Category Archives: Corporate training

Brand Advocates, Who Needs Them?

You do! Having brand advocates is essential to the success of your business. They should also be an integral part of your social media strategy. Brand advocates are more than customers – they believe in, and promote, your brand’s core values and ethics without being

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

Tags: Brand Advocates, Corporate Social Media, corporate social media training, Kristin Lubben, social media training

27 May 2014

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3,060 Views

Corporate Social Media
Corporate training
Social Media
Social Media Training

[INFOGRAPHIC] China’s Social Dynasty & Digital Globalization 2013

Globalization has well and truly taken hold of today’s industrial and economic sectors, however the latest shift in current trends is that of the globalization of social business.

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

Tags: Cross Cultural Social Media, International Social Media, Leon McLean, sayitsocial

14 August 2013

7 Comments

8,593 Views

Corporate training
Cross Cultural Social Media
Sina Weibo
Social Media Training

Why a Social CEO is a Trusted CEO

Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion – $1.3 trillion in annual value. Whether you’re running a lucrative global enterprise or

About Leon McLean

Tags: Corporate Social Media, Leon McLean, Social business, Social CEO

10 July 2013

3 Comments

3,855 Views

Corporate Social Media
corporate social media policy
Corporate training
Social Media Training

Join Us at “Corporate Social Media Summit” in New York this June and Receive 25% Off

Join us at The Corporate Social Media Summit in New York June 12-13th 2013 and receive a 25% Discount using our Discount Code!

About Ty Downing

Ty Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on... Ty Downing….and Google+.

Tags: Corporate Social Media Summit, corporate social media training, CSMNY, sayitsocial, social media training, Useful Social Media

6 May 2013

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2,918 Views

Corporate Social Media
Corporate training

3 Reasons your CMO should sign off on a Large Social Business Budget for 2013

“This is now a continuous feedback kind of world, and we need the organizational nimbleness to respond.” CEO, Financial Markets, United States. (from IBM’s 2012 CEO Survey) Times have changed, there is no doubting that. Not only do we need to reach out to consumers in new ways, we must now include a social element in the way we conduct every aspect of business. ‘Going Social’ means you need to start thinking about the organizational ecosystem as a whole, not the free-standing silos that plague most companies now. Social media impacts the entire organization. This is a good thing, because properly constructed and executed, it has the ability to help grow the organization internally and externally as well. (from The Top Four Trends Shaping Social Enterprise in 2013, Beverly Macy, 10/23/2012) It is that time of the year again: the time to construct marketing budgets for next year. Enterprises should be working on finishing touches for 2013 marketing Budgets. It is hard to believe that some corporations are still on the fence about whether or not Digital Marketing can produce enough ROI to portion off a decent amount of the budget towards it. If there is still hesitance about singing off

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

Tags: 2013 marketing budget, Corporate Social Media, Lauren Formalarie, marketing budget, sayitsocial, Social business, social business training, social media marketing

31 October 2012

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4,924 Views

Corporate training
social business
Social Media Training

5 Elements to Include in your Corporate Social Media Policy

Living in the days that Social Media has become a common tool for corporate crisis management – in some cases causing the crisis and in others attempting to tame the uproar a crisis has produced – it has become necessary and mandatory for businesses to have a Social Media Policy. This should be a document that is often re-visited and reformatted to keep up with the times. But how are they written? What should be included in one? After dissecting several major corporate social media policies, I came up with a list of findings that I think should be included and what to steer away from. Where to Start? The Basics It is key to think about the readers when creating your policy. Are all employees required to read it or only a select group? The entire company should be responsible for reading a company’s Social Media Policy, just as they need to read all other company policies. This could mean there are a number of different skill levels, positions within the company and ages of employees reading it, therefore it must be short, to the point and easy to understand. My findings: When looking through other corporate Social Media

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.