Hot off the press! For those who have felt the frustrations of having to be constrained to the canned tab name that application providers (ourselves included) give you, like “Welcome”, “Get Involved”, and “Promotions” – no longer will you be constrained. It looks like Facebook is rolling out an update today that solves this great pain. You can now give any application on your page any name you wish. You can do this in 3 easy steps: Click Edit Page Goto the “Apps” section of your admin area Click “Edit Settings” on the Application whose tab name you’d like to change. Type in the new name of the tab and click “Save” and you’re done! We’re obviously very excited about this update both personally and on behalf of our Epicenter users who can now very simply & easily change the names of any application of ours that’s being used. About Ty DowningTy Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on… Ty Downing….and Google+.Mail | Web | Twitter | Facebook | LinkedIn | Google+ | More Posts (43)
Here we go! Nothing like a major update to Facebook “Pages”, however we should have known this was coming because of the “accidental preview” months back…Here are some brief highlights, and screen shots of how to upgrade to the new pages! You have until March 10th, 2011 to upgrade, so you had better get used to it! Let us know if you need help, we are updating our Facebook marketing manuals as we speak. Some brief details of the Facebook Pages upgrade followed by screen shots with a tour! You now have the flexibility to interact with the other areas of Facebook as a page. Get notifications when fans interact with your page or posts. See activity from the pages you like in your news feed Like other pages and feature them on your page Make comments as your page on other pages To try this new feature, you can click the link here or go to Account above and select Use Facebook as Page. About Ty DowningTy Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on… Ty Downing….and Google+.Mail | Web | Twitter | Facebook | LinkedIn | Google+ |
For those who are actively engaged in internet marketing, you know that e-mail marketing is an important piece of the online marketing pie. Unfortunately, up until now, Facebook hasn’t really allowed you to leverage your e-mail database in a direct way to build your Facebook Fan (Like) base. Thankfully, Facebook has now remedied that. How To Leverage Facebook’s New “Tell Your Fans” Email Marketing First, you can access the “Tell Your Fans” feature by going to “Edit Page” and then clicking on “Marketing”. We’ve circled it in the image above. The rest is pretty plain and simple – upload the list and send out the emails. Currently, the only restriction is that you can only tell 5,000 friends. So if you have high-activity lists (that have double opt-in or the sort) I’d suggest using this function to tell them first. What Does This Mean for My Facebook Page? It means you can now increase the number of Likes your Page has very quickly. This is important because while e-mailing customers is sometimes limited to once a week, you can be interacting/marketing to your customers at least once a day via Facebook. About Lauren FormalarieLauren Formalarie is a Project Manager and
With so much evolving in the Facebook Marketing category, it’s sometimes hard to keep up with all the terms and strategies. Recently we’ve gotten a number of people asking us the question “What is Like-Gating” along with “How do I Like-Gate my Facebook Page?” We’ve got the answer to both of those questions! What Is Like Gating? Like-Gating is when you force a Facebook user who has not already liked your Page to like your Page before they can see content on a particular custom Facebook tab (or application – they’re the same). Here is more information on our Facebook apps.. What Is The Point of Like-Gating? The point of a Like-Gate is to increase the number of Facebook users who Like your Facebook Page. A recent article on Mashable in fact shows how Audi has used Like-Gate techniques to increase engagement. You see this done frequently when a company forces you to like their Page before you can redeem a coupon or enter a contest (similar to how our tool). But some companies don’t use a Like-Gate to give anything away at all – they use it to have more exclusive content, or simply to boost their likes by
We think so. Below is a presentation I gave at SMX West recently that gives a couple of examples of how effective like-gating a contest, or particular tab can be. Note: Remember, don’t focus too much on “likes” as if running up your numbers are the answer, you still need to engage your fans, compliment them for “liking” your page, but in the end, you are not twisting their arm, nor asking them to give you their blood type, but just to “like” your page so they can see the content behind…They can easily “un-like” your page instantly. Ok, here we go! In a previous post here, we explained what like-gating your Facebook tab or page is, and how to do it, for this post we are going to focus only on results of this option. Below is a image of what your default page looks like after you have added the like-gate feature. In this slide below, we illustrate how effective like-gating your page can be depending on how aggressive you are with your marketing. Varying factors result in higher “likes” such as posting good quality stories “content”, launching Facebook ads around your campaign, using your default page as
The talk around social media often revolves around ROI and how it is impossible to track or monitor. While I was not around when advertising agencies first started using impressions as a way to determine ad value I do know that the same belief holds true… if they see it they will talk about it and if they talk about it they will buy it. Based on that model I wanted to take a look at Facebook Pages and determine if in fact one could really calculate the advertising effectiveness of Facebook Pages. In this case study I am only looking at Facebook Pages, not Facebook Advertising. I am operating under the premise that the businesses I review on Facebook are in fact using their Pages as an advertisement. By in fact having a presence on Facebook these companies are receiving impressions and therefore can put a value on their page based on the number of Facebook Users who Like their page and interact on it similar to values placed on CPI (cost per impression) that online marketers use and can then determine the ROI of this platform of social media. This 3 part case study will analyze 3 different businesses
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.