By identifying select regions and audiences, Redbox partnered with SayItSocial to develop a graphically appealing social media campaign to bolster RedBox rentals in these targeted areas. “RedBox Roadtrip Destination” participants entered for a chance to win free movie rentals by uploading fun YouTube videos to a custom Facebook tab.

Working with the corporate Redbox team to align all creative and design elements into their brand guidelines, SISDigital created custom content, graphics for the custom Facebook tab, key city manuals, and viral messaging copy for social channels.

Redbox’s Facebook page enjoyed 163,468 unique page views - which averages to 5,838 unique page views a day - during the 4 week social media marketing campaign.