Category Archives: Google Ads

Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

In typical Google fashion, the ad platform with the most market share is continuing to innovate. Last year was full of user-first innovation and experimentation by Google (i.e, the huge Google Adwords’ rebrand). The company introduced its new TV Screen Device Type, which connects to streaming devices, like Roku, Apple TV, Chromecast and Smart TVs, to do this you edit device bid adjustments for ad groups and campaigns. According to Google, users watch over 180 million hours of YouTube videos on TV screen every day. In Google’s announcement, it cited research that stated consumers typically respond more positively to ads on TV, which generate a 47% higher ad recall and 35% higher purchasing intent. TV streaming ads aren’t exclusive to Google; AT&T and Hulu have had these ads for a while, and both companies are continuously innovating the streaming ad landscape. AT&T and Hulu both plan to launch “pause ads” this year. These ads will run when users pause TV shows and movies on the platforms. Hulu also offers advertisers creative ad options, like interactive campaigns that promote user engagement by allowing them to take action (like purchasing event tickets) or select which ads they would most like to see.

About Tiffany Odem-Rodriquez

ABOUT TIFFANY ODOM-RODRIQUEZ Ole Miss graduate and friend of all dogs. Tiffany is an avid marketing blogger and part-time yogi. When she's not blogging about marketing or on her yoga mat, you can probably find her at the dog park, a local wine bar or somewhere outside on a patio living her best life in Wilmington.

Tags: Connected TV Ads, Hulu

4 February 2019

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3,891 Views

Google Ads

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

It’s the year 2019 and marketers are sitting back wondering, “what will happen next?!” With algorithm changes, rebrands, layout tests, the attention span of GenZ, and so much more, we wanted to give our best predictions of the marketing trends and strategies for 2019. Insert SISDigital’s 2019 Digital Marketing Playbook! Our team put together a free digital book of the latest marketing trends and strategies to help you navigate through the digital jungle and start the new year off right! Below are some of the topics that we cover based on research and areas of expertise. Each section includes a blurb on how this strategy or trend might affect GenZ. Having this specific insight will benefit marketers working hard to grab the attention of generation “entertain me!” CONVERSATIONAL MARKETING: Content Marketing in 2019 NEW SOCIAL MEDIA STRATEGIES: Leveraging Social Media in 2019 MODERN ADVERTISING: Where to Put Ad Dollars in 2019 ARTIFICIAL INTELLIGENCE + MIXED REALITY IN 2019 BRANDING + PUBLIC RELATIONS: The Importance of Influencer Marketing in 2019 BREAKING THROUGH THE CLUTTER & NOISE: How to be Organized in 2019 Download your free copy today, and tag us on your social channels letting us know how you’re going to

About Meg Ahrenberg

Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!

Tags: Advertising, Content Marketing, Digital Marketing, influencer marketing, marketing, Virtual Reality

29 January 2019

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3,471 Views

Content marketing
Digital Marketing
Facebook Strategy
Google Ads
Influencer Marketing

How to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions

Just in time for the Holiday Shopping Season, Google Ads has launched limited time ad extensions for Black Friday and Cyber Monday. From now until December 15, 2018, advertisers will be able to share Black Friday and Cyber Monday promotions with Google searchers. The ad extensions are triggered by “Black Friday” or “Cyber Monday” related searches. Pro tip: Use with a location extension to bring customers right to your Black Friday deals. How to Set Up Black Friday and Cyber Monday Extensions To use this limited time feature, go to the Google Ads Dashboard and create a promotion extension. Once you are there, select the occasion. Boom! You have a Black Friday and/or Cyber Monday ad extension that will show up directly on your ad upon a relevant Google Search. Lastly, brace yourself for all of the customers you will get from utilizing this limited time feature on Google Ads. About Tiffany Odem-RodriquezABOUT TIFFANY ODOM-RODRIQUEZ Ole Miss graduate and friend of all dogs. Tiffany is an avid marketing blogger and part-time yogi. When she’s not blogging about marketing or on her yoga mat, you can probably find her at the dog park, a local