Category Archives: Content marketing

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

It’s the year 2019 and marketers are sitting back wondering, “what will happen next?!” With algorithm changes, rebrands, layout tests, the attention span of GenZ, and so much more, we wanted to give our best predictions of the marketing trends and strategies for 2019. Insert SISDigital’s 2019 Digital Marketing Playbook! Our team put together a free digital book of the latest marketing trends and strategies to help you navigate through the digital jungle and start the new year off right! Below are some of the topics that we cover based on research and areas of expertise. Each section includes a blurb on how this strategy or trend might affect GenZ. Having this specific insight will benefit marketers working hard to grab the attention of generation “entertain me!” CONVERSATIONAL MARKETING: Content Marketing in 2019 NEW SOCIAL MEDIA STRATEGIES: Leveraging Social Media in 2019 MODERN ADVERTISING: Where to Put Ad Dollars in 2019 ARTIFICIAL INTELLIGENCE + MIXED REALITY IN 2019 BRANDING + PUBLIC RELATIONS: The Importance of Influencer Marketing in 2019 BREAKING THROUGH THE CLUTTER & NOISE: How to be Organized in 2019 Download your free copy today, and tag us on your social channels letting us know how you’re going to

About Meg Ahrenberg

Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!

Tags: Advertising, Content Marketing, Digital Marketing, influencer marketing, marketing, Virtual Reality

29 January 2019

No Comments

5,406 Views

Content marketing
Digital Marketing
Facebook Strategy
Google Ads
Influencer Marketing

How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

This past week, Instagram’s Close Friends feature for Insta stories rolled out. You may have noticed that extra button when posting your latest story, or you may have accidentally clicked it several times thinking it was the “Your Story” button like I did! This new update allows you to give exclusive viewership access to only those on your hand-selected list. Each close friends update appears right in line with the rest of your Instagram story, but only your close friends can see the stories you post specifically for their eyes only. At first glance I ignored it and went about my day, then much like Raven Baxter when she has a vision, my marketing light bulb went off and I started to realize the potential this new feature had for influencers, micro influencers, marketers, social media managers and beyond. To the everyday user, this might just seem like an attempt for a Snapchat crossover or a pointless addition to the platform, but I see this as an opportunity online community influencers and managers can surely take advantage of. via GIPHY Here are three creative ways to use Instagram’s Close Friends Feature Influencer Communities = Instagram’s Close Friends list. Some

About Meg Ahrenberg

Tags: Content Marketing, digital marketing trends, influencer marketing, influencers, Instagram, Meg Ahrenberg, social media influencers, Social Media Management, social media marketing

11 December 2018

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6,047 Views

Content marketing
Influencer Marketing
Influencers
Instagram
Uncategorized

2 Steps To Social Synergy

Making your social media cohesive to your social setting. How do you get seamless branding through your social media platforms and your actual social setting? Whether your social setting be a shopping center, amusement park, or concert, how do you do it? Well, synergy. Creating synergy through both social media and social settings will create consistency for your brand. A simple definition of Synergy is the interaction or cooperation of two or more organizations, substances, or other agents. Which is what you want your social media and venue to do. You want them to work together to increase brand awareness and sell your product or service. But I like to think of word synergy in a naive manner. If you want to compose synergy then your social environment and social media should have, get this, similar energy = synergy. Your social media should reflect the feel, atmosphere, and personality of the environment your customer would be walking in to. It creates a wholesome branding. Here are two ways to implement synergy. In a recent Sprout Social session, Museum of Ice Cream’s head of content and social, Madison Utendahl, spoke about how creating content online should inspire action offline. Right off

About Kate Griffith

Tags: Branding, Digital Marketing, Museum of Icecream, social media marketing, social media strategy, Social Synergy, SproutSocial

7 February 2018

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3,789 Views

Content marketing
Digital Marketing
Facebook
Instagram
Marketing
Small Business
Social Advertising
Social Media
Social Media Consulting
Social Media Marketing
Twitter
Uncategorized

DIY SEO Checklist

SEO can seem like an exclusive world to which only techies and professionals are allowed entry. But that couldn’t be further from the truth. Armed with a few simple skills and free online tools you can crushing our own SEO in no time. Here a are few key tips for getting started: Research! Learn what keywords your customers use to describe your business Either through polls on site, face-to-face interactions, or competitor research, make an effort to learn how your customers are describing your product. Then turn around and use that same language on your site. Google has some great toolstools you can use like keyword planner if you have an Adwords account. Target key words that are high traffic, but not ultra competitive! You don’t want to be fighting for the same keywords as huge companies, this will often find you relegated to the graveyards of the third and fourth pages of results. Instead wedge yourself in with slightly less competitive terms and you’ll see a huge increase in your traffic. You can do this by augmenting your keyword list with tools like SEMrush.com. After you’ve expanded your base list of keywords, select those with relatively high traffic and low

About Jonathan Callahan

Tags: browser, DIY, marketing, Search engine optimization, SEO

17 June 2016

No Comments

9,013 Views

Analytics
Content marketing
SEO
Uncategorized

The Importance Of Influencer Marketing In 2015

Influencer Marketing – What it is & Why Your brand Needs it

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

Tags: Content Marketing, Digital Marketing, influencer, influencer marketing, online influencers, SISDigital, social media, social media influencers

18 September 2015

3 Comments

9,008 Views

Content marketing
Digital Marketing
Influencer Marketing

Influencer Marketing – Part 1

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.

About Ian Western

Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat. LinkedIn

Tags: influencer marketing, influencers, klout marketing, online influencers, social media influencers

20 January 2015

No Comments

5,262 Views

Content marketing
Digital Marketing
Instagram
social business
Uncategorized

Marketing Automation: Is Your Business Ready?

So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. Ad Age’s “Fact Pack” revealed that many businesses are spending a significant amount of their marketing dollars on marketing automation (see chart)- no doubt a direct response to increased pressure to connect content marketing efforts with ROI.

About Ian Western

Tags: Digital Marketing, facebook, Ian Western, Marketing automation, social media marketing, social media strategy

9 September 2014

No Comments

4,552 Views

Content marketing
Digital Marketing

Why Pharma Should Rethink How To Use Social Media

The impact of patients and practitioners going online to research, communicate and make healthcare decisions has transformed the entire healthcare communications paradigm. For the pharmaceutical industry, this shift has been met with trepidation of how to effectively embrace the opportunity of leveraging social media for business goals.

About Emily Trayers

Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.