Google released another “Global Broad Core” search algorithm update this month, and many search engine optimization specialists are not stoked about it. The lack of SEO excitement comes from the mysterious nature of Google’s smaller search algorithm updates. Most updates aren’t the huge named algorithm fixes, like Pigeon and Penguin, etc (Hopefully, SEO nerds got my Penguin algo update pun in the last blog post). In the big algorithm updates, it’s clear which components of the algorithm Google is fixing. For example, “Panda” reduced low-quality, written-for-the-sole-purpose-of-tricking-the-algorithm type content; “Penguin” targeted those sketchy, spammy back-linkers. While these big updates have clearly identifiable purposes, the smaller updates aren’t usually as clearcut. Two other Broad Core Algo updates were released earlier this year in March and in April. This update has been coined by SEOs the “Medic Update.” SearchEngineLand reported that recent ranking data shows that the update targeted medical and health niche sites, as well as “Your Money Your Life” sites, which are sites that solicit information or give advice on personal information about, well, money and your life. The Search Engine Round Table concluded via a report that included over 300 sites seemingly impacted by the Medic Update that 42% were
Ole Miss graduate and friend of all dogs. Tiffany is an avid marketing blogger and part-time yogi. When she's not blogging about marketing or on her yoga mat, you can probably find her at the dog park, a local wine bar or somewhere outside on a patio living her best life in Wilmington.
SEO can seem like an exclusive world to which only techies and professionals are allowed entry. But that couldn’t be further from the truth. Armed with a few simple skills and free online tools you can crushing our own SEO in no time. Here a are few key tips for getting started: Research! Learn what keywords your customers use to describe your business Either through polls on site, face-to-face interactions, or competitor research, make an effort to learn how your customers are describing your product. Then turn around and use that same language on your site. Google has some great toolstools you can use like keyword planner if you have an Adwords account. Target key words that are high traffic, but not ultra competitive! You don’t want to be fighting for the same keywords as huge companies, this will often find you relegated to the graveyards of the third and fourth pages of results. Instead wedge yourself in with slightly less competitive terms and you’ll see a huge increase in your traffic. You can do this by augmenting your keyword list with tools like SEMrush.com. After you’ve expanded your base list of keywords, select those with relatively high traffic and low
In 2015, Google told us that mobile searches surpassed desktop searches. What does this mean for your 2016 SEO strategy? Focus on mobile! Here are a few things you may want to consider: Think Mobile First things first, if your website isn’t mobile-friendly or responsive to all devices, then you’re not ready for 2016. Next year you’ll need to have a mobile mindset. Since a majority of your audience will be viewing your content on mobile devices, you’ll want to consider how your content will appear before finalizing anything. Gone are the days of creating for desktop. As a matter of fact, it’s just the opposite. Desktops sites that aren’t optimized for mobile suffer ranking penalties, whereas mobile-only sites will suffer no ranking penalty. You’ll want to ensure that your audience receives a consistent experience across devices. Local, Local, Local Mobile search will continue to have a major impact on local businesses and local SEO will evolve. According to Google, 50% of mobile users are likely to visit a store location after conducting a local search. Local business, especially in the retail and hospitality industries, should definitely consider local citations as a part of their SEO strategy, especially
Shirene traded in yellow cabs and city strolls for sweet tea and the salty sea breeze. As a tech-savvy self educator and marketing enthusiast, she strives to stay ahead of trends. Shirene is presently in a long-time love affair with style, music, words and all things design.
Internet & Smartphone technology now allow for almost instantaneous access to information. Such easy access to information means that brands now need to put themselves in front of their target consumers the moment they decide to take action to fulfill a need or meet a goal.
Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat.
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5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google’s mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes.
Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.
Nearly 80-90% of all customers ‘google’ businesses or check online reviews before making a purchase. How can you ensure your company will be found – in this case, your restaurant?
Today we’re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example.
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
Our 2014 digital dollar shift infographic shows the top five investments B2B companies made this year in online spending. Here’s why you should be investing in them too:
1) It’s no surprise to see ‘website’ among the top investments made by B2B companies in 2014.
Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter
At least that’s what top executives are saying about their 2014 digital marketing strategy. In new study released by Ad Age, digital spending is ramping up! Plan to see a huge digital push from brands of all shapes and sizes. It’s halfway through the year, what is your digital strategy? If you’re not sure, you’re already falling behind.
With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
