NHRMC 50th Anniversary User Generated Social Campaign
Overview: June 2017 marked New Hanover Regional Medical Center's 50th anniversary of health and healing. To help celebrate the event SISDigital collaborated with NHRMC to launch a Facebook campaign that would engage and encourage members of the community to join the celebration.
The campaign released a series of posts asking users to post photos and stories with the #NHRMC50Yes to be included into a special video that would help celebrate during the month of June.
The Response: The campaign generated 370 photo submissions!
- 3,4108 people reached
- 19K video views
- 402 Post Reactions
- 70 Shares
- 25 Comments
The user generated content collected over the 6 weeks of the campaign were later used in a 60-sec commercial spot as well as used to create banners and signage decorating the hospital's campus.