Blog

Like What You Are Reading? Subscribe To Read More

Like What You Are Reading? Subscribe To Read More

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

colby

Ok, Google. What is Structure Data & Why is it Important for 2018?

Voice search is radically changing the way we search for information and is undeniably growing at a rapid pace. Unlike traditional web-based search where many results are displayed as a list –  voice search is all about the one best answer.  This answer is often the same information displayed in the form of rich snippets (images, knowledge graphs, charts + tables, etc) within the SERP mobile and desktop. A website that implements structured data or Schema markup has a better chance of appearing in these rich snippets (aka Rank #0) because search engines can better understand, categorize and structure important information about your website and deliver it to users. Structuring Data Using Schema Microdata Markup Schema Markup is a vocabulary used by search engines to define the hierarchy and categorize the data on your webpage. It is a basically a set of tags added to the HTML that describes the important facts (or microdata) about your business, article or recipe that you want search engines to pay attention to. For example, a local chef Vivian Howard recently opened a new pizza shop downtown and wants to markup the following information on the homepage. About: Benny’s Big Time Pizzeria Big, Fun, Tasty,

12 Feb
0
2115
kate

2 Steps To Social Synergy

Making your social media cohesive to your social setting. How do you get seamless branding through your social media platforms and your actual social setting? Whether your social setting be a shopping center, amusement park, or concert, how do you do it? Well, synergy. Creating synergy through both social media and social settings will create consistency for your brand. A simple definition of Synergy is the interaction or cooperation of two or more organizations, substances, or other agents. Which is what you want your social media and venue to do. You want them to work together to increase brand awareness and sell your product or service. But I like to think of word synergy in a naive manner. If you want to compose synergy then your social environment and social media should have, get this, similar energy = synergy. Your social media should reflect the feel, atmosphere, and personality of the environment your customer would be walking in to. It creates a wholesome branding. Here are two ways to implement synergy. In a recent Sprout Social session, Museum of Ice Cream’s head of content and social, Madison Utendahl, spoke about how creating content online should inspire action offline. Right off

7 Feb
0
979
colby

Facebook is Becoming More “Meaningful”, And So Should You!

Must-Do’s After Jan. 11, 2018 Facebook Announcement  After the recent attention from the U.S. Government, FB announced a monumental shift in the way advertisers and publishers will be able to use the platform to interact with users and achieve business objectives from now on. The 2018 Feed Update will essentially put greater emphasis on “meaningful reactions between people” (ie you will see less content and posts from business, brands and media publishers.) Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that companies will have to work harder to gain their customers’ attention. So, how do you continue reaching customers on Facebook? While the exact impact of the change is unclear, we know that, quote, “meaningful reactions” are important. If you can’t say that about your Facebook followers currently, then here are a few things to help you tread these scary waters. Comments are key but don’t ask for them. Nobody likes an “engagement-baiter” according to Facebook so don’t use terms like: “COMMENT”, “SHARE”, and “TAG” in your post content. Do not post if it is not meaningful – cut the crap and only spend time on posting highly relevant content. (Also, do

26 Jan
0
1265
meg2016

VR Is Changing Destination Marketing

No Longer Book Blindly The VR wave is here in many forms and it’s not just for the tech-savvy.  In fact, consumer interest in VR is at an all time high, sitting at 74 percent. VR is officially a marketing tool now and technology continues to provide us with a vast array of applications and online tools so businesses can continue to boost their marketing presence. Crackle just announced their most recent VR aspirations which include brand advertisement, 360-degree video commercials, and even a virtual theater. VR has changed the way we view images, video, and interactive gaming, and now we will be able to experience VR while doing an activity most of us do daily, watching television, with the introduction of VR commercials. The marketing experience is in the hands of the user – they choose what they see and how they see it. Storytelling is no longer frame-by-frame – VR can transport the user to a different place all while keeping them engaged in the experience. Online distributors like Crackle will be one of the first places consumers can experience VR marketing but its uses expand beyond commercials. Entering into the VR world is SISDigital’s newest product, SkyNav,

22 May
0
2271
colby

Marketers Need to Brace for the Future of VR

This week was a big week for WebVR nerds like Ty Downing. Google rolled out some major updates to Daydream and presented a new standalone VR headset with positional tracking that will make VR content look and feel really, really real at this year’s Google I/O conference. Updates to Daydream First, Google announced Wednesday that Daydream will soon be able to cast VR sessions directly to your TV so you can share the experience with everyone in the room. Wearing a VR headset around friends was awkward before so we’re glad it’s becoming more of a social activity. via GIPHY No friends? No worries. Daydream will also allow you to capture screenshots of your VR world to share on social so everyone will be jealous of you. A new dashboard will even allow you to text and access normal Android functions without ever having to leave the VR experience. New Standalone VR Headset w/ AR In other news, HTC and Lenova are working with Google to build a new standalone VR headset that will use inside-out positional tracking to track your precise movements in space — without any external sensors to install. AND, it gets smarter as you wear it.

