Concur

21 October 2013
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Concur Case Study: Over 15 million people in 100 countries trust Concur




Over 15 million people in 100 countries trust Concur with their expense and travel data—and more than half of the Fortune 500 do, too. Tripit, “the world’s easiest travel organizing app” was acquired by Concur in 2011. Concur’s systems adapt to individual employee preferences and scale to meet the needs of companies from small to large. Headquartered in Bellevue, Washington.

 

Concur’s social media strategy is built on increasing brand awareness, humanizing the brand, growing and supporting our community and driving website traffic




On-Site & eLearning Training


Over our two year partnership, Concur and TripIT’s social business goals have evolved, expanded and matured into a cohesive, well defined strategy. Our first endeavor with the corporation produced two on-site training courses; a sales focused strategy course & a marketing focused strategy course, delivered to Concur’s employees. Additionally, we created sales & marketing elearning courses with updated information to be distributed to all of the sales & marketing staff.





Virtual Training


As we concluded the training courses, Concur looked to SayItSocial once more to develop 8 Virtual Social Media Training Workshops as a way to consistently address the latest developments in social business. All of these workshops included: Webinar Outlines, Training Presentations, Social Media Action Plans, Live Webinars, Webinar Video Recordings and Social Worksheets. Additionally, our project team sent out weekly emails of social media tips. and produced a Concur Social Selling Case Study that is widely lauded as how successful applied training can be for social selling.


SayItSocial ...has been increasing our audience, driving more interest, engagement and activity.Kristel Wills Manager, Social Media



Digital PR & Social Media Marketing


As we continue to work with Concur to provide up-to-date training content we also handle all of Concur and TripIt’s corporate communications, media relations & brand monitoring. Our dedicated project team continues to post content, moderate and engage across all of the corporation’s social media platforms.