Are you new to digital marketing or switching up positions to a social media manager? Well, here is a list of apps you should download for a successful start. Slack – Initially, Slack was listed last, but nothing is more crucial than communication with your team which is why we bumped it to the top spot. Slack allows for easy communication within your agency or department. You can also create sub-categories for anything on slack. Making sure there is fluent communication makes everything run smoother. Google apps – While many of the Google apps play an important role in digital management, for the sake of time I won’t go over every single one of them. The key Google apps we use are Google drive, Google photos, and Google My Business. These assist with organization and headache prevention, and as a social media manager, you’ll appreciate this. Snapseed – …or any photo editing app you feel works best for your market. We use a mix of Snapseed and RhonnaCollage to edit and watermark photos with our clients’ logos. If you’re on the go and can’t get back to the office to edit a photo before publishing it’s always good to double check the
Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!
Take a look at how your campaigns are performing on desktop, tablet, and mobile. Chances are you’ll see the majority of your clicks, spend and conversions coming from mobile devices. Here is an example of a client’s lead gen campaign over a 3 month time period. After seeing that the spend on mobile was 3x greater than on desktop and tablet, we made the decision to create device-specific campaigns in order to have better control over the daily budget. To do this, we simply replicated the original campaign so all the settings and targeting were exactly the same and we applied a -100% bid adjustments to the devices we wanted to exclude for each campaign (We also created new ad copy but we will get to that later). Original Campaign: Desktop + Tablet New Campaign: Mobile Only Before, we had a total of 28 conversions in 3 months (4% conversion rate). After we segmented our campaign we had over 70 conversions at a 5.8% conversion rate during the same 3 month period. This was a complete game changer for our client, but before you start device-specific campaigns, here are a few things to ask yourself: Do I have enough data to see clear performance differences
What started as a review of the mobile app Sip by Product Hunt, soon transferred to Texture – Unlimited Magazines app, which Apple recently bought. Texture is referred to as the “Netflix of Magazines.” We were testing out Sip when we read about Apple purchasing Texture, a digital magazine service created by Next Issue Media LLC. So what is Texture? Well, it’s a lot like stated above, the Netflix of magazines. Categorized under news applications in the app store, Texture was developed by Next Issue Media LLC. For $9.99/month users have access to over 200 publications and some of their archived issues. Publications vary from Forbes, Glamour, to Fit Pregnancy and National Geographic Kids. Pros: 200+ Publications – I think the 200+ publications is an automatic pro, at least in my book. It has the most recent publications of each magazine but there are also older, archived magazines you can track back to if desired. Favorites list – Choose a list of favorites upon launching your account, allowing those to appear first in the “My Library” section of the app. The magazines can be changed at any time, you’re not stuck with them for life. Save for later – Save specific articles/stories to read later or
This week, we explore MicroMoments further – looking into how to capture “in the moment” sales & marketing opportunities when someone searches for something top-of-mind using the closest device.
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
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Internet & Smartphone technology now allow for almost instantaneous access to information. Such easy access to information means that brands now need to put themselves in front of their target consumers the moment they decide to take action to fulfill a need or meet a goal.
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
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In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business!
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Despite all the flashy technological innovations and apps that emerge on a seemingly daily basis, email marketing remains one of the most effective methods of delivering brand messaging to ultimately drive prospects down the sales funnel. In this post, I would like to explore some recent email marketing research that supports several effective email components and strategies.
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
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In this blog post we explore the 2015 Digital Wallet- what it is, why you should accept mobile payments, as well as projected Millennial purchase behavior- check it out!
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings!
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies.
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
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SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
