Social conversation monitoring and reporting allows you to listen to online conversations about your corporation, business or brand, thus determine ROI. We use several proprietary tools, and others to mine the web, user generated content (UGC) social media tools – ie. Facebook, Twitter – to allow your brand to make informed marketing decisions based on actual conversations. Social media monitoring does the following:
- Predictive analysis
- Find potential influencers
- Drop in on conversations about your competitors
- Engage with your community by knowing where they are
- Monitor crisis
- Watch for posts of complaints about your products or business
- Watch for posts of compliments about your products or business
- Leverage social media…Determine ROI
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