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google update medic
Tiffany

What Google’s latest search engine algorithm update means for the future of marketing

Google released another “Global Broad Core” search algorithm update this month, and many search engine optimization specialists are not stoked about it.  The lack of SEO excitement comes from the mysterious nature of Google’s smaller search algorithm updates. Most updates aren’t the huge named algorithm fixes, like Pigeon and Penguin, etc (Hopefully, SEO nerds got my Penguin algo update pun in the last blog post).  In the big algorithm updates, it’s clear which components of the algorithm Google is fixing. For example, “Panda” reduced low-quality, written-for-the-sole-purpose-of-tricking-the-algorithm type content; “Penguin” targeted those sketchy, spammy back-linkers.  While these big updates have clearly identifiable purposes, the smaller updates aren’t usually as clearcut. Two other Broad Core Algo updates were released earlier this year in March and in April. This update has been coined by SEOs the “Medic Update.”  SearchEngineLand reported that recent ranking data shows that the update targeted medical and health niche sites, as well as “Your Money Your Life” sites, which are sites that solicit information or give advice on personal information about, well, money and your life.  The Search Engine Round Table concluded via a report that included over 300 sites seemingly impacted by the Medic Update that 42% were

13 Aug
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336
Google Rebrands AdWords
Tiffany

5 Things Marketers Should Know about Google’s AdWords Rebrand

Unless you’ve been living under a rock in Antarctica (no offense to any penguin marketers out there…), you’ve heard that Google has retired its AdWords and DoubleClick brands. The rebrand comes long-overdue; AdWords launched in 2000, and a lot has changed since then. DoubleClick is even older having had its inception in 1996.  The rebranded versions will reflect today’s evolving approaches to advertising and ultimately make navigating the platforms easier for marketers.   Here’s what you should know about the Google Rebrand:   There will be three new Google brands Google AdWords will now be Google Ads.  DoubleClick products and Google Analytics 360 will be integrated as the Google Marketing Platform; other popular Google products like Data Studio and Tag Manager will also be a part of the new Google Marketing Platform brand.  DoubleClick for publishers and DoubleClick for advertisers will be combined into one platform called Google Ad Manager. There has ultimately been a lot of name changes and integration to better reflect where Google is and where it will be in the future.   Google is thinking about relevancy and innovation… as always The core of the products will be mostly the same.  Google deems the name changes as

1 Aug
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2232
Top 8 from Facebook F8 2018
meg2016

The Top 8 From Facebook F8 2018

Coming off the heat of Zuckerberg’s time spent testifying in front of Congress due to a data breach, it was safe to say some major announcements and touches on safety, privacy, and Facebook’s overall mission would be a focal point at this years Facebook F8 Conference. In January Facebook announced a new post ranking change that better aligned with their mission to connect people with meaningful content and conversations and the idea of making those connections a priority shined through in every update announced. Here are the top 8 highlights you need to know from F8 2018:   Instagram Stories Sharing to Instagram via third-party apps such as GoPro and Spotify will soon be available. Loving the song you’re listening to? Share it in your Instagram story with the click of a button through third-party apps. Instagram went into further detail on their blog: Just tap the share button in the Spotify or GoPro app and your content is pulled directly into the Instagram camera. From there you can edit and add to your story or send it via Direct. You don’t have to connect your Instagram account to other apps in order to share to Stories. With more than 300 million daily users, Facebook see’s

9 May
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1576
Facebook Targeting Changes after 2018 scandal
colby

What Facebook Advertisers need to know after 2018 Data Scandal

After Mark Zuck’s 2-day grilling with Congress last week, we’ve already seen some rapid changes to Facebook’s advertising platform that will likely have a significant impact on digital targeting, and the industry as a whole, in the near future. While the effects are still somewhat uncertain in the United States, you’ve probably already noticed some changes that may have you questioning the value of the platform going forward. The reality is that these changes in privacy and data standards will likely not be isolated to Facebook, but will change the expectations for how major tech/internet companies deal with consumer privacy across the globe. Here’s a rundown of what we know so far. Recent Amendments to Facebook Ad Manager Facebook has rolled back the level of detail previous available within the ad platform about target audiences, such as audience size and potential reach. Facebook recently announced that it will remove the ability to target by partner categories or consumer information from third-party companies like Acxiom, Experian, and Oracle Data Cloud. This will prohibit campaigns from using information about user buying behavior, life events, homeownership and income levels. What Is still the Same? While the recent changes may have you discouraged, remember that Facebook

16 Apr
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1854
meg2016

SISDigital Moves To The Cargo District Due To Expansion

. If you didn’t already know, now ya know – We moved! In August we said farewell to our old office and ventured off to downtown Wilmington. With nothing but the clothes on our backs, we endured the treacherous weather, rabid animals, and many other detrimental elements. Okay, not really. We moved to an exciting new developing area called The Cargo District to start an expansive new chapter, and here is what’s happening. The new digs! The Cargo District, located on 16th and Queen, was brought to the Wilmington community by owner and developer, Leslie Smith and owner of Craftspace Design, Bryan Kristof. Talk about a dynamic duo! With our continued growth as an agency and the launch of our new 360, virtual reality product SkyNav, we needed more space to accommodate our team and creative needs. As one of the first pioneer companies to join The Cargo District alongside CoWorx, a coworking office, we were able to outfit our space from start to finish to make it our own. The office is vibrant, unique, and functional, making it a prime environment for our day to day needs. The additional square footage has allowed us to utilize our space for events, production needs, and it leaves

