Voice search is radically changing the way we search for information and is undeniably growing at a rapid pace. Unlike traditional web-based search where many results are displayed as a list – voice search is all about the one best answer. This answer is often the same information displayed in the form of rich snippets (images, knowledge graphs, charts + tables, etc) within the SERP mobile and desktop. A website that implements structured data or Schema markup has a better chance of appearing in these rich snippets (aka Rank #0) because search engines can better understand, categorize and structure important information about your website and deliver it to users. Structuring Data Using Schema Microdata Markup Schema Markup is a vocabulary used by search engines to define the hierarchy and categorize the data on your webpage. It is a basically a set of tags added to the HTML that describes the important facts (or microdata) about your business, article or recipe that you want search engines to pay attention to. For example, a local chef Vivian Howard recently opened a new pizza shop downtown and wants to markup the following information on the homepage. About: Benny’s Big Time Pizzeria Big, Fun, Tasty,
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.