Digital Marketing for 2016 – Review
As we draw closer to 2017, we as professionals can’t help but associate the holiday season with a time for reflection upon the past year that has passed us by, and utilize the time as a chance to revamp and recharge for a more successful next. Another trip around the sun- filled with lofty business goals, aspirations, achievements, new clients, successes, roadblocks, and fails. As a business, it is extremely important to audit each aspect of your company based on what you had set out to accomplish at the first of the year- what did you do well? What didn’t you? What can improve? What do you want to accomplish? The same goes for your businesses digital presence.
As many of you all know, SISDigital creates a yearly handbook that helps businesses predict and plan for the upcoming new year from a digital marketing standpoint. Being industry leaders, we find it extremely rewarding and beneficial to spread the wealth of knowledge that we as an agency are proud to have regarding our services. Being the time of year for reflection, we wanted to take a step back and review what our predictions for 2016 were and how they compared to what actually happened.
As Merriam-Webster recently announced, surreal is the Word of the Year for 2016- and it definitely seems applicable to everything that happened in the digital realm. There was a ton of disruption from a digital standpoint, but it is important to recognize that these changes were not all bad. As we work on our Digital Playbook for 2017 (expected to be released January), we predict that the word that will best describe the digital landscape in 2017 as chaos. Stay tuned to hear what we will be covering in the playbook, and how you as a business professional can stay afloat in 2017.
While you wait, check out our 2016 Digital Marketing Playbook.
On behalf of SISDigital, we wish you all a safe and happy holiday season! See you all next week!