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Rio Olympics Google
Kristin

Can’t Be at The Olympics in Rio? Here’s The Next Best Thing!

Next week, the torch will be lit in Rio de Janeiro, Brazil, for the 2016 olympics! Today, Google announced that they’re utilizing all of their tools/products to bring all the moments you don’t want to miss right to your finger tips! Among them: Discover the event schedule, medal counts, and athlete information in Search Get results and view TV schedules in 30+ countries Watch official broadcasters’ event highlights on YouTube in 60+ countries Explore Rio and venues in Google Maps Keep up to date with the latest search Trends from around the world From live streaming to street views in Google Maps, Google will immerse you in all things ‘Olympic’! Our favorite feature? Google says, “If you search on the Google app on Android and iOS, you’ll also see an option to get automatic updates on top event and medal wins, so you’ll never miss a beat.” Genius.  

1 Aug
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127
jtc7537

Tools to Keep Everyone In Touch While you’re Grillin on the 4th

A great company culture doesn’t stop when you leave the office. Staying in touch after hours is a necessity of 21st century business. Email can feel stale and impersonal, and doesn’t lend itself to group work. So what can you use to keep in touch with your coworkers when you’re out? Here are some great tools along with their pros and cons:   Slack  Slack was first released in 2013 as a group collaboration platform and has since expanded their arsenal. Slack has screen sharing capability, voice and video calling, and hierarchical group chats that fit well into organizational structure. Pros: Slack has great business com features and provides in depth administrative tools. If everyone takes the time to learn their way around the shortcuts the app can be a highly efficient communication asset.   Cons: The user interface can be tricky to get the hang of, and all of the options can get in the way of efficient communication.     Groupme Groupme is a few years older than slack, and has a much more straightforward platform. It doesn’t have a lot of the bells and whistles that Slack has, but the user interface is simple and easy to

29 Jun
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223
jtc7537

Optimizing Your Content For Social Media

TWO TYPES OF CONTENT There’s content for audience interaction and brand awareness, and there’s content for B2B marketing. These two will ultimately present themselves very differently. For the sake of brevity we will be focusing on content aimed at general audience. CREATING CONTENT FOR YOUR AUDIENCE The content that you produce you be repeatable in a serial fashion to help you build a fanbase Content needs to give something to the viewer. People consuming your content should feel that it represents them. Your company will often be secondary Will people share your content? Why? What will they write about it if they do? WHAT DOES THIS CONTENT LOOK LIKE? Your content should.. Evoke emotional response Be useful and practical Be upbeat Help those who share it build their relationships Carry issues that are relevant to your audience Define people who share it   UTILIZE VIDEO Video helps almost every aspect of social engagement Well produced videos in the 80 second range with an attention grabber in the first 3 seconds care optimal HOW TO GET PEOPLE TO CLICK THROUGH YOUR CONTENT Okay, great you’re putting out excellent content, now how do you get people to interact with it? Don’t overdo the

23 Jun
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350
jtc7537

DIY SEO Checklist

SEO can seem like an exclusive world to which only techies and professionals are allowed entry. But that couldn’t be further from the truth. Armed with a few simple skills and free online tools you can crushing our own SEO in no time. Here a are few key tips for getting started:   Research! Learn what keywords your customers use to describe your business Either through polls on site, face-to-face interactions, or competitor research, make an effort to learn how your customers are describing your product. Then turn around and use that same language on your site. Google has  some great toolstools you can use like keyword planner if you have an Adwords account. Target key words that are high traffic, but not ultra competitive! You don’t want to be fighting for the same keywords as huge companies, this will often find you relegated to the graveyards of the third and fourth pages of results. Instead wedge yourself in with slightly less competitive terms and you’ll see a huge increase in your traffic. You can do this by augmenting your keyword list with tools like SEMrush.com. After you’ve expanded your base list of keywords, select those with relatively high traffic and low

17 Jun
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280
jtc7537

How You Can Master Snapchat for Your Business: 6 Quick Tips

Before we even start you need to figure out if you really need snapchat in the first place. It’s all the rage right now but that doesn’t necessarily mean that it’s right for you. If you are primarily B2B, or have an older core demographic you’re barking up the wrong tree.   Snapchats demographics are super young. 71% under 35, most under 24. On top of that, it’s hard to measure ROI on the platform, and driving traffic from it can be difficult. If it’s not for you don’t sweat it, there are a ton of other media outlets for you to work in. If you don’t already have Snapchat it takes 2 minutes to get started. Download the app on your smartphone, open it, and create an account. That’s pretty much it. Make sure you set ‘Who can view my story’ to ‘Everyone’   You’re ready to go!   Alright, the fun part. You’ve got Snapchat all set up and ready to go, but.. what are you supposed to do now? USING SNAPCHAT AS A BUSINESS     Show people behind the scenes Snapchat is all about uncurated unpolished content. Bring people courtside and behind employee only signs. Show

