Kevin is the Chief Operating Officer and Lead Trainer at SayItSocial. His experience ranges from Strategic Social Business Planning to IT Management. Kevin's focus is on digital marketing project development and digital training initiatives.
By now, the uproar caused by the #SocialMediaCrisis behind KitchenAid’s accidental tweet has somewhat ceased and people have gone back to looking for a new, juicy story to dramatize. But the important question remains: Did we learn our lesson? Recap: In case you somehow slept through the last 5 days of painful backlash that KitchenAid endured, it was caused by a tweet sent out from the Brand’s Twitter Channel during the Presidential Debate last week: ”Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he came president’. #nbcpolitics” Obama had mentioned his grandmother, Madelyn Lee Payne Dunham, during the debate. She died November 2, 2008, just before Obama was elected president. KitchenAid’s Response: During the first 24 hours of the crisis, KitchenAid did the best they could have in an attempt to put out the fire and they did a good job. 1. KitchenAid deleted the tweet first. Naturally, there is no reason to leave these harsh words present after the brand was about to get completely torn apart as it was. That is an understandable action. 2. Then, they issued an apology on Twitter – completely and utterly necessary. “Deepest apologies for an
Yet another Medium of blogging has been unveiled. But, unlike the others, this one is designed a little differently and supposedly, less intimidating and more, defined. “We’re rethinking publishing and building a new platform from scratch. This is a preview,” read the words at the top of the announcement about Medium. Designed by a couple guys who cofounded other platforms you may have heard of, (if you haven’t, you probably aren’t from this planet , or have never seen the in-ter-net) Twitter and Blogger. Evan Williams and Biz Stone have become incredibly familiar with online trends and from the look of it have been taking very detailed notes since their 1999 launch of Blogger. Although there has been an infinite number of startups and concepts to come and go (very few to remain in existence) somehow, people are still coming up with unique ideas; which are mostly just combinations of past failures and successes. As they all say about their own concepts, Twitter co-founders seem to agree, Medium is different. “Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All
GOLD NUGGET: The awesome section! To make this more of an effective study Cornell University developed a “free” tool to help them decipher when people were posting certain words during the week (time & day). DID YOU READ THAT?! This tool helps give you a report of when people are tweeting, engaging with certain topics. So what? If I am a Pizza company (we will just say Papa John’s for argument sake), I can search when people are mentioning the keyword: “pizza” and that is when I engage. I did a search and here are my results: Fridays and Saturdays from 4:30pm to 9:30pm would be the peak times for Papa John’s to send out a full on blast of coupons etc. Even Sundays during the same time would be relatively effective. Even a follow and RT would be efficient for initial engagement. So what does this mean for businesses? How can you see using this kind of a tool? Related articles Twitter users happiest on weekends: study (ctv.ca) Twitter study points to collective mood swings (cbc.ca) Twitter study reveals people’s mood swings (digitaltrends.com) About Lauren FormalarieLauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital
How many of us wake up in the morning, grunt, and look at our phone? I know I do. Whether it is to check the time or how many notifications we have acquired during our slumber, we are synced into social. For me, it’s twitter time. I wake up and quickly reply to all the posts/@mentions that I have received over night. Soon I am engrossed in mass “tweetage”. My mood is a huge factor in what I begin to stream across my feeds; good mood = jokes, business articles, updates, etc. Bad mood = wining, sarcasm, and more jokes to get out of the bad mood. So I ask myself, is this very common? Tweeting in relation to mood? And of course- how does this factor in for me as a Marketer? Cornell University released a study, “Diurnal and Seasonal Mood Vary with Work, Sleep, and Daylength Across Diverse Cultures”, which basically means, “moods can be measured and are very similar”. They extracted 400 random messages (tweets) from 2.4 million different Twitter users. Does your mood impact what you tweet? From this study they were able to gather that 7% (“night owls”) had positive sentiment around the hour of midnight and
What I use for Social Media Tools: For Twitter If you have never tried a Social Media Tool… I suggest testing one out first. I have tried a few that were very hard to use and, because it was the “free” version, they would share my information across the web. So now here are a few free (with payable upgrades) tools that I use for my Twitter: @joshharcus Tweetdeck (Chrome) SayItSocial ManageFilter Buffer Comment below and let me know what you use! About Lauren FormalarieLauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.Mail | Twitter | Facebook | LinkedIn | Google+ | More Posts (34)
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