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Case Studies

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mojo

Top 10 Black Friday Shopping Apps

Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings!

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

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24 November 2014
No Comments
2,005 Views
Case Studies
Digital Marketing
Mobile Advertising
mandysis

The Juicy Update from Yelp and why it Matters Locally

We just can’t Yelp it! There is something awesomely annoying about snapping photos of your perfectly plated meal. If picture is worth a thousand words, what kind of impact will you get from a 12 second video? Yelp releases new mobile app update.

About Mandy Curtin

With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+

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6 August 2014
No Comments
2,145 Views
Case Studies
Community Manager
Mobile Advertising
Wilmington
leon

[Case Study] How Facebook’s Algorithm is Affecting Our Clients’ Reach

A prevailing trend as of late surrounds the demise of organic reach for brands on Facebook. The research team here at SayItSocial analyzed the analytics one particular client of ours who boasts Facebook fans just shy of 1 Million.

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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12 March 2014
No Comments
1,503 Views
Case Studies
Community Manager
Content marketing
Facebook
leon

The Demise of Earned Media on Facebook

“Organic reach of the content brands publish on Facebook is destined to hit zero. It is only a matter of time” argues Social@Ogilvy’s Marshall Manson. Since Facebook’s change to its algorithm in 2012, diminishing brands’ organic reach to 16%, the Ogilvy study argues it has further diminished

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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7 March 2014
2 Comments
1,927 Views
Big Data
Case Studies
Corporate Social Media
Facebook
social business
leon

The Importance of Social Customer Service in 2014

The social customer has existed since commerce has been around – the difference today being that their voice has been scaled insurmountably as a result of the virality of social platforms. As millions of people are

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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5 February 2014
No Comments
1,799 Views
Case Studies
Corporate Social Media
Social Crisis Management
Twitter
leon

Why 2014 Is The Year Of Social ROI

Since the start of its revolution, enterprise organizations are embracing social marketing for the multitude of benefits it offers such as 24/7 access to consumer sentiment, the ability to push content brand engagement

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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29 January 2014
No Comments
2,003 Views
Case Studies
Content marketing
Facebook
Social Media
leon

Social Media Management: Outsourcing VS In-House

With billions of people representing all demographics on Facebook, Twitter and every other network you can name, it is safe to say that social media is definitely not a fad. Your social media manager, who broadcasts your company’s voice

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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22 January 2014
No Comments
2,648 Views
Case Studies
Corporate Social Media
Social Crisis Management
Social Media Marketing
Social Media Training
Uncategorized
lformalarie

4 Reasons to use ShortStack for creating Facebook Apps

If the fact that Facebook officially acquired one billion users last year didn’t enforce its importance for business, then their latest announcement

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

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11 March 2013
1 Comment
2,285 Views
Case Studies
Facebook Fan Pages
tydowning

Results After Training: The Social Media Effect

Building your social media competency & reaping its value is a little like starting a fitness plan & working out: At first, all of that equipment &

About Ty Downing

Ty Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on... Ty Downing….and Google+.

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8 March 2013
No Comments
1,349 Views
Case Studies
lformalarie

3 Ways NASCAR failed with Social Media Crisis PR and How they Could have Prevented it

After what appears from the fan’s perspective to be a horrifying incident, NASCAR took what many consider a cowardice approach to the situation at hand. The entire incident  illustrates the need for training and “Fire Drills” for the entire sport, and all teams alike. 1) Don’t React – Respond. The first fail that took place with NASCAR was for them to quietly ‘hide’ from the matter rather than facing their fans. As Mashable reported:  When a multi-car accident punctuated the end of a NASCAR race at Daytona on Saturday afternoon, fan-shot footage of the disintegrating cars, pieces of debris flying into the stands, and a tire landing between the bleacher seats quickly found its way to YouTube. Minutes later, the clip was removed by YouTube at the request of NASCAR, citing copyright concerns. 2) Take the blame. Should the company faced with the matter immediately release statement on the matter? Absolutely. What should any company do in a crisis? Apologize. No matter who is at fault, corporations will take the blame. Here’s NASCAR’s position on the matter: The fan video of the wreck on the final lap of today’s NASCAR Nationwide Series race was blocked on YouTube out of respect for those injured in today’s accident.

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

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24 February 2013
No Comments
1,928 Views
Case Studies
Social Media Crisis
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