Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
There are 2.27 billion people online which is a number that has only doubled in the past five years (scratchmm.com). This means 2.27 billion people have access to any information your brand posts, or information others post about your brand. Using social media is a fast, easy means of widespread communication, but is your brand being portrayed in the way it’s intended to? Social media audits are vital for the success of your brand’s means of effective communication when using popular sites such as Facebook, Twitter, YouTube, Pinterest and Google+. Regarding social business, two key elements must be under constant evaluation: internal and external communication. Internal meaning what types of social media are already being used and in which ways? What is your brand already doing for digital marketing? What type of brand management strategies are already in place? Then externally meaning, what are others saying about your brand? How is social media being used to voice opinions about you? It is with these two basic segments that a social media audit may begin. In the same way a brand would observe, reflect and analyze target goals, budgets and employee performance, a brand must do the same for social media.
We thought we would have a little fun with the NBA Playoffs, and run a Radian6 report on the teams with the most conversations, mentions and overall buzz… Take a look at this chart, does this reflect accurate data? Who are you rooting for? Don’t forget to tag yourself for your team! About Ty DowningTy Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on… Ty Downing….and Google+.Mail | Web | Twitter | Facebook | LinkedIn | Google+ | More Posts (43)
We are extremely happy to announce that SayItSocial and our sister company Perspective Internet Marketing are now Google Analytics Certified. We have had past employees study and take this rigorous test, and have failed miserably, but we are glad to see our very own Heather Hurley (Account Executive) not only pass the test, but pass with an astonishing 94%! This means she missed only about 1-2 questions out of 70… What Does A Google Analytics Certification Mean? It means we have studied an online course put out by Google. We know “better” how to study & interpret reports to help serve our clients. We know what should be reported on. How to use advanced features of GA to help with conversions. Use intelligent features to track social media ROI. It means we passed an extremely difficult 70 question test. And much more… Congratulations Heather! Everyone please hit her up on Facebook to give her a virtual high five! Take a look at the certificate below… About Ty DowningTy Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on… Ty Downing….and Google+.Mail | Web | Twitter | Facebook | LinkedIn | Google+ |
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.