Planning and Implementing Digital Media Campaigns
Requirements:
A strong understanding of social media platforms and how they work.
Objectives:
This course outlines the steps required to successfully plan and implement digital media campaigns.
Duration:
8 hours (2 days on-site or 6 weeks Virtual)
Course Outline:
Identifying your target audience
1. Understanding Personas
2. Understanding Technographics
3. Understanding Social Media Maturity
4. Identifying your social consumer
Social Media Listening
5. Listening, the key to social engagement
6. Understanding Social Media measurement
7. Understanding Social Media monitoring, and mining
8. Understanding Social Media mining
9. Social media listening tools
10. Listening and learning from the community
Content Creation and Curation
11. Crafting the right message
12. Delivering the right message at the right time and location
13. Supplementing your content creation with curation
14. Creating a Social Media Advertising Plan
Social Media Engagement Best Practices
15. Creating a Social Media Engagement Plan
16. Blogging best practices
17. Facebook best practices
18. Twitter best practices
19. Google+ best practices
20. LinkedIn best practices
21. Global social media best practices
22. Other social media best practices
Time and Project Management
23. Social Media Publish Tools
24. Social Media Productivity Tools
25. Creating a social media project plan
Like What You Are Reading? Subscribe To Read More
Join our mailing list to receive the latest news and updates from our team.
