Category Archives: Influencer Marketing

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

It’s the year 2019 and marketers are sitting back wondering, “what will happen next?!” With algorithm changes, rebrands, layout tests, the attention span of GenZ, and so much more, we wanted to give our best predictions of the marketing trends and strategies for 2019. Insert SISDigital’s 2019 Digital Marketing Playbook! Our team put together a free digital book of the latest marketing trends and strategies to help you navigate through the digital jungle and start the new year off right! Below are some of the topics that we cover based on research and areas of expertise. Each section includes a blurb on how this strategy or trend might affect GenZ. Having this specific insight will benefit marketers working hard to grab the attention of generation “entertain me!” CONVERSATIONAL MARKETING: Content Marketing in 2019 NEW SOCIAL MEDIA STRATEGIES: Leveraging Social Media in 2019 MODERN ADVERTISING: Where to Put Ad Dollars in 2019 ARTIFICIAL INTELLIGENCE + MIXED REALITY IN 2019 BRANDING + PUBLIC RELATIONS: The Importance of Influencer Marketing in 2019 BREAKING THROUGH THE CLUTTER & NOISE: How to be Organized in 2019 Download your free copy today, and tag us on your social channels letting us know how you’re going to

About Meg Ahrenberg

Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!

Tags: Advertising, Content Marketing, Digital Marketing, influencer marketing, marketing, Virtual Reality

29 January 2019

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1,295 Views

Content marketing
Digital Marketing
Facebook Strategy
Google Ads
Influencer Marketing

How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

This past week, Instagram’s Close Friends feature for Insta stories rolled out. You may have noticed that extra button when posting your latest story, or you may have accidentally clicked it several times thinking it was the “Your Story” button like I did! This new update allows you to give exclusive viewership access to only those on your hand-selected list. Each close friends update appears right in line with the rest of your Instagram story, but only your close friends can see the stories you post specifically for their eyes only. At first glance I ignored it and went about my day, then much like Raven Baxter when she has a vision, my marketing light bulb went off and I started to realize the potential this new feature had for influencers, micro influencers, marketers, social media managers and beyond. To the everyday user, this might just seem like an attempt for a Snapchat crossover or a pointless addition to the platform, but I see this as an opportunity online community influencers and managers can surely take advantage of. via GIPHY Here are three creative ways to use Instagram’s Close Friends Feature Influencer Communities = Instagram’s Close Friends list. Some

About Meg Ahrenberg

Tags: Content Marketing, digital marketing trends, influencer marketing, influencers, Instagram, Meg Ahrenberg, social media influencers, Social Media Management, social media marketing

11 December 2018

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1,533 Views

Content marketing
Influencer Marketing
Influencers
Instagram
Uncategorized

The Importance Of Influencer Marketing In 2015

Influencer Marketing – What it is & Why Your brand Needs it

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.