Category Archives: Mobile Advertising

5 apps you need as a social media manager

Are you new to digital marketing or switching up positions to a social media manager? Well, here is a list of apps you should download for a successful start. Slack – Initially, Slack was listed last, but nothing is more crucial than communication with your team which is why we bumped it to the top spot. Slack allows for easy communication within your agency or department. You can also create sub-categories for anything on slack. Making sure there is fluent communication makes everything run smoother. Google apps – While many of the Google apps play an important role in digital management, for the sake of time I won’t go over every single one of them. The key Google apps we use are Google drive, Google photos, and Google My Business. These assist with organization and headache prevention, and as a social media manager, you’ll appreciate this. Snapseed – …or any photo editing app you feel works best for your market. We use a mix of Snapseed and RhonnaCollage to edit and watermark photos with our clients’ logos. If you’re on the go and can’t get back to the office to edit a photo before publishing it’s always good to double check the

About Meg Ahrenberg

Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!

Tags: Google, Instagram, Slack, Snapseed, social media, social media manager, SproutSocial

22 March 2018

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4,287 Views

Digital Marketing
Mobile Advertising
Social Advertising
Social Media
Social Media Marketing
Social Media Training
Uncategorized

Why segmenting campaigns by device makes sense… most of the time

Take a look at how your campaigns are performing on desktop, tablet, and mobile. Chances are you’ll see the majority of your clicks, spend and conversions coming from mobile devices. Here is an example of a client’s lead gen campaign over a 3 month time period. After seeing that the spend on mobile was 3x greater than on desktop and tablet, we made the decision to create device-specific campaigns in order to have better control over the daily budget. To do this, we simply replicated the original campaign so all the settings and targeting were exactly the same and we applied a -100% bid adjustments to the devices we wanted to exclude for each campaign (We also created new ad copy but we will get to that later). Original Campaign: Desktop + Tablet New Campaign: Mobile Only Before, we had a total of 28 conversions in 3 months (4% conversion rate). After we segmented our campaign we had over 70 conversions at a 5.8% conversion rate during the same 3 month period. This was a complete game changer for our client, but before you start device-specific campaigns, here are a few things to ask yourself: Do I have enough data to see clear performance differences

About Colby Raker

Tags: Ad Optimization, Mobile Search, PPC

19 March 2018

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2,869 Views

Google Adwords
Mobile Advertising
PPC

Apple signs Texture, an Unlimited Magazine App – We put it up for review.

What started as a review of the mobile app Sip by Product Hunt, soon transferred to Texture – Unlimited Magazines app, which Apple recently bought. Texture is referred to as the “Netflix of Magazines.” We were testing out Sip when we read about Apple purchasing Texture, a digital magazine service created by Next Issue Media LLC. So what is Texture? Well, it’s a lot like stated above, the Netflix of magazines. Categorized under news applications in the app store, Texture was developed by Next Issue Media LLC. For $9.99/month users have access to over 200 publications and some of their archived issues. Publications vary from Forbes, Glamour, to Fit Pregnancy and National Geographic Kids. Pros: 200+ Publications – I think the 200+ publications is an automatic pro, at least in my book. It has the most recent publications of each magazine but there are also older, archived magazines you can track back to if desired. Favorites list – Choose a list of favorites upon launching your account, allowing those to appear first in the “My Library” section of the app. The magazines can be changed at any time, you’re not stuck with them for life. Save for later – Save specific articles/stories to read later or

About Kate Griffith

Tags: Apple, March Mobile, Mobile app, Netflix, Texture App

16 March 2018

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2,655 Views

Digital Marketing
Mobile Advertising
Social Media
Social Media Research
Uncategorized

Marketing MOMENTum – Google Micro-Moments Pt. 2

This week, we explore MicroMoments further – looking into how to capture “in the moment” sales & marketing opportunities when someone searches for something top-of-mind using the closest device.

About Ian Western

Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat. LinkedIn

Tags: Customer Experience, Google, marketing, Mobile Marketing, Search engine optimization, SEO, Web Design

1 September 2015

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3,809 Views

Digital Marketing
Mobile Advertising

Brands- Adopt “Micro-Moments” Mindset or Die.

Internet & Smartphone technology now allow for almost instantaneous access to information. Such easy access to information means that brands now need to put themselves in front of their target consumers the moment they decide to take action to fulfill a need or meet a goal.

About Ian Western

Tags: Google, marketing, Mobile

7 August 2015

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4,918 Views

Digital Marketing
Mobile Advertising
SEO
Uncategorized

Digital Success for your Small Business

In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business!

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

Tags: #PartnersConnect, AdWords, AdWords Extensions, Digital Advertising, Digital Marketing, Google, Google Partner, Google Partners Connect, Small Businesses

11 February 2015

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2,845 Views

Digital Marketing
Mobile Advertising
Small Business
Wilmington

Revamp Your Email Marketing

Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies.

About Ian Western

Tags: Digital Marketing, email, email marketing, email optimization, newsletter, subject lines

9 January 2015

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6,338 Views

Digital Marketing
Mobile Advertising
Uncategorized

A Cashless America

In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out!

About Morgan Jones

Tags: Business Owners, Digital Wallet, Millennial Purchase Behavior, Millennials, Mobile Payment, POS systems

7 January 2015

1 Comment

5,543 Views

Digital Marketing
Mobile Advertising

Top 10 Black Friday Shopping Apps

Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings!

About Morgan Jones

Tags: appstore, best apps, black Friday, cyber monday, shopping, shopping apps

24 November 2014

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3,077 Views

Case Studies
Digital Marketing
Mobile Advertising

Quantification Fascination

The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies.