Cornell Twitter User Study: Gold Nugget (part 2 of 2) -

Cornell Twitter User Study: Gold Nugget (part 2 of 2)

3 October 2011

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GOLD NUGGET: The awesome section!

To make this more of an effective study Cornell University developed a “free” tool to help them decipher when people were posting certain words during the week (time & day). DID YOU READ THAT?! This tool helps give you a report of when people are tweeting, engaging with certain topics.

So what? If I am a Pizza company (we will just say Papa John’s for argument sake), I can search when people are mentioning the keyword: “pizza” and that is when I engage. I did a search and here are my results:

Fridays and Saturdays from 4:30pm to 9:30pm would be the peak times for Papa John’s to send out a full on blast of coupons etc. Even Sundays during the same time would be relatively effective. Even a follow and RT would be efficient for initial engagement.

So what does this mean for businesses? How can you see using this kind of a tool?

Twitter users happiest on weekends: study (ctv.ca)
Twitter study points to collective mood swings (cbc.ca)
Twitter study reveals people’s mood swings (digitaltrends.com)

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.