Executive Social Organization Primer

Executive Social Organization Primer

Requirements:
Entry-level social media understanding.


Objectives:
To equip executives and C-Suite with the fundamental knowledge required to lead their organization through the change that is being driven by social technologies.


Duration:
4 hours (1 day on-site or virtual)


Course Outline:

Social Business Opportunity 

1. What is Social Media and why it matters
2. Social Media Organizational Impact
3. Social Media Roles & Responsibilities
4. Becoming a Social Business

Social Media Fundamentals 

5. Phases of Social Evolution
6. Social Media Platforms Overview
7. Social Content Framework
8. Social Media Governance Models

Social Media Legal and Ethics 

9. Social Media Policy and adherence
10. Disclosure and Transparency
11. Social Media Crisis Management

Social Media Strategy 

12. Social Strategy Fundamentals
13. Communicating your Social Strategy
14. Building a Social Organization
15. Social Media Change Management


 

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