Are you new to digital marketing or switching up positions to a social media manager? Well, here is a list of apps you should download for a successful start. Slack – Initially, Slack was listed last, but nothing is more crucial than communication with your team which is why we bumped it to the top spot. Slack allows for easy communication within your agency or department. You can also create sub-categories for anything on slack. Making sure there is fluent communication makes everything run smoother. Google apps – While many of the Google apps play an important role in digital management, for the sake of time I won’t go over every single one of them. The key Google apps we use are Google drive, Google photos, and Google My Business. These assist with organization and headache prevention, and as a social media manager, you’ll appreciate this. Snapseed – …or any photo editing app you feel works best for your market. We use a mix of Snapseed and RhonnaCollage to edit and watermark photos with our clients’ logos. If you’re on the go and can’t get back to the office to edit a photo before publishing it’s always good to double check the
Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!
Marketers spent $10.10 billion on social network advertising in 2015 and they will spend even more in 2016. By 2017, digital advertising budgets are predicted to surpass television budgets. Why? Because it’s the best way to know who your consumers really are AND the best avenue to get your message in front of them in a format that they are accustomed to digesting. If you’re not already considering social advertising for 2016, you should be. Facebook Lead Ads Facebook lead ads were rolled out in mid-2015 as a quick alternative to website click campaigns that direct to lead generation landing pages. Instead of directing users to an external site to fill out a form, Facebook has offered a way to capture leads within its platform. Since Facebook already has all of your contact info, the fields of the form can be pre-populated with your info, taking not one, but two steps out of the standard lead gen process. 2016 brought two new features to this recently developed ad model – it’s now available in carousel format and offers an option to add a context card with a brief summary of what the user would be opting-in for. We expect to
Shirene traded in yellow cabs and city strolls for sweet tea and the salty sea breeze. As a tech-savvy self educator and marketing enthusiast, she strives to stay ahead of trends. Shirene is presently in a long-time love affair with style, music, words and all things design.
Congratulations on creating a Facebook Page for your business! You’re excited and want to jump on the Facebook bandwagon with your business venture…but how can you do so effectively? Here are 4 quick tips for optimizing your new business page. Make sure that you choose an accurate category: Local business or place Company, organization, or institution Brand or product Artist, band, or public figure Entertainment Cause or community After this step, make sure to provide your visitor’s with complete information by filling out as much information about your business as possible. They will need to know where you are located, what your hours are, and anything else that provides value. Pay special attention to the “About Us” section and let people know who you are and what makes you stand out. Don’t forget to also include targeted keywords for your bio! It is important that the language in your about me section mirrors the language and keywords that you use on your website. Pick a relevant page name and customize your vanity URL Pick a page name that aligns with your business, and whenever you can, match it to your brand or website name – this is important for search engine
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
This week, I would like to explore some influencer marketing mediums and platforms. If you have the room and budget to experiment with your marketing communications strategy, why not give your brand some authenticity and exposure to loyal audiences through influencer marketing?
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
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What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
To tweet, or not to tweet…your kid’s homework? The discussion continues over social media in curriculums nation wide, and it’s not getting resolved quickly enough.
With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+
The impact of patients and practitioners going online to research, communicate and make healthcare decisions has transformed the entire healthcare communications paradigm. For the pharmaceutical industry, this shift has been met with trepidation of how to effectively embrace the opportunity of leveraging social media for business goals.
Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.
As we continue to evolve into a closer connection with technology, school is changing. The tools, the environment, the communication…the homework! Here is a list of some of the pros and cons for teaching social media to students, before and during high school.
With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+
There certainly seems to be a lot of talk about power users on Twitter, but did you know that your biggest advocates have the least amount of followers?
Fewer than 1/10 mentions will come from power users. Why does this matter? Don’t just focus your social media strategy around power users
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
You do! Having brand advocates is essential to the success of your business. They should also be an integral part of your social media strategy. Brand advocates are more than customers – they believe in, and promote, your brand’s core values and ethics without being
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
