TWO TYPES OF CONTENT There’s content for audience interaction and brand awareness, and there’s content for B2B marketing. These two will ultimately present themselves very differently. For the sake of brevity we will be focusing on content aimed at general audience. CREATING CONTENT FOR YOUR AUDIENCE The content that you produce you be repeatable in a serial fashion to help you build a fanbase Content needs to give something to the viewer. People consuming your content should feel that it represents them. Your company will often be secondary Will people share your content? Why? What will they write about it if they do? WHAT DOES THIS CONTENT LOOK LIKE? Your content should.. Evoke emotional response Be useful and practical Be upbeat Help those who share it build their relationships Carry issues that are relevant to your audience Define people who share it UTILIZE VIDEO Video helps almost every aspect of social engagement Well produced videos in the 80 second range with an attention grabber in the first 3 seconds care optimal HOW TO GET PEOPLE TO CLICK THROUGH YOUR CONTENT Okay, great you’re putting out excellent content, now how do you get people to interact with it? Don’t overdo the
SEO can seem like an exclusive world to which only techies and professionals are allowed entry. But that couldn’t be further from the truth. Armed with a few simple skills and free online tools you can crushing our own SEO in no time. Here a are few key tips for getting started: Research! Learn what keywords your customers use to describe your business Either through polls on site, face-to-face interactions, or competitor research, make an effort to learn how your customers are describing your product. Then turn around and use that same language on your site. Google has some great toolstools you can use like keyword planner if you have an Adwords account. Target key words that are high traffic, but not ultra competitive! You don’t want to be fighting for the same keywords as huge companies, this will often find you relegated to the graveyards of the third and fourth pages of results. Instead wedge yourself in with slightly less competitive terms and you’ll see a huge increase in your traffic. You can do this by augmenting your keyword list with tools like SEMrush.com. After you’ve expanded your base list of keywords, select those with relatively high traffic and low
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Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
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The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies.
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
LinkedIn
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
