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Facebook Strategy

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Category Archives: Facebook Strategy

meg2016
social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

It’s the year 2019 and marketers are sitting back wondering, “what will happen next?!” With algorithm changes, rebrands, layout tests, the attention span of GenZ, and so much more, we wanted to give our best predictions of the marketing trends and strategies for 2019. Insert SISDigital’s 2019 Digital Marketing Playbook! Our team put together a free digital book of the latest marketing trends and strategies to help you navigate through the digital jungle and start the new year off right! Below are some of the topics that we cover based on research and areas of expertise. Each section includes a blurb on how this strategy or trend might affect GenZ. Having this specific insight will benefit marketers working hard to grab the attention of generation “entertain me!”   CONVERSATIONAL MARKETING: Content Marketing in 2019 NEW SOCIAL MEDIA STRATEGIES: Leveraging Social Media in 2019 MODERN ADVERTISING: Where to Put Ad Dollars in 2019 ARTIFICIAL INTELLIGENCE + MIXED REALITY IN 2019 BRANDING + PUBLIC RELATIONS: The Importance of Influencer Marketing in 2019 BREAKING THROUGH THE CLUTTER & NOISE: How to be Organized in 2019   Download your free copy today, and tag us on your social channels letting us know how you’re going to

About Meg Ahrenberg

Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!

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Tags: Advertising, Content Marketing, Digital Marketing, influencer marketing, marketing, Virtual Reality
29 January 2019
No Comments
5,445 Views
Content marketing
Digital Marketing
Facebook Strategy
Google Ads
Influencer Marketing
colby

Facebook is Becoming More “Meaningful”, And So Should You!

Must-Do’s After Jan. 11, 2018 Facebook Announcement  After the recent attention from the U.S. Government, FB announced a monumental shift in the way advertisers and publishers will be able to use the platform to interact with users and achieve business objectives from now on. The 2018 Feed Update will essentially put greater emphasis on “meaningful reactions between people” (ie you will see less content and posts from business, brands and media publishers.) Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that companies will have to work harder to gain their customers’ attention. So, how do you continue reaching customers on Facebook? While the exact impact of the change is unclear, we know that, quote, “meaningful reactions” are important. If you can’t say that about your Facebook followers currently, then here are a few things to help you tread these scary waters. Comments are key but don’t ask for them. Nobody likes an “engagement-baiter” according to Facebook so don’t use terms like: “COMMENT”, “SHARE”, and “TAG” in your post content. Do not post if it is not meaningful – cut the crap and only spend time on posting highly relevant content. (Also, do

About Colby Raker

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Tags: Facebook News Feed Update
26 January 2018
No Comments
3,324 Views
Facebook
Facebook Advertising
Facebook Strategy
ianwestern

The Power of Facebook Business Manager

Designed to integrate all Facebook Management efforts into 1 tool, Business manager streamlines Facebook management for all types of advertisers & agencies. Learn more about the benefits of using biz manager!

About Ian Western

Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat. LinkedIn

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Tags: Business Manager, facebook, Facebook Business, Social Media Management
12 May 2015
No Comments
4,742 Views
Analytics
Corporate Social Media
Facebook Advertising
Facebook Strategy
mojo

Your Page and Facebook’s Algorithm Change

How Facebook’s Algorithm change will impact your Business page and how to post correctly so Facebook’s new Algorithm doesn’t negatively impact your business more than it should.

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

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Tags: Business Pages, Content, Content Marketing, facebook, Facebook Algorithm, Pages
7 May 2015
No Comments
4,094 Views
Facebook
Facebook Strategy
mojo

5 Reasons Why Facebook Tabs Are Still Useful

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015.

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

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Tags: facebook, marketing, ShortStack, ShortStack Apps, social media, social media marketing, Social network
2 March 2015
No Comments
4,645 Views
Facebook Strategy
Social Media
kristin

Track Social ROI With Facebook Conversion Tracking Pixels

Every company wants to know, what’s the ROI of social? “Show me the numbers” is heard around the conference table on a daily basis. One way to get these numbers is by utilizing Facebook’s conversion tracking pixels for your Facebook ads as part of your overall digital marketing strategy.

