Category Archives: social business

Influencer Marketing – Part 1

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.

About Ian Western

Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat. LinkedIn

20 January 2015

No Comments

5,262 Views

Content marketing
Digital Marketing
Instagram
social business
Uncategorized

Content Marketing: 5 Stats you Need to Know, and a Word of Caution

Despite its popularity and the expectation that more budget dollars will flow into it, half of companies surveyed in Ad Age’s recent study, don’t have a documented content-marketing strategy. Is your business one of the 49%?

About Mandy Curtin

With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+

Tags: Content Marketing, content strategy, Corporate Social Media, mandy curtin, marketing, Marketing automation, social media marketing, Wilmington

22 July 2014

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4,537 Views

Content marketing
Digital Agency
social business
Social Media
Social Media Marketing

Brand Advocacy’s Effect On The Bottom-Line

According to Social Bakers, questions asked on brand pages increased by 85% in 2013, but is this increase in social media engagement leading to an increase on the bottom line? According to the Ehrenberg Bass Institute..

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

Tags: Ehrenberg Bass Institute for Marketing Science, IPA, Journal of Advertising Research, Leon McLean, sayitsocial, Social@Ogilvy

25 April 2014

1 Comment

3,875 Views

Corporate Social Media
Facebook
social business
Social Media Research

2014 Trend: Digital PR

PR has changed dramatically alongside the advancements in digital trends over the past decade – no longer is public relations about spitting out a plethora of press releases as it was 10 years ago, digital PR is now the art of combining traditional PR with converged content marketing, social media and search.

About Leon McLean

Tags: Digital, Digital PR, Leon McLean, PR, sayitsocial, Slideshare, SnapChat, Vine

20 March 2014

No Comments

3,026 Views

Content marketing
social business
Social Media Consulting

The Demise of Earned Media on Facebook

“Organic reach of the content brands publish on Facebook is destined to hit zero. It is only a matter of time” argues Social@Ogilvy’s Marshall Manson. Since Facebook’s change to its algorithm in 2012, diminishing brands’ organic reach to 16%, the Ogilvy study argues it has further diminished

About Leon McLean

Tags: Altimeter Group, facebook, Facebook Algorithm, Leon McLean, Marshall Manson, sayitsocial

7 March 2014

2 Comments

4,125 Views

Big Data
Case Studies
Corporate Social Media
Facebook
social business

Facebook’s Latest Acquisition is WhatsApp!

In the wake of its unsuccessful $3 Billion takeover attempt of the ephemeral photo messaging app, Snapchat, Facebook has dished out a considerable amount of both cash and stock to successfully buy the cross-platform

About Leon McLean

Tags: Facebook Acquires WhatsApp, Leon McLean, sayitsocial, WhatsApp

20 February 2014

No Comments

3,836 Views

Facebook
Instagram
Snapchat
social business
Social Media

Why Content Is Still King

When Bill Gates published his article Content Is King in 1996, his words foreshadowed, to an uncanny extent, what to expect even 18 years down the road in 2014. There is an overwhelming surplus of content on the internet, so much so that the supply of which

About Leon McLean

Tags: Bill Gates, Content is King, Content Marketing, Gary Vaynerchuk, Leon McLean, sayitsocial, Sweetgreen

19 February 2014

No Comments

4,030 Views

Content marketing
SEO
social business
Social Search

Converged Media: The Key To Content Marketing

According to a study conducted by Altimeter Group’s Jeremiah Owyang & Rebecca Lieb, the average person is exposed to some 3000 marketing messages per day originating from traditional media, social media, advertising or