• Services
    • Services
    • SkyNav™ NEW!
    • SEO + SEM
    • SISLocal
    • Branding
    • Digital Marketing
    • 360 Video + VR
    • Digital PR
    • Creative
    • Social Business
    • Social Media Analytics
    • Content + Inbound
    • App + Mobile Advertising
    • Mobile App Development
  • Portfolio
  • Training
    • Training
    • On-Site Training
    • Social Media Online Training
    • Social Crisis Training
    • SISDigital Academy
  • Blog
  • About
    • About
    • NEW! 2019 Marketing Playbook
    • About SISDigital
    • Team 360º
    • Capabilities Deck (PDF)
    • Social Media Policies
    • Careers
    • Resources
    • Press
  • Contact

Category

Google Adwords

Home / Google Adwords

Category Archives: Google Adwords

tiff
Google Rebrands AdWords

5 Things Marketers Should Know about Google’s AdWords Rebrand

Unless you’ve been living under a rock in Antarctica (no offense to any penguin marketers out there…), you’ve heard that Google has retired its AdWords and DoubleClick brands. The rebrand comes long-overdue; AdWords launched in 2000, and a lot has changed since then. DoubleClick is even older having had its inception in 1996.  The rebranded versions will reflect today’s evolving approaches to advertising and ultimately make navigating the platforms easier for marketers.   Here’s what you should know about the Google Rebrand:   There will be three new Google brands Google AdWords will now be Google Ads.  DoubleClick products and Google Analytics 360 will be integrated as the Google Marketing Platform; other popular Google products like Data Studio and Tag Manager will also be a part of the new Google Marketing Platform brand.  DoubleClick for publishers and DoubleClick for advertisers will be combined into one platform called Google Ad Manager. There has ultimately been a lot of name changes and integration to better reflect where Google is and where it will be in the future.   Google is thinking about relevancy and innovation… as always The core of the products will be mostly the same.  Google deems the name changes as

About Tiffany Odem-Rodriquez

ABOUT TIFFANY ODOM-RODRIQUEZ Ole Miss graduate and friend of all dogs. Tiffany is an avid marketing blogger and part-time yogi. When she's not blogging about marketing or on her yoga mat, you can probably find her at the dog park, a local wine bar or somewhere outside on a patio living her best life in Wilmington.

  • Mail
  • |
  • More Posts (5)
Tags: Advertising, AdWords Rebrand, Google, Google Ad Manager, Google Ads, Google AdWords, google analytics, Google Rebrand, Google Suite, marketing, Marketing strategy, PPC
1 August 2018
No Comments
8,886 Views
Google Adwords
Marketing
colby

Why segmenting campaigns by device makes sense… most of the time

Take a look at how your campaigns are performing on desktop, tablet, and mobile. Chances are you’ll see the majority of your clicks, spend and conversions coming from mobile devices. Here is an example of a client’s lead gen campaign over a 3 month time period. After seeing that the spend on mobile was 3x greater than on desktop and tablet, we made the decision to create device-specific campaigns in order to have better control over the daily budget. To do this, we simply replicated the original campaign so all the settings and targeting were exactly the same and we applied a -100% bid adjustments to the devices we wanted to exclude for each campaign (We also created new ad copy but we will get to that later). Original Campaign: Desktop + Tablet New Campaign: Mobile Only Before, we had a total of 28 conversions in 3 months (4% conversion rate). After we segmented our campaign we had over 70 conversions at a 5.8% conversion rate during the same 3 month period. This was a complete game changer for our client, but before you start device-specific campaigns, here are a few things to ask yourself: Do I have enough data to see clear performance differences

About Colby Raker

  • Mail
  • |
  • More Posts (5)
Tags: Ad Optimization, Mobile Search, PPC
19 March 2018
No Comments
3,901 Views
Google Adwords
Mobile Advertising
PPC
Older Post Newer Post

