Big Data Archives -

The Demise of Earned Media on Facebook

“Organic reach of the content brands publish on Facebook is destined to hit zero. It is only a matter of time” argues Social@Ogilvy’s Marshall Manson. Since Facebook’s change to its algorithm in 2012, diminishing brands’ organic reach to 16%, the Ogilvy study argues it has further diminished

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

Tags: Altimeter Group, facebook, Facebook Algorithm, Leon McLean, Marshall Manson, sayitsocial

7 March 2014

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Breaking Down Big Data & Why You Should Care

A social business trend which professionals have undoubtedly come across is that of the exponential growth of the availability of data. Deemed “Big Data”, it comes in several forms both structured, numerical data in line of business