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colby

Marketers Need to Brace for the Future of VR

This week was a big week for WebVR nerds like Ty Downing. Google rolled out some major updates to Daydream and presented a new standalone VR headset with positional tracking that will make VR content look and feel really, really real at this year’s Google I/O conference. Updates to Daydream First, Google announced Wednesday that Daydream will soon be able to cast VR sessions directly to your TV so you can share the experience with everyone in the room. Wearing a VR headset around friends was awkward before so we’re glad it’s becoming more of a social activity. via GIPHY No friends? No worries. Daydream will also allow you to capture screenshots of your VR world to share on social so everyone will be jealous of you. A new dashboard will even allow you to text and access normal Android functions without ever having to leave the VR experience. New Standalone VR Headset w/ AR In other news, HTC and Lenova are working with Google to build a new standalone VR headset that will use inside-out positional tracking to track your precise movements in space — without any external sensors to install. AND, it gets smarter as you wear it.

19 May
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betsoff

VR Is Changing Destination Marketing

No Longer Book Blindly The VR wave is here in many forms and it’s not just for the tech-savvy.  In fact, consumer interest in VR is at an all time high, sitting at 74 percent. VR is officially a marketing tool now and technology continues to provide us with a vast array of applications and online tools so businesses can continue to boost their marketing presence. Crackle just announced their most recent VR aspirations which include brand advertisement, 360-degree video commercials, and even a virtual theater. VR has changed the way we view images, video, and interactive gaming, and now we will be able to experience VR while doing an activity most of us do daily, watching television, with the introduction of VR commercials. The marketing experience is in the hands of the user – they choose what they see and how they see it. Storytelling is no longer frame-by-frame – VR can transport the user to a different place all while keeping them engaged in the experience. Online distributors like Crackle will be one of the first places consumers can experience VR marketing but its uses expand beyond commercials. Entering into the VR world is SISDigital’s newest product, SkyNav,

22 May
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13
tydowning

VR and #WebVR Is Finally Making An Impact For Marketing

Whether you like it or not, Virtual Reality is finally beginning to find it’s place in a bonafide marketing role. In fact, take a look at the “VR Industry Interest” percentages below (Infographic from Marketo). No longer is this a gaming industry and focal point there. Note in particular Travel and Tourism, adventures, 74% consumer interest. Smart marketers and industries will need to act sooner than later to create strategies and implementation tactics for VR, and WebVR applications. WebVR Is Here – Introducing SkyNav! SISDigital is excited to finally have a solution for the VR world, but more importantly, an easy conduit for industries to leverage VR, let me introduce you to SkyNav™.  SkyNav is a web-based immersive product (WebVR) that allows no barrier to entry for consumers, an easy way to experience lets say a large scale community, city or especially the tourism industries such as Convention and Visitor Bureaus (CVB’s).  Our WebVR product on the fly turns into a Virtual Reality experience on most smartphones by simply turning it to landscape mode, and slipping your device into Google Cardboard, similar cardboard or Samsung GearVR. If you’d like to see SkyNav™ in action, take a flight now!  To learn more about

10 Feb
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mojo

Digital Marketing for 2016 – Review

As we draw closer to 2017, we as professionals can’t help but associate the holiday season with a time for reflection upon the past year that has passed us by, and utilize the time as a chance to revamp and recharge for a more successful next. Another trip around the sun- filled with lofty business goals, aspirations, achievements, new clients, successes, roadblocks, and fails. As a business, it is extremely important to audit each aspect of your company based on what you had set out to accomplish at the first of the year- what did you do well? What didn’t you? What can improve? What do you want to accomplish? The same goes for your businesses digital presence. As many of you all know, SISDigital creates a yearly handbook that helps businesses predict and plan for the upcoming new year from a digital marketing standpoint. Being industry leaders, we find it extremely rewarding and beneficial to spread the wealth of knowledge that we as an agency are proud to have regarding our services. Being the time of year for reflection, we wanted to take a step back and review what our predictions for 2016 were and how they compared to

21 Dec
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mojo

SISDigital Introduces New WebVR Content

We’ve been hearing about the VR and WebVR craze for what seems like all of 2016, especially after Facebook’s Oculus VR Conference in October, which hosted the introduction of code name Carmel, Facebook’s WebVR program and plan. In fact, WordPress announced today, they will now support 360° video in VR within the platform! However, for the most part, VR has continued to be thought of as being a thing of the future. A cool way to pass your time away playing around in. Not a profitable move for businesses. Just a wow factor. Until now. Here at SISDigital, we are excited to announce the release of our newest marketing and advertising WebVR product (with VR capability), SkyNav™.  This innovative and immersive experience-based WebVR product is guaranteed to transform marketing for every industry that utilizes a website to assist with their business goals, or any business that wishes to provide visitors with cutting-edge web and Virtual Reality (VR) experiences without the need of a mobile app to do so. SkyNav™ is a web-based, immersive Virtual Reality (VR) experience that is being hailed as a “next-generation tool” for website development, and a game changer for industries that utilize proximity, location, physical tours, and other

15 Dec
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Kristin

Google’s AI Domination?

