St. James Plantation

24 July 2014
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St. James Plantation Case Study:
The number one selling community in the Coastal Carolinas




SayItSocial’s Role & Quantifiable Agency Results



Already nationally recognized for its 5-star amenities, St James Plantation’s marketing team understood that in order to continue to be successful and meet bottom line business goals, they would need to develop a cohesive social and digital marketing strategy. In 2011, their marketing team approached SayItSocial to develop such strategy, and over the past three years, we have grown to be their full service digital agency handling all Search Engine Optimization (citation building and backlink optimization), Search Engine Marketing (Google and Bing Advertising) Community Management and Social Media Advertising
Since our partnership began in 2011, St. James has exceeded set benchmarks and met business goals with an increase in tours, leads and digital sales – which has been directly attributed to the aggressive and strategic social and digital campaigns managed and implemented by SayItSocial.

Since our partnership began in 2011, St. James has exceeded set benchmarks and met business goals with an increase in tours, leads and digital sales – which has been directly attributed to the aggressive and strategic social and digital campaigns managed and implemented by SayItSocial.

Internet Sales
2012: 1272 Leads. 228 Tours. 28 Sales. Increase in Leads by 5.5% Estimated increase in sales: $3,313,960
2013: 1344 Leads. 345 Tours. 36 Sales. Increase in Tours by 51.3%
Increase in Sales by 28.6%

"SayItSocial is laser-focused on increasing St. James Plantation’s qualified customer traffic through a variety of digital and social platforms. Everyone on the team is extremely knowledgeable, open to new ideas, friendly and responsive. They will remain a key component in our lead generation efforts and I would undoubtedly recommend SayItSocial to anyone looking to amp their digital and social marketing campaigns."Katie Campbell, Director of Marketing

                                                                                           


Google+ and Google Advertising


As a Google based product, there have been ample opportunities for search engine optimization through Google+, which we continue to administer, as well as developing the community through effective content, messaging and customer service. With these tactics in place, coupled with a focused campaign on circle building and engaging with influencers and brand advocates, social network referrals from Google+ increased to the website by 372.00% and page views increased by 353.80% during this case study. Social traffic from Google+ to the website from just Jan. – July. of this year alone (2014) was 276% higher than what it was for the entire year of 2012!
Adwords: During 2013 SIS crafted a demographic targeted series of campaigns that sent 15,234 visitors to the site. During this period we were able to reduce the cost per click $.80. During this same period using advanced targeting techniques we were able increase visitors time on site 50% and page per views 30%.





Instagram


Conducted strategic consulting sessions with St. James on continued brand awareness through visually stunning content. We helped them create an Instagram strategy which included audience engagement and following practices, cross-platform promotion and hashtag use.



Search Engine Optimization


Organic Search: During 2013 SIS implemented a SEO campaign in connection with on and off site recommendations that saw and increase from 49,773 organic search visitors in 2012 to 66,112 in 2013, an increase of 32.83%.



Pinterest


By developing a Pinterest strategy that was heavily focused on community engagement and back linking, the SayItSocial team increased Pinterest network referrals to the St. James website by 290.48% and page views by 569.23% from 2012 – 2013. We continue to monitor the channel and pin-boards for search engine optimization and engagement opportunities in order to build audience. Social traffic from Pinterest to the website from just Jan. – July. of this year alone (2014) was 264% higher than what it was for the entire year of 2012!



Twitter


Through a focused Twitter strategy which included building Twitter lists, engaging with influencer and brand advocates as well as creating optimized content around trends and hashtags, SayItSocial increased Twitter network referrals to St. James Plantation’s website by 771.43% and page views by 635.71% in 2012 -2013. With effective listening and monitoring tools in place, we increased audience, engagement as well as offered customer service. Social traffic from Twitter to the website from just Jan. – July. of this year alone (2014) was 6214% higher than what it was for the entire year of 2012!



YouTube


During 2014, SIS crafted a campaign around St. James Plantation Lifestyle marketing video that has been seen 8,240 times by demographically selected audiences. This resulted in a 1,834% increase in traffic to the site from video campaigns.


Facebook


Increased social network referrals to website by 98.48% and pageviews by 125.98% through focused Facebook strategy, which included managing and monitoring Facebook advertising, on top of engaging with influencer and brand advocates. Monitored the channel for search engine optimization opportunities as well as developed the community through effective content, messaging and customer service.