Lowes Foods

5 July 2015
No Comments
1,330 Views
Lowes Foods, a major supermarket chain in North Carolina, South Carolina and Virginia, turned to SISDigital to build a two tier social media campaign to 1) drive grocery sales for Super Bowl 2) build internal database for future marketing endeavors and propelled their loyalty program.

We built and managed a customized multi-phased social media contest where entrants uploaded photos of their favorite “Game Cave” for a chance to win a $1,000 Best Buy gift card and $500 for Lowes Foods – just in time to load up on Super Bowl grocery purchases.

Lowes collected 4500 emails as a result of the Game Cave campaign!