Social Media Strategist Program
Requirements:
A strong understanding of social media along with a basic understanding of marketing and consumer research and planning.
Objectives:
This program will equip individuals to develop a social media strategy and organizational staffing model.
Duration:
8 hours (2 days on-site or 6 weeks Virtual)
Course Outline:
Social Business Opportunity
1. Social Media Business Impact
2. Social Media Roles & Responsibilities
3. Understanding Consumer Needs
4. Integrated Marketing Approach
Social Sales Cycle
5. Discovery: Using Social Media to Build Awareness
6. Selection: Gaining consumer preference
7. Validation: Helping consumers build consensus
8. Purchase: Making Social Sales Transactions
9. Use: Creating Brand Evangelist
Social Media Strategy Fundamentals
10. Social Strategy Fundamentals
11. Aligning mission, vision and values
12. Measure and Communicate ROI
13. Communicating your Social Strategy
14. Social Media Change Management
Developing a Social Strategy
15. Developing the Financial Perspective
16. Developing the People Perspective
17. Developing the Conversation Perspective
18. Developing the Platform Perspective
19. Developing the Internal Perspective
Integrating your Social Media Strategy
20. Understanding Mobile and social
21. Integrating print and offline with digital media
22. Email Marketing and social media
Social Media Organizational Development
23. Creating a Social Media Policy
24. Social Media Organizational Models
25. The Social Media Team
26. Developing a Social Media Escalation Process
The Social Media Training Program
27. Internal Training Programs
28. Ongoing Training Programs and Resources
29. Building a Social Media Training Program
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