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Facebook Advertising

Home / Facebook Advertising

Category Archives: Facebook Advertising

colby
Facebook Targeting Changes after 2018 scandal

What Facebook Advertisers need to know after 2018 Data Scandal

After Mark Zuck’s 2-day grilling with Congress last week, we’ve already seen some rapid changes to Facebook’s advertising platform that will likely have a significant impact on digital targeting, and the industry as a whole, in the near future. While the effects are still somewhat uncertain in the United States, you’ve probably already noticed some changes that may have you questioning the value of the platform going forward. The reality is that these changes in privacy and data standards will likely not be isolated to Facebook, but will change the expectations for how major tech/internet companies deal with consumer privacy across the globe. Here’s a rundown of what we know so far. Recent Amendments to Facebook Ad Manager Facebook has rolled back the level of detail previous available within the ad platform about target audiences, such as audience size and potential reach. Facebook recently announced that it will remove the ability to target by partner categories or consumer information from third-party companies like Acxiom, Experian, and Oracle Data Cloud. This will prohibit campaigns from using information about user buying behavior, life events, homeownership and income levels. What Is still the Same? While the recent changes may have you discouraged, remember that Facebook

About Colby Raker

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Tags: Data Collection, Facebook Data Scandal, Facebook Pixel, GDPR
16 April 2018
No Comments
5,519 Views
Facebook
Facebook Advertising
colby

Facebook is Becoming More “Meaningful”, And So Should You!

Must-Do’s After Jan. 11, 2018 Facebook Announcement  After the recent attention from the U.S. Government, FB announced a monumental shift in the way advertisers and publishers will be able to use the platform to interact with users and achieve business objectives from now on. The 2018 Feed Update will essentially put greater emphasis on “meaningful reactions between people” (ie you will see less content and posts from business, brands and media publishers.) Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that companies will have to work harder to gain their customers’ attention. So, how do you continue reaching customers on Facebook? While the exact impact of the change is unclear, we know that, quote, “meaningful reactions” are important. If you can’t say that about your Facebook followers currently, then here are a few things to help you tread these scary waters. Comments are key but don’t ask for them. Nobody likes an “engagement-baiter” according to Facebook so don’t use terms like: “COMMENT”, “SHARE”, and “TAG” in your post content. Do not post if it is not meaningful – cut the crap and only spend time on posting highly relevant content. (Also, do

About Colby Raker

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Tags: Facebook News Feed Update
26 January 2018
No Comments
2,443 Views
Facebook
Facebook Advertising
Facebook Strategy
shirene1

How You Can Tap Into Facebook’s New Ad Models

  In light of Advertising Week in NYC, Facebook rolled out 4 new Ad features this week including new ways to buy, measure and optimize your Facebook mobile campaigns. Looking to tap into Facebook’s new ad features? Here’s what you’ll need to know: Video in Carousel Link Ads Facebook added the capability to use video in carousel link ads – effectively enhancing visual storytelling capabilities in ads. Carousel ads are visually focused and more interactive than the common static newsfeed ads. Facebook claims that advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads – which makes sense given the various possible combinations of visuals and calls-to-action with carousel ads. Adding video to these carousels give marketers even more options to create compelling stories for our audiences, so it’s time to step up your ad game. The best thing about carousel ads is the opportunity to showcase more than one product or page. Previously, marketers could present 3-5 products or pages, but with the addition of video, the options are almost endless. For example: A food product brand could show a video using the ingredient to prepare a meal, followed by photos

About Shirene Chehrazi

Shirene traded in yellow cabs and city strolls for sweet tea and the salty sea breeze. As a tech-savvy self educator and marketing enthusiast, she strives to stay ahead of trends. Shirene is presently in a long-time love affair with style, music, words and all things design.

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Tags: Advertising, Corporate Social Media, Digital Marketing, facebook, social media, social media optimization
2 October 2015
No Comments
5,497 Views
Digital Marketing
Facebook Advertising
Social Media
ianwestern

The Power of Facebook Business Manager

Designed to integrate all Facebook Management efforts into 1 tool, Business manager streamlines Facebook management for all types of advertisers & agencies. Learn more about the benefits of using biz manager!

