Leukemia & Lymphoma Society

24 June 2016
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SISDigital was selected as the Leukemia and Lymphoma Society’s agency of record to expand awareness of the LLS brand by increasing reach & engagement across all social channels, execute paid social campaigns, as well as offer online community support through engaging social customer service. During our 2 years, we saw exceptional channel growth across all platforms due to our meticulous researching, planning, executing, and adjusting of social strategies, utilizing the newest tactics available, as well as using interactive content including Flipagrams, videos, tabs, Twibbon & social hubs to help us achieve our goals.

Overview:



  • (LLS) is the largest voluntary health organization dedicated to funding research, finding cures and ensuring access to treatments for blood cancer patients.

  • Team In Training (TNT) is the flagship fundraising program for The Leukemia & Lymphoma Society (LLS) and the only endurance sports training program for charities that raises money for blood cancer research. TNT and LLS are changing the landscape of blood cancer, not someday but today, making TNT the perfect way to fundraise.

  • Light The Night Walk (LTN) is a fundraising campaign benefiting The Leukemia & Lymphoma Society (LLS) and their funding of research to find blood cancer cures.


Objectives:



  • Increase Brand Awareness

  • Educate + Inform Audience

  • Connect + Engage with Audience

  • Raise money for LLS


KPI’s:



  • Audience Growth

  • Reach, Engagement & Sentiment of Posts

  • Social Customer Service Stats

  • Money Raised via Social


Results:



  • LLS/Facebook:
    208,000 - 327,000 +52% increase

  • LLS/Twitter:
    11,900 - 17,500 +47% increase

  • LLS/Instagram:
    0 - 15,000 +infinite increase


Tactics



  • Social Customer Service:

  • Conversation Interception

  • Real Time Marketing

  • Influencer Marketing

  • Continuous Strategy Adjustment

  • Engaging Content