Leukemia & Lymphoma Society
Overview:
- (LLS) is the largest voluntary health organization dedicated to funding research, finding cures and ensuring access to treatments for blood cancer patients.
- Team In Training (TNT) is the flagship fundraising program for The Leukemia & Lymphoma Society (LLS) and the only endurance sports training program for charities that raises money for blood cancer research. TNT and LLS are changing the landscape of blood cancer, not someday but today, making TNT the perfect way to fundraise.
- Light The Night Walk (LTN) is a fundraising campaign benefiting The Leukemia & Lymphoma Society (LLS) and their funding of research to find blood cancer cures.
Objectives:
- Increase Brand Awareness
- Educate + Inform Audience
- Connect + Engage with Audience
- Raise money for LLS
KPI’s:
- Audience Growth
- Reach, Engagement & Sentiment of Posts
- Social Customer Service Stats
- Money Raised via Social
Results:
- LLS/Facebook:
208,000 - 327,000 +52% increase - LLS/Twitter:
11,900 - 17,500 +47% increase - LLS/Instagram:
0 - 15,000 +infinite increase
Tactics
- Social Customer Service:
- Conversation Interception
- Real Time Marketing
- Influencer Marketing
- Continuous Strategy Adjustment
- Engaging Content