27 Mar
0
728
meg2016

5 apps you need as a social media manager

  Are you new to digital marketing or switching up positions to a social media manager? Well, here is a list of apps you should download for a successful start.    Slack – Initially, Slack was listed last, but nothing is more crucial than communication with your team which is why we bumped it to the top spot. Slack allows for easy communication within your agency or department. You can also create sub-categories for anything on slack. Making sure there is fluent communication makes everything run smoother.   Google apps – While many of the Google apps play an important role in digital management, for the sake of time I won’t go over every single one of them. The key Google apps we use are Google drive, Google photos, and Google My Business. These assist with organization and headache prevention, and as a social media manager, you’ll appreciate this.    Snapseed – …or any photo editing app you feel works best for your market. We use a mix of Snapseed and RhonnaCollage to edit and watermark photos with our clients’ logos. If you’re on the go and can’t get back to the office to edit a photo before publishing it’s always good to double check the

22 Mar
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997
colby

Why segmenting campaigns by device makes sense… most of the time

Take a look at how your campaigns are performing on desktop, tablet, and mobile. Chances are you’ll see the majority of your clicks, spend and conversions coming from mobile devices. Here is an example of a client’s lead gen campaign over a 3 month time period. After seeing that the spend on mobile was 3x greater than on desktop and tablet, we made the decision to create device-specific campaigns in order to have better control over the daily budget. To do this, we simply replicated the original campaign so all the settings and targeting were exactly the same and we applied a -100% bid adjustments to the devices we wanted to exclude for each campaign (We also created new ad copy but we will get to that later). Original Campaign: Desktop + Tablet New Campaign: Mobile Only Before, we had a total of 28 conversions in 3 months (4% conversion rate). After we segmented our campaign we had over 70 conversions at a 5.8% conversion rate during the same 3 month period. This was a complete game changer for our client, but before you start device-specific campaigns, here are a few things to ask yourself: Do I have enough data to see clear performance differences

19 Mar
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1116
kate

Apple signs Texture, an Unlimited Magazine App – We put it up for review.

What started as a review of the mobile app Sip by Product Hunt, soon transferred to Texture – Unlimited Magazines app, which Apple recently bought. Texture is referred to as the “Netflix of Magazines.” We were testing out Sip when we read about Apple purchasing Texture, a digital magazine service created by Next Issue Media LLC.      So what is Texture? Well, it’s a lot like stated above, the Netflix of magazines. Categorized under news applications in the app store, Texture was developed by Next Issue Media LLC. For $9.99/month users have access to over 200 publications and some of their archived issues. Publications vary from Forbes, Glamour, to Fit Pregnancy and National Geographic Kids. Pros: 200+ Publications – I think the 200+ publications is an automatic pro, at least in my book. It has the most recent publications of each magazine but there are also older, archived magazines you can track back to if desired. Favorites list – Choose a list of favorites upon launching your account, allowing those to appear first in the “My Library” section of the app. The magazines can be changed at any time, you’re not stuck with them for life. Save for later – Save specific articles/stories to read later or

16 Mar
0
877
kate

Vero interesting – We reviewed the trending app, Vero

In the span of a week, the re-trending social application Vero went from 150,000 downloads to nearly 3 million. While Vero’s CEO and associates are receiving negative attention in the news, we’ve tasked the team to simply rate the usability and overall features of the application. Find out why SISDigital rated the Vero application a 3/5 below.   Pros:  Chronological order – Facebook and Instagram steered away from this style feed, but Vero seems to be bringing it back which users seemingly enjoy. Categorized connections – There are three levels when it comes to connections; acquaintances (the default category), friend, and close friend. When you accept a connection you determine where that person falls. Your new connection is not informed of your decision, it is kept internal. No status update/text post – Your feed will not be filled with mindless rambling or a slew of status updates on Vero. Users must post engaging content; photos, videos, music, or links with substance. You can, however, add a caption. Link to other social profiles – When you share content on Vero, you have the ability to share to your other social platforms such as Facebook and/or Twitter. Connected to iTunes – When sharing or searching

7 Mar
0
860
colby

Ok, Google. What is Structure Data & Why is it Important for 2018?

Voice search is radically changing the way we search for information and is undeniably growing at a rapid pace. Unlike traditional web-based search where many results are displayed as a list –  voice search is all about the one best answer.  This answer is often the same information displayed in the form of rich snippets (images, knowledge graphs, charts + tables, etc) within the SERP mobile and desktop. A website that implements structured data or Schema markup has a better chance of appearing in these rich snippets (aka Rank #0) because search engines can better understand, categorize and structure important information about your website and deliver it to users. Structuring Data Using Schema Microdata Markup Schema Markup is a vocabulary used by search engines to define the hierarchy and categorize the data on your webpage. It is a basically a set of tags added to the HTML that describes the important facts (or microdata) about your business, article or recipe that you want search engines to pay attention to. For example, a local chef Vivian Howard recently opened a new pizza shop downtown and wants to markup the following information on the homepage. About: Benny’s Big Time Pizzeria Big, Fun, Tasty,

12 Feb
0
1955

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