Springer Case Study: More than 7,000 employees , 25 countries worldwide Springer is a leading global scientific digital content publisher, providing researchers in academia, scientific institutions and corporate R & D departments via innovative information products and services. Main offices are in Germany, Netherlands and the United States. Details about Springer Scientific Publishing: 1. 2,000+ journals, 7,000+ books published yearly 2. 55,000+ eBook Collection titles 3. 300+ open access journals – largest worldwide. Springer views digital & social engagement with key influencers a trigger and driver to brand awareness.“Springer views social media as a way to Participate, Contribute, Initiate.” Goals Our goal was to train marketing and communications staff on how to understand, measure and leverage new digital technologies. As well as to improve on Springer’s global team coordination and synchronized engagement on social channels with clear “rules of engagement” social guideline adherence, crisis management protocol and a proactive advocacy strategy. Discovery [Virtual] Corporate headquarters – Heidelberg, DE & New York, New York, US Through the discovery phase, strategic concepts were shaped into a social media training outline, and draft curriculum. With corporate wide interest, we suggested a 20 point survey to be sent out to determine skill, placement, and

DuPont Case Study: 70,000 employees as of 2012 Ranked #72 in 2013 Fortune 500 Companies DuPont is a World Leader in Market-Driven Innovation and Science. With expertise spanning two centuries, diverse industries and more than 90 countries, DuPont is uniquely positioned to help solve some of the world’s biggest challenges. DuPont focuses its efforts on 3 primary areas:   Food Energy Safety and Protection   DuPont views social media as a key element of communicating with key stakeholders and partners.“DuPont also views Social Media as a conduit for collaboration.” Goals To train communications staff on how to effectively leverage social media and thereby improve DuPont’s ability to foster collaboration among key stakeholders to address some of the world’s most pressing challenges; and to build skills necessary to successfully respond to a social media component of a crisis and contribute to the daily proactive social media program. Discovery [On Location] DuPont Corporate Headquarters – Wilmington, Delaware, US Through the Discovery Phase, we were able strategically map out a proper training route necessary to achieve DuPont’s goals. We mutually decided on the amount of time, levels of certification and number of quiz questions needed for the learner to gain a proper understanding