TWO TYPES OF CONTENT There’s content for audience interaction and brand awareness, and there’s content for B2B marketing. These two will ultimately present themselves very differently. For the sake of brevity we will be focusing on content aimed at general audience. CREATING CONTENT FOR YOUR AUDIENCE The content that you produce you be repeatable in a serial fashion to help you build a fanbase Content needs to give something to the viewer. People consuming your content should feel that it represents them. Your company will often be secondary Will people share your content? Why? What will they write about it if they do? WHAT DOES THIS CONTENT LOOK LIKE? Your content should.. Evoke emotional response Be useful and practical Be upbeat Help those who share it build their relationships Carry issues that are relevant to your audience Define people who share it UTILIZE VIDEO Video helps almost every aspect of social engagement Well produced videos in the 80 second range with an attention grabber in the first 3 seconds care optimal HOW TO GET PEOPLE TO CLICK THROUGH YOUR CONTENT Okay, great you’re putting out excellent content, now how do you get people to interact with it? Don’t overdo the
It’s 2016 – We don’t need social media! Wrong. Social media is a necessity for any modern business. From customer service to brand awareness, social puts your business on the front line for success. The importance of having a strong social strategy for your business continues in 2016. Just like any business plan, you need to know where you are going and your social strategy will be your roadmap. Start with these basic actions: Now, you’re ready to deliver what your customers want! Inform them, entertain them, and add to the lives of your potential and existing customers. Also, make sure to customize content for each social channel. How do your audiences differ on Twitter, Facebook, Instagram, Snapchat, etc. and what do they want to see? Cater to each platform accordingly and be on your way! (Need more tips for social success? Check out our blog!) Want to learn more about stepping up your social and digital marketing game? Download our FREE whitepaper! About Kristin WalkerKristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on TwitterMail | Twitter | LinkedIn | More Posts (19)
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
Your digital world is about to get a lot more emotional…. if that’s even possible. After more than a year of testing, Facebook has officially launched Facebook Reactions. In an effort to allow its users more flexibility to express how things on their newsfeed make them feel, the company has expanded its traditional ‘like’ button to a more diverse set of buttons that allow one to express emotions such as love, humor, or anger. In order to add a reaction to a post, simply hold down the like button on your phone or hover the button on your desktop. Sigh. In a news release issued by the company, they claim to have been conducting focus groups and surveys to determine which emotions or reactions people are likely to use the most. The social network has also conducted content analyses to discover how users are already expressing emotions verbally in order to create the new reaction choices: Like, Love, Haha, Wow, Sad or Angry. In an interview conducted by CNN Money, Facebook product manager, Sammi Krug stated that they have received positive feedback and “the Love reaction has been the most popular.” The one reaction missing from this newly released set of
Amanda is a senior at the University of North Carolina Wilmington where she is pursuing a BA in Communication Studies and a minor in Psychology. When she’s not killing it as an intern, she can be found running around campus or curled up in bed binge watching Grey’s Anatomy or reading Harry Potter.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
In light of Advertising Week in NYC, Facebook rolled out 4 new Ad features this week including new ways to buy, measure and optimize your Facebook mobile campaigns. Looking to tap into Facebook’s new ad features? Here’s what you’ll need to know: Video in Carousel Link Ads Facebook added the capability to use video in carousel link ads – effectively enhancing visual storytelling capabilities in ads. Carousel ads are visually focused and more interactive than the common static newsfeed ads. Facebook claims that advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads – which makes sense given the various possible combinations of visuals and calls-to-action with carousel ads. Adding video to these carousels give marketers even more options to create compelling stories for our audiences, so it’s time to step up your ad game. The best thing about carousel ads is the opportunity to showcase more than one product or page. Previously, marketers could present 3-5 products or pages, but with the addition of video, the options are almost endless. For example: A food product brand could show a video using the ingredient to prepare a meal, followed by photos
Shirene traded in yellow cabs and city strolls for sweet tea and the salty sea breeze. As a tech-savvy self educator and marketing enthusiast, she strives to stay ahead of trends. Shirene is presently in a long-time love affair with style, music, words and all things design.
How to gain followers for your business on social media platforms like Twitter, Facebook, Instagram, Google Plus, and Pinterest, and then continue to keep those followers.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Information on the newest app, Meerkat, and how and when your business should adapt it in the Twitter world. Take our quiz to see if your business should download Meerkat.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game!
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
