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Top 8 from Facebook F8 2018
meg2016

The Top 8 From Facebook F8 2018

Coming off the heat of Zuckerberg’s time spent testifying in front of Congress due to a data breach, it was safe to say some major announcements and touches on safety, privacy, and Facebook’s overall mission would be a focal point at this years Facebook F8 Conference. In January Facebook announced a new post ranking change that better aligned with their mission to connect people with meaningful content and conversations and the idea of making those connections a priority shined through in every update announced. Here are the top 8 highlights you need to know from F8 2018:   Instagram Stories Sharing to Instagram via third-party apps such as GoPro and Spotify will soon be available. Loving the song you’re listening to? Share it in your Instagram story with the click of a button through third-party apps. Instagram went into further detail on their blog: Just tap the share button in the Spotify or GoPro app and your content is pulled directly into the Instagram camera. From there you can edit and add to your story or send it via Direct. You don’t have to connect your Instagram account to other apps in order to share to Stories. With more than 300 million daily users, Facebook see’s

9 May
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Facebook Targeting Changes after 2018 scandal
colby

What Facebook Advertisers need to know after 2018 Data Scandal

After Mark Zuck’s 2-day grilling with Congress last week, we’ve already seen some rapid changes to Facebook’s advertising platform that will likely have a significant impact on digital targeting, and the industry as a whole, in the near future. While the effects are still somewhat uncertain in the United States, you’ve probably already noticed some changes that may have you questioning the value of the platform going forward. The reality is that these changes in privacy and data standards will likely not be isolated to Facebook, but will change the expectations for how major tech/internet companies deal with consumer privacy across the globe. Here’s a rundown of what we know so far. Recent Amendments to Facebook Ad Manager Facebook has rolled back the level of detail previous available within the ad platform about target audiences, such as audience size and potential reach. Facebook recently announced that it will remove the ability to target by partner categories or consumer information from third-party companies like Acxiom, Experian, and Oracle Data Cloud. This will prohibit campaigns from using information about user buying behavior, life events, homeownership and income levels. What Is still the Same? While the recent changes may have you discouraged, remember that Facebook

16 Apr
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1409
meg2016

SISDigital Moves To The Cargo District Due To Expansion

. If you didn’t already know, now ya know – We moved! In August we said farewell to our old office and ventured off to downtown Wilmington. With nothing but the clothes on our backs, we endured the treacherous weather, rabid animals, and many other detrimental elements. Okay, not really. We moved to an exciting new developing area called The Cargo District to start an expansive new chapter, and here is what’s happening. The new digs! The Cargo District, located on 16th and Queen, was brought to the Wilmington community by owner and developer, Leslie Smith and owner of Craftspace Design, Bryan Kristof. Talk about a dynamic duo! With our continued growth as an agency and the launch of our new 360, virtual reality product SkyNav, we needed more space to accommodate our team and creative needs. As one of the first pioneer companies to join The Cargo District alongside CoWorx, a coworking office, we were able to outfit our space from start to finish to make it our own. The office is vibrant, unique, and functional, making it a prime environment for our day to day needs. The additional square footage has allowed us to utilize our space for events, production needs, and it leaves

27 Mar
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420
meg2016

5 apps you need as a social media manager

  Are you new to digital marketing or switching up positions to a social media manager? Well, here is a list of apps you should download for a successful start.    Slack – Initially, Slack was listed last, but nothing is more crucial than communication with your team which is why we bumped it to the top spot. Slack allows for easy communication within your agency or department. You can also create sub-categories for anything on slack. Making sure there is fluent communication makes everything run smoother.   Google apps – While many of the Google apps play an important role in digital management, for the sake of time I won’t go over every single one of them. The key Google apps we use are Google drive, Google photos, and Google My Business. These assist with organization and headache prevention, and as a social media manager, you’ll appreciate this.    Snapseed – …or any photo editing app you feel works best for your market. We use a mix of Snapseed and RhonnaCollage to edit and watermark photos with our clients’ logos. If you’re on the go and can’t get back to the office to edit a photo before publishing it’s always good to double check the

22 Mar
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495
colby

Why segmenting campaigns by device makes sense… most of the time

Take a look at how your campaigns are performing on desktop, tablet, and mobile. Chances are you’ll see the majority of your clicks, spend and conversions coming from mobile devices. Here is an example of a client’s lead gen campaign over a 3 month time period. After seeing that the spend on mobile was 3x greater than on desktop and tablet, we made the decision to create device-specific campaigns in order to have better control over the daily budget. To do this, we simply replicated the original campaign so all the settings and targeting were exactly the same and we applied a -100% bid adjustments to the devices we wanted to exclude for each campaign (We also created new ad copy but we will get to that later). Original Campaign: Desktop + Tablet New Campaign: Mobile Only Before, we had a total of 28 conversions in 3 months (4% conversion rate). After we segmented our campaign we had over 70 conversions at a 5.8% conversion rate during the same 3 month period. This was a complete game changer for our client, but before you start device-specific campaigns, here are a few things to ask yourself: Do I have enough data to see clear performance differences

19 Mar
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705
kate

Apple signs Texture, an Unlimited Magazine App – We put it up for review.