Let’s start with what conversion tracking is, per Facebook:

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: facebook, facebook marketing, Kristin Lubben, social media, social media marketing
31 July 2014
No Comments
3,465 Views
Facebook Advertising
Facebook Fan Pages
Facebook Strategy
Social Media
Social Media Marketing
kristin
Facebook Marketing

Do This, Not That! Facebook Edition.

Facebook is a huge part of most business digital marketing strategies. What should or shouldn’t you do as a business on Facebook? From posting too often to over-selling, some actions will repel your customers.

Learn how to compel them instead!

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: facebook, facebook fan pages, facebook marketing, Kristin Lubben, social media, social media marketing
25 July 2014
No Comments
3,768 Views
Facebook
Facebook Advertising
Facebook Strategy
Social Media
leon

How Facebook is Revolutionizing Online Advertising Through News Feed Retargeting

There are 15 million businesses, companies and organizations now on Facebook, according to Dan Levy, Director of Small Business and Advertising of the social behemoth.

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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Tags: Facebook Ad Exchange, facebook marketing, Facebook Retarget
3 July 2013
No Comments
3,554 Views
Facebook Advertising
Facebook Strategy
Retargeting
gillian

Bye Bye Sponsored Stories!

I’m always interested in the conniving ways that brands get you to “Like” their page on Facebook. Like us and win! Like us for free ice cream! It seems like marketers are willing to give away just about anything to watch that Like count climb.

About Gillian Singletary

Gillian is a Copywriter and Social Media Professional based out of Los Angeles.

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Tags: facebook, facebook advertising, social media marketing, sponsored stories
26 June 2013
1 Comment
3,812 Views
Facebook
Facebook Advertising
Facebook Strategy
michelle

4 Expectations of Facebook Graph Search

Unless you have a favorite go-to tech source, you’ve likely Googled your way through Facebook’s announcement on Graph Search. Love it or hate it, the idea is being called a natural step. And though some people will say it’s going after Google, the new feature works differently than Google. Facebook’s Graph Search is, in simple terms, a social search engine. Facebook is essentially running data it already maintains on its network – sort of like a prettier version of any given Microsoft Access database. It’s robust and it’s personal. Most of us will have to sign up on the waitlist for the rollout, but here are a few expectations social media writers are talking about: 1. The Graph Search is basically made for you. Facebook users – whether they realize it or not – have helped the social media site build a database of their likes and dislikes. Graph Search will be the most robust database of its kind on any social network. There are roughly a billion users and a trillion connections on Facebook. Unlike Google’s web search, Graph Search will use data already collected to give you the ability to search information from your friends. Graph Search is

About Michelle Li

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Tags: CNET, Forbes, Google, Graph Search, Michelle Li, Michelle Li TV, sayitsocial
16 January 2013
No Comments
2,988 Views
Facebook
Facebook Fan Pages
Facebook Strategy
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Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!
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Recent Posts


Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

Tiffany Odem-Rodriquez - February 4, 2019

social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

Meg Ahrenberg - January 29, 2019

instagram stories close friends

How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

Meg Ahrenberg - December 11, 2018

marketing trends 2019

3 ways to get better engagement and marketing ROI in 2019

Tiffany Odem-Rodriquez - December 3, 2018

How to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions

Tiffany Odem-Rodriquez - November 20, 2018

Google Plus

Google to Restructure Security Efforts after Google Plus Shuts Down

Meg Ahrenberg - October 16, 2018

google update medic

What Google’s latest search engine algorithm update means for the future of marketing

Tiffany Odem-Rodriquez - August 13, 2018

Google Rebrands AdWords

5 Things Marketers Should Know about Google’s AdWords Rebrand

Tiffany Odem-Rodriquez - August 1, 2018

Top 8 from Facebook F8 2018

The Top 8 From Facebook F8 2018

Meg Ahrenberg - May 9, 2018

Facebook Targeting Changes after 2018 scandal

What Facebook Advertisers need to know after 2018 Data Scandal

Colby Raker - April 16, 2018

SISDigital Moves To The Cargo District Due To Expansion

Meg Ahrenberg - March 27, 2018

5 apps you need as a social media manager

Meg Ahrenberg - March 22, 2018

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