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Insights on Inbound
Highlights from Hubspot’s State of Inbound report confirm effectiveness of inbound strategy in improving bottom line and proving marketing ROI
How You Can Tap Into Facebook’s New Ad Models
In light of Advertising Week in NYC, Facebook rolled out 4 new Ad features this week including new ways to buy, measure and optimize your Facebook mobile campaigns. Looking to tap into Facebook’s new ad features? Here’s what you’ll need to know: Video in Carousel Link Ads Facebook added the capability to use video in carousel link ads – effectively enhancing visual storytelling capabilities in ads. Carousel ads are visually focused and more interactive than the common static newsfeed ads. Facebook claims that advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads – which makes sense given the various possible combinations of visuals and calls-to-action with carousel ads. Adding video to these carousels give marketers even more options to create compelling stories for our audiences, so it’s time to step up your ad game. The best thing about carousel ads is the opportunity to showcase more than one product or page. Previously, marketers could present 3-5 products or pages, but with the addition of video, the options are almost endless. For example: A food product brand could show a video using the ingredient to prepare a meal, followed by photos
The Importance Of Influencer Marketing In 2015
Influencer Marketing – What it is & Why Your brand Needs it
Marketing MOMENTum – Google Micro-Moments Pt. 2
This week, we explore MicroMoments further – looking into how to capture “in the moment” sales & marketing opportunities when someone searches for something top-of-mind using the closest device.
Email Marketing Game Strong
5 important Email Marketing tips and considerations for businesses that want their email campaigns to resonate with subscribers.
Brands- Adopt “Micro-Moments” Mindset or Die.
Internet & Smartphone technology now allow for almost instantaneous access to information. Such easy access to information means that brands now need to put themselves in front of their target consumers the moment they decide to take action to fulfill a need or meet a goal.
The Power of Facebook Business Manager
Designed to integrate all Facebook Management efforts into 1 tool, Business manager streamlines Facebook management for all types of advertisers & agencies. Learn more about the benefits of using biz manager!
Your Page and Facebook’s Algorithm Change
How Facebook’s Algorithm change will impact your Business page and how to post correctly so Facebook’s new Algorithm doesn’t negatively impact your business more than it should.
How to Gain and Sustain Followers on Social Media
How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers.
Did your site survive Mobilegeddon 2015?
5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google’s mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015.