What started as a review of the mobile app Sip by Product Hunt, soon transferred to Texture – Unlimited Magazines app, which Apple recently bought. Texture is referred to as the “Netflix of Magazines.” We were testing out Sip when we read about Apple purchasing Texture, a digital magazine service created by Next Issue Media LLC.      So what is Texture? Well, it’s a lot like stated above, the Netflix of magazines. Categorized under news applications in the app store, Texture was developed by Next Issue Media LLC. For $9.99/month users have access to over 200 publications and some of their archived issues. Publications vary from Forbes, Glamour, to Fit Pregnancy and National Geographic Kids. Pros: 200+ Publications – I think the 200+ publications is an automatic pro, at least in my book. It has the most recent publications of each magazine but there are also older, archived magazines you can track back to if desired. Favorites list – Choose a list of favorites upon launching your account, allowing those to appear first in the “My Library” section of the app. The magazines can be changed at any time, you’re not stuck with them for life. Save for later – Save specific articles/stories to read later or

16 Mar
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438
kate

Vero interesting – We reviewed the trending app, Vero

In the span of a week, the re-trending social application Vero went from 150,000 downloads to nearly 3 million. While Vero’s CEO and associates are receiving negative attention in the news, we’ve tasked the team to simply rate the usability and overall features of the application. Find out why SISDigital rated the Vero application a 3/5 below.   Pros:  Chronological order – Facebook and Instagram steered away from this style feed, but Vero seems to be bringing it back which users seemingly enjoy. Categorized connections – There are three levels when it comes to connections; acquaintances (the default category), friend, and close friend. When you accept a connection you determine where that person falls. Your new connection is not informed of your decision, it is kept internal. No status update/text post – Your feed will not be filled with mindless rambling or a slew of status updates on Vero. Users must post engaging content; photos, videos, music, or links with substance. You can, however, add a caption. Link to other social profiles – When you share content on Vero, you have the ability to share to your other social platforms such as Facebook and/or Twitter. Connected to iTunes – When sharing or searching

7 Mar
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536
colby

Ok, Google. What is Structure Data & Why is it Important for 2018?

Voice search is radically changing the way we search for information and is undeniably growing at a rapid pace. Unlike traditional web-based search where many results are displayed as a list –  voice search is all about the one best answer.  This answer is often the same information displayed in the form of rich snippets (images, knowledge graphs, charts + tables, etc) within the SERP mobile and desktop. A website that implements structured data or Schema markup has a better chance of appearing in these rich snippets (aka Rank #0) because search engines can better understand, categorize and structure important information about your website and deliver it to users. Structuring Data Using Schema Microdata Markup Schema Markup is a vocabulary used by search engines to define the hierarchy and categorize the data on your webpage. It is a basically a set of tags added to the HTML that describes the important facts (or microdata) about your business, article or recipe that you want search engines to pay attention to. For example, a local chef Vivian Howard recently opened a new pizza shop downtown and wants to markup the following information on the homepage. About: Benny’s Big Time Pizzeria Big, Fun, Tasty,

12 Feb
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1278
kate

2 Steps To Social Synergy

Making your social media cohesive to your social setting. How do you get seamless branding through your social media platforms and your actual social setting? Whether your social setting be a shopping center, amusement park, or concert, how do you do it? Well, synergy. Creating synergy through both social media and social settings will create consistency for your brand. A simple definition of Synergy is the interaction or cooperation of two or more organizations, substances, or other agents. Which is what you want your social media and venue to do. You want them to work together to increase brand awareness and sell your product or service. But I like to think of word synergy in a naive manner. If you want to compose synergy then your social environment and social media should have, get this, similar energy = synergy. Your social media should reflect the feel, atmosphere, and personality of the environment your customer would be walking in to. It creates a wholesome branding. Here are two ways to implement synergy. In a recent Sprout Social session, Museum of Ice Cream’s head of content and social, Madison Utendahl, spoke about how creating content online should inspire action offline. Right off

7 Feb
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577
colby

Facebook is Becoming More “Meaningful”, And So Should You!

Must-Do’s After Jan. 11, 2018 Facebook Announcement  After the recent attention from the U.S. Government, FB announced a monumental shift in the way advertisers and publishers will be able to use the platform to interact with users and achieve business objectives from now on. The 2018 Feed Update will essentially put greater emphasis on “meaningful reactions between people” (ie you will see less content and posts from business, brands and media publishers.) Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that companies will have to work harder to gain their customers’ attention. So, how do you continue reaching customers on Facebook? While the exact impact of the change is unclear, we know that, quote, “meaningful reactions” are important. If you can’t say that about your Facebook followers currently, then here are a few things to help you tread these scary waters. Comments are key but don’t ask for them. Nobody likes an “engagement-baiter” according to Facebook so don’t use terms like: “COMMENT”, “SHARE”, and “TAG” in your post content. Do not post if it is not meaningful – cut the crap and only spend time on posting highly relevant content. (Also, do

26 Jan
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832

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