On Tuesday April 18th Facebook began its annual developer conference F8. Facebook’s CEO Mark Zuckerburg and his executive team made a lot of announcements unveiling new products and software aimed at exciting the developer community. Facebook’s CEO revealed its 10-year road map, showing us the long term goals and visions of the company. Facebook is not entirely a social media company anymore: Zuckerburg plans to extend its company’s vision beyond its notorious social media platform to one that aims to lead the movement of augmented reality and artificial intelligence. Facebook Launches It’s Open Sourced Augmented Reality Platform: The first day of the conference focused heavily on its new augmented reality (AR) technology. Many people are criticizing Facebook for mimicking Snapchat’s similar photo editing features like filters, text editor, and stickers but Zuckerburg wanted people to be familiar with the layout and look of the software in order to roll out the future technology. He wants to shift Facebook’s users from mostly sharing text and stories to photo and video by “making the camera the first mainstream augmented reality platform” and implementing filters was the first step into slowly integrating the augmented reality platform into Facebook. Facebook released the beta version
Whether you like it or not, Virtual Reality is finally beginning to find it’s place in a bonafide marketing role. In fact, take a look at the “VR Industry Interest” percentages below (Infographic from Marketo). No longer is this a gaming industry and focal point there. Note in particular Travel and Tourism, adventures, 74% consumer interest. Smart marketers and industries will need to act sooner than later to create strategies and implementation tactics for VR, and WebVR applications. WebVR Is Here – Introducing SkyNav! SISDigital is excited to finally have a solution for the VR world, but more importantly, an easy conduit for industries to leverage VR, let me introduce you to SkyNav™. SkyNav is a web-based immersive product (WebVR) that allows no barrier to entry for consumers, an easy way to experience lets say a large scale community, city or especially the tourism industries such as Convention and Visitor Bureaus (CVB’s). Our WebVR product on the fly turns into a Virtual Reality experience on most smartphones by simply turning it to landscape mode, and slipping your device into Google Cardboard, similar cardboard or Samsung GearVR. If you’d like to see SkyNav™ in action, take a flight now! To learn more about
We’ve been hearing about the VR and WebVR craze for what seems like all of 2016, especially after Facebook’s Oculus VR Conference in October, which hosted the introduction of code name Carmel, Facebook’s WebVR program and plan. In fact, WordPress announced today, they will now support 360° video in VR within the platform! However, for the most part, VR has continued to be thought of as being a thing of the future. A cool way to pass your time away playing around in. Not a profitable move for businesses. Just a wow factor. Until now. Here at SISDigital, we are excited to announce the release of our newest marketing and advertising WebVR product (with VR capability), SkyNav™. This innovative and immersive experience-based WebVR product is guaranteed to transform marketing for every industry that utilizes a website to assist with their business goals, or any business that wishes to provide visitors with cutting-edge web and Virtual Reality (VR) experiences without the need of a mobile app to do so. SkyNav™ is a web-based, immersive Virtual Reality (VR) experience that is being hailed as a “next-generation tool” for website development, and a game changer for industries that utilize proximity, location, physical tours, and other
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.