A great company culture doesn’t stop when you leave the office. Staying in touch after hours is a necessity of 21st century business. Email can feel stale and impersonal, and doesn’t lend itself to group work. So what can you use to keep in touch with your coworkers when you’re out? Here are some great tools along with their pros and cons: Slack Slack was first released in 2013 as a group collaboration platform and has since expanded their arsenal. Slack has screen sharing capability, voice and video calling, and hierarchical group chats that fit well into organizational structure. Pros: Slack has great business com features and provides in depth administrative tools. If everyone takes the time to learn their way around the shortcuts the app can be a highly efficient communication asset. Cons: The user interface can be tricky to get the hang of, and all of the options can get in the way of efficient communication. Groupme Groupme is a few years older than slack, and has a much more straightforward platform. It doesn’t have a lot of the bells and whistles that Slack has, but the user interface is simple and easy to
You do! Having brand advocates is essential to the success of your business. They should also be an integral part of your social media strategy. Brand advocates are more than customers – they believe in, and promote, your brand’s core values and ethics without being
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
Globalization has well and truly taken hold of today’s industrial and economic sectors, however the latest shift in current trends is that of the globalization of social business.
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
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Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion – $1.3 trillion in annual value. Whether you’re running a lucrative global enterprise or
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
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While turning into the fastest and most convenient way of reaching the broadest audience possible, social media now has a firm grasp on the corporate world.
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
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“This is now a continuous feedback kind of world, and we need the organizational nimbleness to respond.” CEO, Financial Markets, United States. (from IBM’s 2012 CEO Survey) Times have changed, there is no doubting that. Not only do we need to reach out to consumers in new ways, we must now include a social element in the way we conduct every aspect of business. ‘Going Social’ means you need to start thinking about the organizational ecosystem as a whole, not the free-standing silos that plague most companies now. Social media impacts the entire organization. This is a good thing, because properly constructed and executed, it has the ability to help grow the organization internally and externally as well. (from The Top Four Trends Shaping Social Enterprise in 2013, Beverly Macy, 10/23/2012) It is that time of the year again: the time to construct marketing budgets for next year. Enterprises should be working on finishing touches for 2013 marketing Budgets. It is hard to believe that some corporations are still on the fence about whether or not Digital Marketing can produce enough ROI to portion off a decent amount of the budget towards it. If there is still hesitance about singing off
Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.
Living in the days that Social Media has become a common tool for corporate crisis management – in some cases causing the crisis and in others attempting to tame the uproar a crisis has produced – it has become necessary and mandatory for businesses to have a Social Media Policy. This should be a document that is often re-visited and reformatted to keep up with the times. But how are they written? What should be included in one? After dissecting several major corporate social media policies, I came up with a list of findings that I think should be included and what to steer away from. Where to Start? The Basics It is key to think about the readers when creating your policy. Are all employees required to read it or only a select group? The entire company should be responsible for reading a company’s Social Media Policy, just as they need to read all other company policies. This could mean there are a number of different skill levels, positions within the company and ages of employees reading it, therefore it must be short, to the point and easy to understand. My findings: When looking through other corporate Social Media
Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
