Does your company do business across the globe? Digital business training for global organizations on how to properly use International social platforms is no longer an option, it is a demand. These social networks are critical for communicating and spreading messages to a cross cultural audience. The most recent rising star in global, social business seems to be Sina Weibo out of China, which is China’s version of Twitter. The Chinese social platform has been all the talk lately. Listen to what is being said.. 1. Sina Weibo now has an English language option for its user interface. This is huge. Making the site more accessible to international users is definitely going to help the social network further build on its whopping 400 million users. (According to TechCrunch, in July 2012, Twitter was at 500 million+ but only had about 170 million active users.) Of course following English integration, the hope is that English Advertisements will be the next step. “Sina Weibo currently generates revenue with Chinese adverts from various brands as well as through a Premium option, but throwing English commercials into the mix should help to bring in additional income,” According to Ben Kersey, of the Verge. A Sina Weibo

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

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