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Social Media Analytics

Home / Social Media Analytics

Category Archives: Social Media Analytics

leon

Socialytics = Social + Big Data + Analytics [Webinar]

Sandy Carter, VP at IBM in Social Business Evangelism, joined SayItSocial this week in its latest edition of its Live Webinar Series to talk about the importance of Socialytics today.

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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Tags: IBM, Leon McLean, Sandy Carter, sayitsocial, Socialytics
23 August 2013
No Comments
2,817 Views
Corporate Social Media
SayItSocial Live
social business
Social Media Analytics
lformalarie

5 Key Elements of a Successful Social Media Audit and Why Your Brand Needs One

There are 2.27 billion people online which is a number that has only doubled in the past five years (scratchmm.com). This means 2.27 billion people have access to any information your brand posts, or information others post about your brand. Using social media is a fast, easy means of widespread communication, but is your brand being portrayed in the way it’s intended to? Social media audits are vital for the success of your brand’s means of effective communication when using popular sites such as Facebook, Twitter, YouTube, Pinterest and Google+. Regarding social business, two key elements must be under constant evaluation: internal and external communication. Internal meaning what types of social media are already being used and in which ways? What is your brand already doing for digital marketing? What type of brand management strategies are already in place? Then externally meaning, what are others saying about your brand? How is social media being used to voice opinions about you? It is with these two basic segments that a social media audit may begin. In the same way a brand would observe, reflect and analyze target goals, budgets and employee performance, a brand must do the same for social media.

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

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Tags: community manager training, sayitsocial, social media audit, social media marketing
23 January 2013
No Comments
3,304 Views
Corporate Social Media
Social Media Analytics
Social Media Audit
tydowning

NBA Playoffs – Who Has More Conversations On Radian6?

We thought we would have a little fun with the NBA Playoffs, and run a Radian6 report on the teams with the most conversations, mentions and overall buzz… Take a look at this chart, does this reflect accurate data? Who are you rooting for? Don’t forget to tag yourself for your team!   About Ty DowningTy Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on… Ty Downing….and Google+.Mail | Web | Twitter | Facebook | LinkedIn | Google+ | More Posts (43)

About Ty Downing

Ty Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on... Ty Downing….and Google+.

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Tags: NBA, NBA playoffs 2012, Radian6
22 May 2012
2 Comments
2,825 Views
Social Media Analytics
Social Media Research
tydowning

It’s Official…We Are Google Analytics Certified!

We are extremely happy to announce that SayItSocial and our sister company Perspective Internet Marketing are now Google Analytics Certified. We have had past employees study and take this rigorous test, and have failed miserably, but we are glad to see our very own Heather Hurley (Account Executive) not only pass the test, but pass with an astonishing 94%! This means she missed only about 1-2 questions out of 70… What Does A Google Analytics Certification Mean? It means we have studied an online course put out by Google. We know “better” how to study & interpret reports to help serve our clients. We know what should be reported on. How to use advanced features of GA to help with conversions. Use intelligent features to track social media ROI. It means we passed an extremely difficult 70 question test. And much more… Congratulations Heather! Everyone please hit her up on Facebook to give her a virtual high five! Take a look at the certificate below… About Ty DowningTy Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on… Ty Downing….and Google+.Mail | Web | Twitter | Facebook | LinkedIn | Google+ |

About Ty Downing

Ty Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on... Ty Downing….and Google+.

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Tags: google analytics, heather hurley, social media analytics
1 March 2011
1 Comment
2,085 Views
Social Media Analytics
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Recent Posts


Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

Tiffany Odem-Rodriquez - February 4, 2019

social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

Meg Ahrenberg - January 29, 2019

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How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

Meg Ahrenberg - December 11, 2018

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Tiffany Odem-Rodriquez - December 3, 2018

How to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions

Tiffany Odem-Rodriquez - November 20, 2018

Google Plus

Google to Restructure Security Efforts after Google Plus Shuts Down

Meg Ahrenberg - October 16, 2018

google update medic

What Google’s latest search engine algorithm update means for the future of marketing

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Google Rebrands AdWords

5 Things Marketers Should Know about Google’s AdWords Rebrand

Tiffany Odem-Rodriquez - August 1, 2018

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Meg Ahrenberg - May 9, 2018

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Meg Ahrenberg - March 22, 2018

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