On Tuesday, April 18th Facebook began its annual developer conference F8. Facebook’s CEO Mark Zuckerburg and his executive team made a lot of announcements unveiling new products and software aimed at exciting the developer community. Facebook’s CEO revealed its 10-year road map, showing us the long term goals and visions of the company. Facebook is not entirely a social media company anymore: Zuckerburg plans to extend its company’s vision beyond its notorious social media platform to one that aims to lead the movement of augmented reality and artificial intelligence. Facebook Launches It’s Open Sourced Augmented Reality Platform The first day of the conference focused heavily on its new augmented reality (AR) technology. Many people are criticizing Facebook for mimicking Snapchat’s similar photo editing features like filters, text editor, and stickers but Zuckerburg wanted people to be familiar with the layout and look of the software in order to roll out the future technology. He wants to shift Facebook’s users from mostly sharing text and stories to photo and video by “making the camera the first mainstream augmented reality platform” and implementing filters was the first step into slowly integrating the augmented reality platform into Facebook. Facebook released the beta version
TWO TYPES OF CONTENT There’s content for audience interaction and brand awareness, and there’s content for B2B marketing. These two will ultimately present themselves very differently. For the sake of brevity we will be focusing on content aimed at general audience. CREATING CONTENT FOR YOUR AUDIENCE The content that you produce you be repeatable in a serial fashion to help you build a fanbase Content needs to give something to the viewer. People consuming your content should feel that it represents them. Your company will often be secondary Will people share your content? Why? What will they write about it if they do? WHAT DOES THIS CONTENT LOOK LIKE? Your content should.. Evoke emotional response Be useful and practical Be upbeat Help those who share it build their relationships Carry issues that are relevant to your audience Define people who share it UTILIZE VIDEO Video helps almost every aspect of social engagement Well produced videos in the 80 second range with an attention grabber in the first 3 seconds care optimal HOW TO GET PEOPLE TO CLICK THROUGH YOUR CONTENT Okay, great you’re putting out excellent content, now how do you get people to interact with it? Don’t overdo the
Your digital world is about to get a lot more emotional…. if that’s even possible. After more than a year of testing, Facebook has officially launched Facebook Reactions. In an effort to allow its users more flexibility to express how things on their newsfeed make them feel, the company has expanded its traditional ‘like’ button to a more diverse set of buttons that allow one to express emotions such as love, humor, or anger. In order to add a reaction to a post, simply hold down the like button on your phone or hover the button on your desktop. Sigh. In a news release issued by the company, they claim to have been conducting focus groups and surveys to determine which emotions or reactions people are likely to use the most. The social network has also conducted content analyses to discover how users are already expressing emotions verbally in order to create the new reaction choices: Like, Love, Haha, Wow, Sad or Angry. In an interview conducted by CNN Money, Facebook product manager, Sammi Krug stated that they have received positive feedback and “the Love reaction has been the most popular.” The one reaction missing from this newly released set of
Amanda is a senior at the University of North Carolina Wilmington where she is pursuing a BA in Communication Studies and a minor in Psychology. When she’s not killing it as an intern, she can be found running around campus or curled up in bed binge watching Grey’s Anatomy or reading Harry Potter.
Congratulations on creating a Facebook Page for your business! You’re excited and want to jump on the Facebook bandwagon with your business venture…but how can you do so effectively? Here are 4 quick tips for optimizing your new business page. Make sure that you choose an accurate category: Local business or place Company, organization, or institution Brand or product Artist, band, or public figure Entertainment Cause or community After this step, make sure to provide your visitor’s with complete information by filling out as much information about your business as possible. They will need to know where you are located, what your hours are, and anything else that provides value. Pay special attention to the “About Us” section and let people know who you are and what makes you stand out. Don’t forget to also include targeted keywords for your bio! It is important that the language in your about me section mirrors the language and keywords that you use on your website. Pick a relevant page name and customize your vanity URL Pick a page name that aligns with your business, and whenever you can, match it to your brand or website name – this is important for search engine
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
How Facebook’s Algorithm change will impact your Business page and how to post correctly so Facebook’s new Algorithm doesn’t negatively impact your business more than it should.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Facebook is a huge part of most business digital marketing strategies. What should or shouldn’t you do as a business on Facebook? From posting too often to over-selling, some actions will repel your customers.
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
According to Social Bakers, questions asked on brand pages increased by 85% in 2013, but is this increase in social media engagement leading to an increase on the bottom line? According to the Ehrenberg Bass Institute..
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
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By 2011, nearly 100 percent of all US colleges and universities had a social media presence. Social media gave them a chance to show upcoming freshman what their communities
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
A prevailing trend as of late surrounds the demise of organic reach for brands on Facebook. The research team here at SayItSocial analyzed the analytics one particular client of ours who boasts Facebook fans just shy of 1 Million.
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
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“Organic reach of the content brands publish on Facebook is destined to hit zero. It is only a matter of time” argues Social@Ogilvy’s Marshall Manson. Since Facebook’s change to its algorithm in 2012, diminishing brands’ organic reach to 16%, the Ogilvy study argues it has further diminished
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
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SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
