NHRMC 50th Anniversary User Generated Social Campaign

6 September 2017
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Overview: June 2017 marked New Hanover Regional Medical Center's 50th anniversary of health and healing. To help celebrate the event SISDigital collaborated with NHRMC to launch a Facebook campaign that would engage and encourage members of the community to join the celebration.

The campaign released a series of posts asking users to post photos and stories with the #NHRMC50Yes to be included into a special video that would help celebrate during the month of June.

The Response: The campaign generated 370 photo submissions!

  • 3,4108 people reached

  • 19K video views

  • 402 Post Reactions



The user generated content collected over the 6 weeks of the campaign were later used in a 60-sec commercial spot as well as used to create banners and signage decorating the hospital's campus.