TWO TYPES OF CONTENT There’s content for audience interaction and brand awareness, and there’s content for B2B marketing. These two will ultimately present themselves very differently. For the sake of brevity we will be focusing on content aimed at general audience. CREATING CONTENT FOR YOUR AUDIENCE The content that you produce you be repeatable in a serial fashion to help you build a fanbase Content needs to give something to the viewer. People consuming your content should feel that it represents them. Your company will often be secondary Will people share your content? Why? What will they write about it if they do? WHAT DOES THIS CONTENT LOOK LIKE? Your content should.. Evoke emotional response Be useful and practical Be upbeat Help those who share it build their relationships Carry issues that are relevant to your audience Define people who share it   UTILIZE VIDEO Video helps almost every aspect of social engagement Well produced videos in the 80 second range with an attention grabber in the first 3 seconds care optimal HOW TO GET PEOPLE TO CLICK THROUGH YOUR CONTENT Okay, great you’re putting out excellent content, now how do you get people to interact with it? Don’t overdo the

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