About Ian Western

Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat. LinkedIn

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Tags: Business Manager, facebook, Facebook Business, Social Media Management
12 May 2015
No Comments
3,794 Views
Analytics
Corporate Social Media
Facebook Advertising
Facebook Strategy
kristin

Track Social ROI With Facebook Conversion Tracking Pixels

Every company wants to know, what’s the ROI of social? “Show me the numbers” is heard around the conference table on a daily basis. One way to get these numbers is by utilizing Facebook’s conversion tracking pixels for your Facebook ads as part of your overall digital marketing strategy.

Let’s start with what conversion tracking is, per Facebook:

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: facebook, facebook marketing, Kristin Lubben, social media, social media marketing
31 July 2014
No Comments
2,650 Views
Facebook Advertising
Facebook Fan Pages
Facebook Strategy
Social Media
Social Media Marketing
kristin
Facebook Marketing

Do This, Not That! Facebook Edition.

Facebook is a huge part of most business digital marketing strategies. What should or shouldn’t you do as a business on Facebook? From posting too often to over-selling, some actions will repel your customers.

Learn how to compel them instead!

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: facebook, facebook fan pages, facebook marketing, Kristin Lubben, social media, social media marketing
25 July 2014
No Comments
2,790 Views
Facebook
Facebook Advertising
Facebook Strategy
Social Media
leon

How Facebook is Revolutionizing Online Advertising Through News Feed Retargeting

There are 15 million businesses, companies and organizations now on Facebook, according to Dan Levy, Director of Small Business and Advertising of the social behemoth.

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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Tags: Facebook Ad Exchange, facebook marketing, Facebook Retarget
3 July 2013
No Comments
2,652 Views
Facebook Advertising
Facebook Strategy
Retargeting
gillian

Understanding Converged Media

If I could look back at how Facebook appeared when I first joined in 2005, I know I’d be shocked. The site was only open to college students, there was no newsfeed, and there were definitely no ads.

About Gillian Singletary

Gillian is a Copywriter and Social Media Professional based out of Los Angeles.

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Tags: converged media, marketing, social media
28 June 2013
No Comments
2,277 Views
Facebook Advertising
Social Media Marketing
gillian

Bye Bye Sponsored Stories!

I’m always interested in the conniving ways that brands get you to “Like” their page on Facebook. Like us and win! Like us for free ice cream! It seems like marketers are willing to give away just about anything to watch that Like count climb.

About Gillian Singletary

Gillian is a Copywriter and Social Media Professional based out of Los Angeles.

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Tags: facebook, facebook advertising, social media marketing, sponsored stories
26 June 2013
1 Comment
2,909 Views
Facebook
Facebook Advertising
Facebook Strategy
tydowning

Guest Post by Blake Sanders: Groupon, Facebook Places, Foursquare… Pick Your Poison!

Almost everyone has smartphones that utilize high speed internet these days, and one of the most successful social media advertising technique business owners are using is through location-based networks. There are many geolocation applications out there today but the most popular ones are Foursquare, Groupon, and Facebook Places. When users allow these applications to track their location through their smartphone, they can take advantage of the many deals business owners are implementing through them. Foursquare – Popular With Bars and Restaurants Foursquare’s geo-centric method lets users “check in” at various locations. If a user checks in at a venue enough times, he or she can become “mayor” of that location. Business owners offer specials based on first-time or multiple check-ins and sometimes award the mayor of their business unlimited special privileges. Foursquare has found much of its success in the restaurant and bar industry where giving away free desserts or drinks based on check-ins drives more traffic to the business. Foursquare has also recently updated their application to include an ‘Explore’ feature. If a user uses this option, they can choose what kind of venue they are looking for and Foursquare will display businesses based on the user’s location. Foursquare

About Ty Downing

Ty Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on... Ty Downing….and Google+.

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25 August 2011
No Comments
2,174 Views
Facebook Advertising
Mobile Advertising
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