Making your social media cohesive to your social setting. How do you get seamless branding through your social media platforms and your actual social setting? Whether your social setting be a shopping center, amusement park, or concert, how do you do it? Well, synergy. Creating synergy through both social media and social settings will create consistency for your brand. A simple definition of Synergy is the interaction or cooperation of two or more organizations, substances, or other agents. Which is what you want your social media and venue to do. You want them to work together to increase brand awareness and sell your product or service. But I like to think of word synergy in a naive manner. If you want to compose synergy then your social environment and social media should have, get this, similar energy = synergy. Your social media should reflect the feel, atmosphere, and personality of the environment your customer would be walking in to. It creates a wholesome branding. Here are two ways to implement synergy. In a recent Sprout Social session, Museum of Ice Cream’s head of content and social, Madison Utendahl, spoke about how creating content online should inspire action offline. Right off
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing?
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
LinkedIn
Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
LinkedIn
After testing its ad platform between a multitude of advertisers including GE, Burberry and Adidas in 2013, Instagram is finally rolling outs its advertisement capabilities to the plethora of brands on the app – but at what cost?
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
Google +
In the wake of its unsuccessful $3 Billion takeover attempt of the ephemeral photo messaging app, Snapchat, Facebook has dished out a considerable amount of both cash and stock to successfully buy the cross-platform
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
Google +
If ancient Chinese culture referenced its yearly cycles based on a diverse cluster of animals, our post-modern mobile society now has the right to do similar, however using keyboard characters rather than mythical creatures. 2013 saw the ‘Hashtag’ phenomenon
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
Google +
After the announcement of Pinterest and Instagram jumping on the ‘promoted post’ bandwagon, a refreshing air of relief has met the feelings of myself amongst other avid social media users.
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
Google +
Do you have Instagram and want to win a Free iPod Nano? We want to thank our fans for reaching over 400,000 on Facebook so we created an opportunity for one of you to WIN. The rules are simple: 1. Take a picture that represents your Best moment of 2012 (or use an existing photo) and upload to Instagram using the hashtag #SayItSocialBest 2. Upload your photo to our Contest on Facebook: Here 3. As easy as that! Now wait until Monday, December 10, 2012 when you will have the chance to vote for your photo and tell your friends to vote to! For more information on our contest, visit our contest rules here. Good luck to you! About Lauren FormalarieLauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.Mail | Twitter | Facebook | LinkedIn | Google+ | More Posts (34)
Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
