This past week, Instagram’s Close Friends feature for Insta stories rolled out. You may have noticed that extra button when posting your latest story, or you may have accidentally clicked it several times thinking it was the “Your Story” button like I did! This new update allows you to give exclusive viewership access to only those on your hand-selected list. Each close friends update appears right in line with the rest of your Instagram story, but only your close friends can see the stories you post specifically for their eyes only. At first glance I ignored it and went about my day, then much like Raven Baxter when she has a vision, my marketing light bulb went off and I started to realize the potential this new feature had for influencers, micro influencers, marketers, social media managers and beyond. To the everyday user, this might just seem like an attempt for a Snapchat crossover or a pointless addition to the platform, but I see this as an opportunity online community influencers and managers can surely take advantage of. via GIPHY Here are three creative ways to use Instagram’s Close Friends Feature Influencer Communities = Instagram’s Close Friends list. Some
Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.