Making your social media cohesive to your social setting. How do you get seamless branding through your social media platforms and your actual social setting? Whether your social setting be a shopping center, amusement park, or concert, how do you do it? Well, synergy. Creating synergy through both social media and social settings will create consistency for your brand. A simple definition of Synergy is the interaction or cooperation of two or more organizations, substances, or other agents. Which is what you want your social media and venue to do. You want them to work together to increase brand awareness and sell your product or service. But I like to think of word synergy in a naive manner. If you want to compose synergy then your social environment and social media should have, get this, similar energy = synergy. Your social media should reflect the feel, atmosphere, and personality of the environment your customer would be walking in to. It creates a wholesome branding. Here are two ways to implement synergy. In a recent Sprout Social session, Museum of Ice Cream’s head of content and social, Madison Utendahl, spoke about how creating content online should inspire action offline. Right off
The impact of patients and practitioners going online to research, communicate and make healthcare decisions has transformed the entire healthcare communications paradigm. For the pharmaceutical industry, this shift has been met with trepidation of how to effectively embrace the opportunity of leveraging social media for business goals.
Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.
PR has changed dramatically alongside the advancements in digital trends over the past decade – no longer is public relations about spitting out a plethora of press releases as it was 10 years ago, digital PR is now the art of combining traditional PR with converged content marketing, social media and search.
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
Google +
It’s no secret that today’s healthcare patients are increasingly using digital tools as part of their overall health maintenance. A Jan 2013 Pew Research Study showed that 1 in 3 Americans used the web to figure out a
Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.
The fact that “social media expert” is a real job title which experienced a 1600% growth last year according to Quartz, yet companies continue to remain in social silos, continues to back up a company’s need to outsource
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
Google +
What a buzz there has been since Google Plus launched a couple of weeks ago. We here at SayItSocial have really been active in using it, and excited to see how it continues to amaze us at it’s ease of use, and “hangouts” (team fave). Oddly enough though, we are seeing supposed “Thought Leaders” and social marketing consultants totally leave Facebook for Google Plus…huh? Serious? Don’t get us wrong, we love Google Plus, and even are preparing for business pages, but to totally leave almost a billion people social site, steeped deep into a highly effective business marketing tool is an EPIC FAIL period… How can a social media company, consultant, or thought leader just up and leave? How could you ever have freedom of speech at a speaking event, or social media event teaching businesses how to use ALL tools of social media? The answer is you cant. We owe it to businesses to utilize Facebook and Google Plus. Consider this, it is predicted that Facebook will surpass Google in advertising revenues soon…uh…hello? And you are leaving Facebook? Again we have to keep in mind this is business we are talking about, if you leave Facebook totally in favor
Facebook and Twitter are just the two biggest names being tossed around today. With over 500 million people using Facebook – 250 million, every day – and 106 million Tweeters sending out 55 million tweets daily, social media is huge. It is important that any company looking to compete has the ability to have a dominating presence in Social Media Marketing. If you do not have a good marketing campaign lined up, better yet a strategy, you will be left in the dust. Take a look at this Google Insights chart showing interest in “Social Media Marketing” dating back to 2004; With such importance being placed on social media marketing, it puts even more importance on finding the right Social Media Marketing Company. They will be able to provide the social media consulting that a company will need in order to make an impact in this vital market. The right company should be able to develop a winning strategy. In order to make sure that you choose the right one, make sure that they can provide proven performance in case studies and be able to monitor the results of the campaign. Other things to look for; Proving the Social
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
