St. James Plantation
St. James Plantation Case Study:
The number one selling community in the Coastal Carolinas
SayItSocial’s Role & Quantifiable Agency Results
Since our partnership began in 2011, St. James has exceeded set benchmarks and met business goals with an increase in tours, leads and digital sales – which has been directly attributed to the aggressive and strategic social and digital campaigns managed and implemented by SayItSocial.
2012: 1272 Leads. 228 Tours. 28 Sales. Increase in Leads by 5.5% Estimated increase in sales: $3,313,960
2013: 1344 Leads. 345 Tours. 36 Sales. Increase in Tours by 51.3%
Increase in Sales by 28.6%
Google+ and Google Advertising
Adwords: During 2013 SIS crafted a demographic targeted series of campaigns that sent 15,234 visitors to the site. During this period we were able to reduce the cost per click $.80. During this same period using advanced targeting techniques we were able increase visitors time on site 50% and page per views 30%.
Conducted strategic consulting sessions with St. James on continued brand awareness through visually stunning content. We helped them create an Instagram strategy which included audience engagement and following practices, cross-platform promotion and hashtag use.
Search Engine Optimization
Organic Search: During 2013 SIS implemented a SEO campaign in connection with on and off site recommendations that saw and increase from 49,773 organic search visitors in 2012 to 66,112 in 2013, an increase of 32.83%.
By developing a Pinterest strategy that was heavily focused on community engagement and back linking, the SayItSocial team increased Pinterest network referrals to the St. James website by 290.48% and page views by 569.23% from 2012 – 2013. We continue to monitor the channel and pin-boards for search engine optimization and engagement opportunities in order to build audience. Social traffic from Pinterest to the website from just Jan. – July. of this year alone (2014) was 264% higher than what it was for the entire year of 2012!
Through a focused Twitter strategy which included building Twitter lists, engaging with influencer and brand advocates as well as creating optimized content around trends and hashtags, SayItSocial increased Twitter network referrals to St. James Plantation’s website by 771.43% and page views by 635.71% in 2012 -2013. With effective listening and monitoring tools in place, we increased audience, engagement as well as offered customer service. Social traffic from Twitter to the website from just Jan. – July. of this year alone (2014) was 6214% higher than what it was for the entire year of 2012!
During 2014, SIS crafted a campaign around St. James Plantation Lifestyle marketing video that has been seen 8,240 times by demographically selected audiences. This resulted in a 1,834% increase in traffic to the site from video campaigns.
Increased social network referrals to website by 98.48% and pageviews by 125.98% through focused Facebook strategy, which included managing and monitoring Facebook advertising, on top of engaging with influencer and brand advocates. Monitored the channel for search engine optimization opportunities as well as developed the community through effective content, messaging and customer service.