You desperately need new talent for your small business or start-up. So, where should you go to recruit the best of the best? LinkedIn, of course! With over 250 million users, LinkedIn is more than a professional “Facebook” or place to collect all your business contacts.
When Bill Gates published his article Content Is King in 1996, his words foreshadowed, to an uncanny extent, what to expect even 18 years down the road in 2014. There is an overwhelming surplus of content on the internet, so much so that the supply of which
Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on...
With so much buzz about the personal assistant Siri, beta testing inside the new iPhone 4S, there are some other interesting features that local businesses should not ignore, mobile & local search optimization. I have been using my new iPhone like crazy, testing it, yelling at it and begging it for direction. As I was doing this, especially with local search queries, I noticed Siri is quite the Playa’ when it comes back with local search results. You see, when you ask her (it) for example for Taco Bells nearby, it pulls up Yelp reviews, and results. If you click on one of these, it then sends you to a Google Map listing. Ok, so here is why local search is so important. First, I don’t know why she doesn’t pull directly from Google Maps reviews, but Yelp. I guess she’s playing both teams? Why not stay put with one platform? Yelp does have a better review platform, thus why Google tried to buy them last year. (Side note: Google recently acquired ZAGAT) Regardless, Siri validates how critical it is to have a mobile, local search strategy. Why? From the above stats, mobile smartphones will outgrow deskstops by 2014 Apple
In times of social search wars, we see a lot of pressure on social platforms to innovate, stay creative and keep sustainability within their platforms. Google+ has certainly created a cat and mouse game with Facebook, especially with their sleek circle features and “Hangouts”. Another tidbit many may not know is that Google+ indexes public posts, based on an algorithm of course, that we wrote about in July, 2011. Well, it appears something similar in this “social search” war is now happening with Facebook. This morning I received a Google Alert for “Ty Downing” from a Facebook post…yes, a “Post” as you can see by the images below. Now we know Google includes Groups, Notes and Business Pages into it’s SERPS (Search Engine Result Pages), but this is either a freak thing, or Facebook is trying to add to the pushing and shoving. I have reached out to Facebook to add clarity to this, so we’ll see what happens or if we get any feedback. If this is true, this could be a major move to “social search optimization” for Facebook. Of course this depends on how Google would choose and rank Facebook posts. I checked BING, and Blekko for similar
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.