Yesterday, Google introduced their first branded smartphone, a virtual-reality headset, a voice-activated home assistant, a Wi-Fi router and an updated version of Chromecast. Their mission? To insert AI software into all your devices and dominate your digital world.

5 Oct
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Rio Olympics Google
Kristin

Can’t Be at The Olympics in Rio? Here’s The Next Best Thing!

Next week, the torch will be lit in Rio de Janeiro, Brazil, for the 2016 olympics! Today, Google announced that they’re utilizing all of their tools/products to bring all the moments you don’t want to miss right to your finger tips! Among them: Discover the event schedule, medal counts, and athlete information in Search Get results and view TV schedules in 30+ countries Watch official broadcasters’ event highlights on YouTube in 60+ countries Explore Rio and venues in Google Maps Keep up to date with the latest search Trends from around the world From live streaming to street views in Google Maps, Google will immerse you in all things ‘Olympic’! Our favorite feature? Google says, “If you search on the Google app on Android and iOS, you’ll also see an option to get automatic updates on top event and medal wins, so you’ll never miss a beat.” Genius.   Like What You Are Reading? Subscribe To Read MoreJoin our mailing list to receive the latest news and updates from our team. SUBSCRIBE! You have Successfully Subscribed!

1 Aug
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2346
jtc7537

Tools to Keep Everyone In Touch While you’re Grillin on the 4th

A great company culture doesn’t stop when you leave the office. Staying in touch after hours is a necessity of 21st century business. Email can feel stale and impersonal, and doesn’t lend itself to group work. So what can you use to keep in touch with your coworkers when you’re out? Here are some great tools along with their pros and cons:   Slack  Slack was first released in 2013 as a group collaboration platform and has since expanded their arsenal. Slack has screen sharing capability, voice and video calling, and hierarchical group chats that fit well into organizational structure. Pros: Slack has great business com features and provides in depth administrative tools. If everyone takes the time to learn their way around the shortcuts the app can be a highly efficient communication asset.   Cons: The user interface can be tricky to get the hang of, and all of the options can get in the way of efficient communication.     Groupme Groupme is a few years older than slack, and has a much more straightforward platform. It doesn’t have a lot of the bells and whistles that Slack has, but the user interface is simple and easy to

29 Jun
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2647
jtc7537

Optimizing Your Content For Social Media

TWO TYPES OF CONTENT There’s content for audience interaction and brand awareness, and there’s content for B2B marketing. These two will ultimately present themselves very differently. For the sake of brevity we will be focusing on content aimed at general audience. CREATING CONTENT FOR YOUR AUDIENCE The content that you produce you be repeatable in a serial fashion to help you build a fanbase Content needs to give something to the viewer. People consuming your content should feel that it represents them. Your company will often be secondary Will people share your content? Why? What will they write about it if they do? WHAT DOES THIS CONTENT LOOK LIKE? Your content should.. Evoke emotional response Be useful and practical Be upbeat Help those who share it build their relationships Carry issues that are relevant to your audience Define people who share it   UTILIZE VIDEO Video helps almost every aspect of social engagement Well produced videos in the 80 second range with an attention grabber in the first 3 seconds care optimal HOW TO GET PEOPLE TO CLICK THROUGH YOUR CONTENT Okay, great you’re putting out excellent content, now how do you get people to interact with it? Don’t overdo the

23 Jun
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2647
jtc7537

DIY SEO Checklist

SEO can seem like an exclusive world to which only techies and professionals are allowed entry. But that couldn’t be further from the truth. Armed with a few simple skills and free online tools you can crushing our own SEO in no time. Here a are few key tips for getting started:   Research! Learn what keywords your customers use to describe your business Either through polls on site, face-to-face interactions, or competitor research, make an effort to learn how your customers are describing your product. Then turn around and use that same language on your site. Google has  some great toolstools you can use like keyword planner if you have an Adwords account. Target key words that are high traffic, but not ultra competitive! You don’t want to be fighting for the same keywords as huge companies, this will often find you relegated to the graveyards of the third and fourth pages of results. Instead wedge yourself in with slightly less competitive terms and you’ll see a huge increase in your traffic. You can do this by augmenting your keyword list with tools like SEMrush.com. After you’ve expanded your base list of keywords, select those with relatively high traffic and low

17 Jun
0
2716

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