Category Archives: Social Media

Google to Restructure Security Efforts after Google Plus Shuts Down

If you opened any form of social media or news platform on October 8th, you likely read “Google Plus shuts down” everywhere. Google ousted consumer access to the Google Plus platform and here’s what we uncovered. A bug in the API for Google+ had been allowing third-party app developers to access the data to all Google Plus members who granted permission, and even their friends who did not. This may sound oddly familiar because it’s almost the same set of circumstances that had Mark Zuckerberg in the US Congress hot seat a few months back. According to The Wall Street Journal, Google realized the similarities and decided not to disclose the breach in fear of damaging their reputation, and by now we’re sure they’re wishing they followed in Taylor Swift’s footsteps taking their BIG reputation in stride. Shortly after the article was published, Google announced in a blog post the four main findings they uncovered during their internal API review, which they referred to as Project Strobe. The first finding leading to a company-wide decision to close the consumer access door to Google Plus for good, the other three enhancing what’s left of the Google suite as a whole.

About Meg Ahrenberg

Radford University & Quinnipiac University Graduate from Chesapeake, Virginia who ventured to The Port City upon completing her Master's degree. Lover of the beach, the outdoors, live tweeting, and a good Netflix binge. Sometimes you can find her singing around town, and she loves to stay involved in community events!

16 October 2018

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2,227 Views

Google +
Google Plus
Google+ Tips
Social Media

5 apps you need as a social media manager

Are you new to digital marketing or switching up positions to a social media manager? Well, here is a list of apps you should download for a successful start. Slack – Initially, Slack was listed last, but nothing is more crucial than communication with your team which is why we bumped it to the top spot. Slack allows for easy communication within your agency or department. You can also create sub-categories for anything on slack. Making sure there is fluent communication makes everything run smoother. Google apps – While many of the Google apps play an important role in digital management, for the sake of time I won’t go over every single one of them. The key Google apps we use are Google drive, Google photos, and Google My Business. These assist with organization and headache prevention, and as a social media manager, you’ll appreciate this. Snapseed – …or any photo editing app you feel works best for your market. We use a mix of Snapseed and RhonnaCollage to edit and watermark photos with our clients’ logos. If you’re on the go and can’t get back to the office to edit a photo before publishing it’s always good to double check the

About Meg Ahrenberg

Tags: Google, Instagram, Slack, Snapseed, social media, social media manager, SproutSocial

22 March 2018

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3,128 Views

Digital Marketing
Mobile Advertising
Social Advertising
Social Media
Social Media Marketing
Social Media Training
Uncategorized

Apple signs Texture, an Unlimited Magazine App – We put it up for review.

What started as a review of the mobile app Sip by Product Hunt, soon transferred to Texture – Unlimited Magazines app, which Apple recently bought. Texture is referred to as the “Netflix of Magazines.” We were testing out Sip when we read about Apple purchasing Texture, a digital magazine service created by Next Issue Media LLC. So what is Texture? Well, it’s a lot like stated above, the Netflix of magazines. Categorized under news applications in the app store, Texture was developed by Next Issue Media LLC. For $9.99/month users have access to over 200 publications and some of their archived issues. Publications vary from Forbes, Glamour, to Fit Pregnancy and National Geographic Kids. Pros: 200+ Publications – I think the 200+ publications is an automatic pro, at least in my book. It has the most recent publications of each magazine but there are also older, archived magazines you can track back to if desired. Favorites list – Choose a list of favorites upon launching your account, allowing those to appear first in the “My Library” section of the app. The magazines can be changed at any time, you’re not stuck with them for life. Save for later – Save specific articles/stories to read later or

About Kate Griffith

Tags: Apple, March Mobile, Mobile app, Netflix, Texture App

16 March 2018

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2,234 Views

Digital Marketing
Mobile Advertising
Social Media
Social Media Research
Uncategorized

Vero interesting – We reviewed the trending app, Vero

In the span of a week, the re-trending social application Vero went from 150,000 downloads to nearly 3 million. While Vero’s CEO and associates are receiving negative attention in the news, we’ve tasked the team to simply rate the usability and overall features of the application. Find out why SISDigital rated the Vero application a 3/5 below. Pros: Chronological order – Facebook and Instagram steered away from this style feed, but Vero seems to be bringing it back which users seemingly enjoy. Categorized connections – There are three levels when it comes to connections; acquaintances (the default category), friend, and close friend. When you accept a connection you determine where that person falls. Your new connection is not informed of your decision, it is kept internal. No status update/text post – Your feed will not be filled with mindless rambling or a slew of status updates on Vero. Users must post engaging content; photos, videos, music, or links with substance. You can, however, add a caption. Link to other social profiles – When you share content on Vero, you have the ability to share to your other social platforms such as Facebook and/or Twitter. Connected to iTunes – When sharing or searching

About Kate Griffith

Tags: facebook, Instagram, social media, twitter, Vero

7 March 2018

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1,780 Views

Social Media
Social Media Research
Social Media Tools

2 Steps To Social Synergy

Making your social media cohesive to your social setting. How do you get seamless branding through your social media platforms and your actual social setting? Whether your social setting be a shopping center, amusement park, or concert, how do you do it? Well, synergy. Creating synergy through both social media and social settings will create consistency for your brand. A simple definition of Synergy is the interaction or cooperation of two or more organizations, substances, or other agents. Which is what you want your social media and venue to do. You want them to work together to increase brand awareness and sell your product or service. But I like to think of word synergy in a naive manner. If you want to compose synergy then your social environment and social media should have, get this, similar energy = synergy. Your social media should reflect the feel, atmosphere, and personality of the environment your customer would be walking in to. It creates a wholesome branding. Here are two ways to implement synergy. In a recent Sprout Social session, Museum of Ice Cream’s head of content and social, Madison Utendahl, spoke about how creating content online should inspire action offline. Right off

About Kate Griffith

Tags: Branding, Digital Marketing, Museum of Icecream, social media marketing, social media strategy, Social Synergy, SproutSocial

7 February 2018

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2,005 Views

Content marketing
Digital Marketing
Facebook
Instagram
Marketing
Small Business
Social Advertising
Social Media
Social Media Consulting
Social Media Marketing
Twitter
Uncategorized

Social Media Tips For Businesses

6 tips for businesses creating a legitimate social media presence.

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.