Revolve-A-Leash

24 June 2016
No Comments
1,170 Views
SISDigital is continuing to help Revolve-A-leash achieve their business & sales goals through an all-encompassing digital marketing strategy that includes consulting, social media management and outreach, social advertising, and paid search. By executing a variety of digital initiatives, Revolve-A-Leash has seen a drastic increase in sales and an enhanced brand awareness within the per industry and dog lovers nationwide.

Overview:


Revolve-A-Leash is the world’s first multi-purpose pet leash with tangle-free technology and an independent braking system to ease the double-dog walking process. The groundbreaking technology was conceived, designed and processed in Wilmington, North Carolina in an effort to make dog lovers lives easier and more enjoyable!

Objectives:


  • Increase website traffic

  • Build social following & brand awareness

  • SALES!

  • KPI's:


  • Site traffic from Paid Search, Social and Organic Channels

  • Audience growth

  • ROAS

  • # of units sold in e-commerce transactions

  • Revenue

  • Conversion Rate

  • Results: (over 3 month period)


  • Sessions from Organic Traffic:
    485 - 822 +69% increase

  • Facebook:
    3716 - 4099 + 10% increase

  • Twitter:
    23 - 80 +247% increase

  • Instagram:
    14 - 110 +685% increase

  • Return on Ad Spend:
    3X

  • Units Sold:
    +313% increase

  • Revenue:
    +302% increase

  • Tactics:


  • Research & create personas for social targeting

  • Keyword Research & Competitive Analysis

  • Continuously optimize and adjust ad copy and bidding strategy to reduce CPC and CPA

  • Optimize ad delivery across devices

  • Establish Amazon Seller Central Account

  • Setup Google Merchant for PLAs

  • Created eye-catching digital assets for editorial calendars and social ad campaigns