After Mark Zuck’s 2-day grilling with Congress last week, we’ve already seen some rapid changes to Facebook’s advertising platform that will likely have a significant impact on digital targeting, and the industry as a whole, in the near future. While the effects are still somewhat uncertain in the United States, you’ve probably already noticed some changes that may have you questioning the value of the platform going forward. The reality is that these changes in privacy and data standards will likely not be isolated to Facebook, but will change the expectations for how major tech/internet companies deal with consumer privacy across the globe. Here’s a rundown of what we know so far. Recent Amendments to Facebook Ad Manager Facebook has rolled back the level of detail previous available within the ad platform about target audiences, such as audience size and potential reach. Facebook recently announced that it will remove the ability to target by partner categories or consumer information from third-party companies like Acxiom, Experian, and Oracle Data Cloud. This will prohibit campaigns from using information about user buying behavior, life events, homeownership and income levels. What Is still the Same? While the recent changes may have you discouraged, remember that Facebook
Must-Do’s After Jan. 11, 2018 Facebook Announcement After the recent attention from the U.S. Government, FB announced a monumental shift in the way advertisers and publishers will be able to use the platform to interact with users and achieve business objectives from now on. The 2018 Feed Update will essentially put greater emphasis on “meaningful reactions between people” (ie you will see less content and posts from business, brands and media publishers.) Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that companies will have to work harder to gain their customers’ attention. So, how do you continue reaching customers on Facebook? While the exact impact of the change is unclear, we know that, quote, “meaningful reactions” are important. If you can’t say that about your Facebook followers currently, then here are a few things to help you tread these scary waters. Comments are key but don’t ask for them. Nobody likes an “engagement-baiter” according to Facebook so don’t use terms like: “COMMENT”, “SHARE”, and “TAG” in your post content. Do not post if it is not meaningful – cut the crap and only spend time on posting highly relevant content. (Also, do
In light of Advertising Week in NYC, Facebook rolled out 4 new Ad features this week including new ways to buy, measure and optimize your Facebook mobile campaigns. Looking to tap into Facebook’s new ad features? Here’s what you’ll need to know: Video in Carousel Link Ads Facebook added the capability to use video in carousel link ads – effectively enhancing visual storytelling capabilities in ads. Carousel ads are visually focused and more interactive than the common static newsfeed ads. Facebook claims that advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads – which makes sense given the various possible combinations of visuals and calls-to-action with carousel ads. Adding video to these carousels give marketers even more options to create compelling stories for our audiences, so it’s time to step up your ad game. The best thing about carousel ads is the opportunity to showcase more than one product or page. Previously, marketers could present 3-5 products or pages, but with the addition of video, the options are almost endless. For example: A food product brand could show a video using the ingredient to prepare a meal, followed by photos
Shirene traded in yellow cabs and city strolls for sweet tea and the salty sea breeze. As a tech-savvy self educator and marketing enthusiast, she strives to stay ahead of trends. Shirene is presently in a long-time love affair with style, music, words and all things design.
Designed to integrate all Facebook Management efforts into 1 tool, Business manager streamlines Facebook management for all types of advertisers & agencies. Learn more about the benefits of using biz manager!
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
Every company wants to know, what’s the ROI of social? “Show me the numbers” is heard around the conference table on a daily basis. One way to get these numbers is by utilizing Facebook’s conversion tracking pixels for your Facebook ads as part of your overall digital marketing strategy.
Let’s start with what conversion tracking is, per Facebook:
Facebook is a huge part of most business digital marketing strategies. What should or shouldn’t you do as a business on Facebook? From posting too often to over-selling, some actions will repel your customers.
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
I’m always interested in the conniving ways that brands get you to “Like” their page on Facebook. Like us and win! Like us for free ice cream! It seems like marketers are willing to give away just about anything to watch that Like count climb.
Almost everyone has smartphones that utilize high speed internet these days, and one of the most successful social media advertising technique business owners are using is through location-based networks. There are many geolocation applications out there today but the most popular ones are Foursquare, Groupon, and Facebook Places. When users allow these applications to track their location through their smartphone, they can take advantage of the many deals business owners are implementing through them. Foursquare – Popular With Bars and Restaurants Foursquare’s geo-centric method lets users “check in” at various locations. If a user checks in at a venue enough times, he or she can become “mayor” of that location. Business owners offer specials based on first-time or multiple check-ins and sometimes award the mayor of their business unlimited special privileges. Foursquare has found much of its success in the restaurant and bar industry where giving away free desserts or drinks based on check-ins drives more traffic to the business. Foursquare has also recently updated their application to include an ‘Explore’ feature. If a user uses this option, they can choose what kind of venue they are looking for and Foursquare will display businesses based on the user’s location. Foursquare
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.