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Social Search

Home / Social Search

Category Archives: Social Search

kristin
Digital Spending

B2B Online Spending – Top 5 Investments in 2014

Our 2014 digital dollar shift infographic shows the top five investments B2B companies made this year in online spending. Here’s why you should be investing in them too:

1) It’s no surprise to see ‘website’ among the top investments made by B2B companies in 2014.

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: Digital Marketing
7 August 2014
No Comments
3,536 Views
Digital Agency
SEO
Social Media
Social Search
kristin
LinkedIn

4 Easy Ways to Get Started on LinkedIn Recruiting

You desperately need new talent for your small business or start-up. So, where should you go to recruit the best of the best? LinkedIn, of course! With over 250 million users, LinkedIn is more than a professional “Facebook” or place to collect all your business contacts.

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: Kristin Lubben, LinkedIn, LinkedIn Recruiting, sayitsocial, social media, Social Recruiting
25 February 2014
No Comments
2,611 Views
Corporate Social Media
LinkedIn
Social Media
Social Search
leon

Why Content Is Still King

When Bill Gates published his article Content Is King in 1996, his words foreshadowed, to an uncanny extent, what to expect even 18 years down the road in 2014. There is an overwhelming surplus of content on the internet, so much so that the supply of which

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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Tags: Bill Gates, Content is King, Content Marketing, Gary Vaynerchuk, Leon McLean, sayitsocial, Sweetgreen
19 February 2014
No Comments
3,259 Views
Content marketing
SEO
social business
Social Search
tydowning

iPhone 4S’s Siri Is A Local Search Playa’

With so much buzz about the personal assistant Siri, beta testing inside the new iPhone 4S, there are some other interesting features that local businesses should not ignore, mobile & local search optimization. I have been using my new iPhone like crazy, testing it, yelling at it and begging it for direction. As I was doing this, especially with local search queries, I noticed Siri is quite the Playa’ when it comes back with local search results. You see, when you ask her (it) for example for Taco Bells nearby, it pulls up Yelp reviews, and results. If you click on one of these, it then sends you to a Google Map listing. Ok, so here is why local search is so important. First, I don’t know why she doesn’t pull directly from Google Maps reviews, but Yelp. I guess she’s playing both teams? Why not stay put with one platform? Yelp does have a better review platform, thus why Google tried to buy them last year. (Side note: Google recently acquired ZAGAT) Regardless, Siri validates how critical it is to have a mobile, local search strategy. Why? From the above stats, mobile smartphones will outgrow deskstops by 2014 Apple

About Ty Downing

Ty Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on... Ty Downing….and Google+.

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Tags: Apple, Apple Siri, Google, Google Map, Google Maps, iPhone, iPhone 4, Iphone 4S Local Search, Siri, Yelp, ZAGAT
19 October 2011
5 Comments
2,245 Views
Mobile Advertising
Social Search
tydowning

Is Facebook Indexing Public Posts?

In times of social search wars, we see a lot of pressure on social platforms to innovate, stay creative and keep sustainability within their platforms. Google+ has certainly created a cat and mouse game with Facebook, especially with their sleek circle features and “Hangouts”. Another tidbit many may not know is that Google+ indexes public posts, based on an algorithm of course, that we wrote about in July, 2011. Well, it appears something similar in this “social search” war is now happening with Facebook. This morning I received a Google Alert for “Ty Downing” from a Facebook post…yes, a “Post” as you can see by the images below. Now we know Google includes Groups, Notes and Business Pages into it’s SERPS (Search Engine Result Pages), but this is either a freak thing, or Facebook is trying to add to the pushing and shoving. I have reached out to Facebook to add clarity to this, so we’ll see what happens or if we get any feedback. If this is true, this could be a major move to “social search optimization” for Facebook. Of course this depends on how Google would choose and rank Facebook posts. I checked BING, and Blekko for similar

About Ty Downing

Ty Downing is a social & digital media strategist, speaker, trainer, CEO of SISDigital. Please connect with Ty on... Ty Downing….and Google+.

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Tags: Facebook indexing, Google plus, social search
30 September 2011
4 Comments
2,176 Views
Facebook
Google +
Google Plus
Social Search
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Recent Posts


Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

Tiffany Odem-Rodriquez - February 4, 2019

social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

Meg Ahrenberg - January 29, 2019

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How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

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Tiffany Odem-Rodriquez - December 3, 2018

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Google Plus

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Meg Ahrenberg - October 16, 2018

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5 Things Marketers Should Know about Google’s AdWords Rebrand

Tiffany Odem-Rodriquez - August 1, 2018

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Meg Ahrenberg - May 9, 2018

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