9 Jun
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289
jtc7537

What To Expect From The New Instagram Algorithm

You’ve heard by now that Instagram is rolling out some changes. But what exactly are those changes? And what do they mean for you? If you’re the average Instagram user, chances are you haven’t noticed much change at all. Aside of course from the new flat logo and monochromatic interface. And if you are this average user, you don’t really have that much to fear by way of change. The users who are on the edge of their seats in light of this news are corporate account and brand managers. The new algorithm could have a huge effect on their ability to reach followers. In line with policy for other networks owned by Facebook, the actual algorithm itself has not been divulged. We do however have a pretty good idea of what it’s going to look like.   For the average user   Even if you only rarely use Instagram, and the algorithm change is news to you, you are probably at least aware of the changes to their visuals. The change in graphics tows behind it some massive changes in the math behind the user experience. These changes are likely going to make the user experience more like that

7 Jun
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315
jtc7537

Why Virtual Reality will fail, maybe?

The past has a lot to teach us about failures in virtual reality, did we listen this time?     The past half-century is littered with the graves of failed VR ventures, a lot earlier if you include stereoscopes. From giant human hamster balls to omnidirectional treadmills to super gloves to nauseating laggy headsets and everything in between, if you can think it, it’s likely someone’s tried it. Fingers have been pointed wildly, most at hardware incapable of delivering on promises, some at overhype, others at underhype, lack of content, poor marketing strategies, and badly thought out early adoption campaigns. But no matter where the blame for failure lies, the bottom line is this, virtual reality is nothing new. And it has a terrible batting average.   But that of course begs the question: Were all of these early precursors seminal vision pieces? Or simply examples of an alluring yet unrealistic technology   Browsing the headlines will have you hard pressed to find much by the way of negative news concerning VR. All breathtaking new technology, record startup funding, and constantly doubling 5-year earning predictions. But amidst the fervor there are dissenting voices, and it’s important that we listen to them. There

1 Jun
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415
amandak

TEDxAirlie Recap

  And that’s a wrap! The inaugural TEDxAirlie is officially down in the books! The city of Wilmington came together on Thursday, March 31, 2016 at Thalian Hall and two livestream locations to celebrate ideas worth spreading at the city’s first ever TEDx event put together by local companies SISDigital, TekMountain, and Cloudwyze. The day kicked off with a talk by Adam Burk who helped listeners step away from their own reality and gain a new vantage point within the world in which we live. The day progressed with life-changing and mind-altering ideas about overcoming diversity in Wilmington, changing the traditional corporate culture and becoming data rock stars – and let’s be real- Matt Magne brought the house down with his electric guitar! Matthew Magne rockin’ the house and telling us how music is like data! #ilm #TEDxAirlie pic.twitter.com/zbqkvy9WXX — TEDxAirlie (@TEDxAirlie) March 31, 2016 Jordan Watson – “Your Passion Isn’t Enough” @NationalSpeed #ilm #TEDxAirlie. Who’s watching?! pic.twitter.com/Z9QtnTa6Xb — TEDxAirlie (@TEDxAirlie) March 31, 2016 Kimberly Paul brought a new perspective on death and dying with her talk entitled “What Are You Waiting For?” Paul emphasized that, despite what we commonly think, we are all dying – even right now. When

13 Apr
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Kristin

It’s 2016 – We don’t need social media!

It’s 2016 – We don’t need social media! Wrong. Social media is a necessity for any modern business. From customer service to brand awareness, social puts your business on the front line for success. The importance of having a strong social strategy for your business continues in 2016. Just like any business plan, you need to know where you are going and your social strategy will be your roadmap. Start with these basic actions: Now, you’re ready to deliver what your customers want! Inform them, entertain them, and add to the lives of your potential and existing customers. Also, make sure to customize content for each social channel. How do your audiences differ on Twitter, Facebook, Instagram, Snapchat, etc. and what do they want to see? Cater to each platform accordingly and be on your way! (Need more tips for social success? Check out our blog!)    Want to learn more about stepping up your social and digital marketing game? Download our FREE whitepaper!

14 Mar
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1001
amandak

Your Facebook is About to Get Emotional

Your digital world is about to get a lot more emotional…. if that’s even possible. After more than a year of testing, Facebook has officially launched Facebook Reactions. In an effort to allow its users more flexibility to express how things on their newsfeed make them feel, the company has expanded its traditional ‘like’ button to a more diverse set of buttons that allow one to express emotions such as love, humor, or anger. In order to add a reaction to a post, simply hold down the like button on your phone or hover the button on your desktop. Sigh. In a news release issued by the company, they claim to have been conducting focus groups and surveys to determine which emotions or reactions people are likely to use the most. The social network has also conducted content analyses to discover how users are already expressing emotions verbally in order to create the new reaction choices: Like, Love, Haha, Wow, Sad or Angry. In an interview conducted by CNN Money, Facebook product manager, Sammi Krug stated that they have received positive feedback and “the Love reaction has been the most popular.” The one reaction missing from this newly released set of

24 Feb
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