How to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions
Just in time for the Holiday Shopping Season, Google Ads has launched limited time ad extensions for Black Friday and Cyber Monday. From now until December 15, 2018, advertisers will be able to share Black Friday and Cyber Monday promotions with Google searchers.
The ad extensions are triggered by “Black Friday” or “Cyber Monday” related searches.
Pro tip: Use with a location extension to bring customers right to your Black Friday deals.
How to Set Up Black Friday and Cyber Monday Extensions
To use this limited time feature, go to the Google Ads Dashboard and create a promotion extension.
Once you are there, select the occasion. Boom! You have a Black Friday and/or Cyber Monday ad extension that will show up directly on your ad upon a relevant Google Search.
Lastly, brace yourself for all of the customers you will get from utilizing this limited time feature on Google Ads.