Understanding Social Media
Requirements:
Entry-level social media understanding.
Objectives:
To gain a basic understanding of social media technologies and principles.
Duration:
8 hours (2 days on-site or 6 weeks Virtual)
Course Outline:
Social Media Fundamentals
- 1. What is Social Media and why it matters
- 2. Social MediaRoles & Responsibilities
- 3. Social Media Terminology
- 4. Social Media Platforms Overview
- 5. Guiding Principles for Social Media Marketing
Social Media Content Framework
- 6. Understanding Social Objects
- 7. Understanding Paid Media
- 8. Understanding Earned Media
- 9. Understanding Owned Media
- 10.Understand Content Curation
Influencer Profiling and Measurement
- 11. The role of Social Media influencers
- 12. Identifying and measuring influencers
- 13. Social scoring tools
- 14. Influencer outreach and engagement
Search and Optimization
- 15. Traditional Search
- 16. Real-Time Search
- 17. Social Search
- 18. Search Engine Optimization
- 19. Social Media Optimization
Social Media Legal and Ethics
- 20. Social Media Policy and adherence
- 21. Understanding copyright and creative commons
- 22. Disclosure and Transparency
- 23. Risk, mitigations, and resolution
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