19 May
0
1783
tydowning

VR and #WebVR Is Finally Making An Impact For Marketing

Whether you like it or not, Virtual Reality is finally beginning to find it’s place in a bonafide marketing role. In fact, take a look at the “VR Industry Interest” percentages below (Infographic from Marketo). No longer is this a gaming industry and focal point there. Note in particular Travel and Tourism, adventures, 74% consumer interest. Smart marketers and industries will need to act sooner than later to create strategies and implementation tactics for VR, and WebVR applications. WebVR Is Here – Introducing SkyNav! SISDigital is excited to finally have a solution for the VR world, but more importantly, an easy conduit for industries to leverage VR, let me introduce you to SkyNav™.  SkyNav is a web-based immersive product (WebVR) that allows no barrier to entry for consumers, an easy way to experience lets say a large scale community, city or especially the tourism industries such as Convention and Visitor Bureaus (CVB’s).  Our WebVR product on the fly turns into a Virtual Reality experience on most smartphones by simply turning it to landscape mode, and slipping your device into Google Cardboard, similar cardboard or Samsung GearVR. If you’d like to see SkyNav™ in action, take a flight now!  To learn more about

10 Feb
0
3410
mojo

Digital Marketing for 2016 – Review

As we draw closer to 2017, we as professionals can’t help but associate the holiday season with a time for reflection upon the past year that has passed us by, and utilize the time as a chance to revamp and recharge for a more successful next. Another trip around the sun- filled with lofty business goals, aspirations, achievements, new clients, successes, roadblocks, and fails. As a business, it is extremely important to audit each aspect of your company based on what you had set out to accomplish at the first of the year- what did you do well? What didn’t you? What can improve? What do you want to accomplish? The same goes for your businesses digital presence. As many of you all know, SISDigital creates a yearly handbook that helps businesses predict and plan for the upcoming new year from a digital marketing standpoint. Being industry leaders, we find it extremely rewarding and beneficial to spread the wealth of knowledge that we as an agency are proud to have regarding our services. Being the time of year for reflection, we wanted to take a step back and review what our predictions for 2016 were and how they compared to

21 Dec
0
3453
mojo

SISDigital Introduces New WebVR Content

We’ve been hearing about the VR and WebVR craze for what seems like all of 2016, especially after Facebook’s Oculus VR Conference in October, which hosted the introduction of code name Carmel, Facebook’s WebVR program and plan. In fact, WordPress announced today, they will now support 360° video in VR within the platform! However, for the most part, VR has continued to be thought of as being a thing of the future. A cool way to pass your time away playing around in. Not a profitable move for businesses. Just a wow factor. Until now. Here at SISDigital, we are excited to announce the release of our newest marketing and advertising WebVR product (with VR capability), SkyNav™.  This innovative and immersive experience-based WebVR product is guaranteed to transform marketing for every industry that utilizes a website to assist with their business goals, or any business that wishes to provide visitors with cutting-edge web and Virtual Reality (VR) experiences without the need of a mobile app to do so. SkyNav™ is a web-based, immersive Virtual Reality (VR) experience that is being hailed as a “next-generation tool” for website development, and a game changer for industries that utilize proximity, location, physical tours, and other

15 Dec
0
3604
Kristin

Google’s AI Domination?

Yesterday, Google introduced their first branded smartphone, a virtual-reality headset, a voice-activated home assistant, a Wi-Fi router and an updated version of Chromecast. Their mission? To insert AI software into all your devices and dominate your digital world.

5 Oct
0
4971
Rio Olympics Google
Kristin

Can’t Be at The Olympics in Rio? Here’s The Next Best Thing!

Next week, the torch will be lit in Rio de Janeiro, Brazil, for the 2016 olympics! Today, Google announced that they’re utilizing all of their tools/products to bring all the moments you don’t want to miss right to your finger tips! Among them: Discover the event schedule, medal counts, and athlete information in Search Get results and view TV schedules in 30+ countries Watch official broadcasters’ event highlights on YouTube in 60+ countries Explore Rio and venues in Google Maps Keep up to date with the latest search Trends from around the world From live streaming to street views in Google Maps, Google will immerse you in all things ‘Olympic’! Our favorite feature? Google says, “If you search on the Google app on Android and iOS, you’ll also see an option to get automatic updates on top event and medal wins, so you’ll never miss a beat.” Genius.   Like What You Are Reading? Subscribe To Read MoreJoin our mailing list to receive the latest news and updates from our team. SUBSCRIBE! You have Successfully Subscribed!

1 Aug
0
3733

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!