Social Media Crisis Management
Requirements:
A basic understanding of Social Media. A basic understanding of risk management.
Objectives:
To help you or your organization understand the legal and PR issues related with communicating on social media channels. Upon completion of this course, you will be able to identify, manage, and mitigate social media issues and crisis.
Duration:
8 hours (2 days on-site or 6 weeks Virtual)
Course Outline:
Social Media Legal and Ethics
1. Social Media Policy and adherence
2. Understanding copyright and creative commons
3. Disclosure and Transparency
4. Social Media risks and rewards
The Anatomy of Social Media Crisis
5. The categories of Social Media Crisis
6. The levels of Social Media Crisis
7. The life cycle of Social Media Crisis
8. The influencer impact on Social Media Crisis
The Social Media Crisis Plan
10. Assessing Social Media Issues and Risks
11. Managing and mitigating issues and risks
12. Social Media Escalation Plans
13. Handle Negative Publicity on Social Media Forums
Crisis Communication and Management
14. Internal Communication
15. Media Communication
16. Influencer Communication
17. Communicating on Social Channels
18. Crisis Scenario Planning
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