Recent Posts

Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

Tiffany Odem-Rodriquez - February 4, 2019

social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

Meg Ahrenberg - January 29, 2019

instagram stories close friends

How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

Meg Ahrenberg - December 11, 2018

marketing trends 2019

3 ways to get better engagement and marketing ROI in 2019

Tiffany Odem-Rodriquez - December 3, 2018

How to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions

Tiffany Odem-Rodriquez - November 20, 2018

Google Plus

Google to Restructure Security Efforts after Google Plus Shuts Down

Meg Ahrenberg - October 16, 2018

google update medic

What Google’s latest search engine algorithm update means for the future of marketing

Tiffany Odem-Rodriquez - August 13, 2018

Google Rebrands AdWords

5 Things Marketers Should Know about Google’s AdWords Rebrand

Tiffany Odem-Rodriquez - August 1, 2018

Top 8 from Facebook F8 2018

The Top 8 From Facebook F8 2018

Meg Ahrenberg - May 9, 2018

Facebook Targeting Changes after 2018 scandal

What Facebook Advertisers need to know after 2018 Data Scandal

Colby Raker - April 16, 2018

SISDigital Moves To The Cargo District Due To Expansion

Meg Ahrenberg - March 27, 2018

5 apps you need as a social media manager

Meg Ahrenberg - March 22, 2018

Follow Our Instagram Feed

Featured

Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!
0
5891
Marketing Trends and Strategies for 2019 – Free Marketing Playbook
0
5300
How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.
0
5906
3 ways to get better engagement and marketing ROI in 2019
0
4979
  • Advertising
  • Apple
  • Black Friday
  • Content Marketing
  • Corporate Social Media
  • Cross Cultural Social Media
  • Digital Marketing
  • Emily Trayers
  • Facebook
  • Facebook Fan Pages
  • Facebook Marketing
  • Google
  • Google+
  • Google AdWords
  • Google Analytics
  • Google Plus
  • IBM
  • Influencer Marketing
  • Instagram
  • IPhone
  • Kristin Lubben
  • Lauren Formalarie
  • Leon McLean
  • Mandy Curtin
  • Marketing
  • Michelle Li
  • Millennials
  • Pinterest
  • Sandy Carter
  • Sayitsocial
  • Search Engine Optimization
  • SEO
  • SnapChat
  • Social Business
  • Social Crisis
  • Social Media
  • Social Media Marketing
  • Social Media Policy
  • Social Media Strategy
  • Social Media Training
  • Twitter
  • Ty Downing
  • Virtual Reality
  • VR
  • Wilmington

Recent Posts


Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

Tiffany Odem-Rodriquez - February 4, 2019

social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

Meg Ahrenberg - January 29, 2019

instagram stories close friends

How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

Meg Ahrenberg - December 11, 2018

marketing trends 2019

3 ways to get better engagement and marketing ROI in 2019

Tiffany Odem-Rodriquez - December 3, 2018

How to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions

Tiffany Odem-Rodriquez - November 20, 2018

Google Plus

Google to Restructure Security Efforts after Google Plus Shuts Down

Meg Ahrenberg - October 16, 2018

google update medic

What Google’s latest search engine algorithm update means for the future of marketing

Tiffany Odem-Rodriquez - August 13, 2018

Google Rebrands AdWords

5 Things Marketers Should Know about Google’s AdWords Rebrand

Tiffany Odem-Rodriquez - August 1, 2018

Top 8 from Facebook F8 2018

The Top 8 From Facebook F8 2018

Meg Ahrenberg - May 9, 2018

Facebook Targeting Changes after 2018 scandal

What Facebook Advertisers need to know after 2018 Data Scandal

Colby Raker - April 16, 2018

SISDigital Moves To The Cargo District Due To Expansion

Meg Ahrenberg - March 27, 2018

5 apps you need as a social media manager

Meg Ahrenberg - March 22, 2018

Recent Portfolio


About


SISDIGITAL

SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.

© 2019 - SISDigital. All right reserved.           Privacy Policy.
  • Home
  • Branding
  • Digital Marketing
  • Contact