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SEO

Home / SEO

Category Archives: SEO

tiff
google update medic

What Google’s latest search engine algorithm update means for the future of marketing

Google released another “Global Broad Core” search algorithm update this month, and many search engine optimization specialists are not stoked about it.  The lack of SEO excitement comes from the mysterious nature of Google’s smaller search algorithm updates. Most updates aren’t the huge named algorithm fixes, like Pigeon and Penguin, etc (Hopefully, SEO nerds got my Penguin algo update pun in the last blog post).  In the big algorithm updates, it’s clear which components of the algorithm Google is fixing. For example, “Panda” reduced low-quality, written-for-the-sole-purpose-of-tricking-the-algorithm type content; “Penguin” targeted those sketchy, spammy back-linkers.  While these big updates have clearly identifiable purposes, the smaller updates aren’t usually as clearcut. Two other Broad Core Algo updates were released earlier this year in March and in April. This update has been coined by SEOs the “Medic Update.”  SearchEngineLand reported that recent ranking data shows that the update targeted medical and health niche sites, as well as “Your Money Your Life” sites, which are sites that solicit information or give advice on personal information about, well, money and your life.  The Search Engine Round Table concluded via a report that included over 300 sites seemingly impacted by the Medic Update that 42% were

About Tiffany Odem-Rodriquez

ABOUT TIFFANY ODOM-RODRIQUEZ Ole Miss graduate and friend of all dogs. Tiffany is an avid marketing blogger and part-time yogi. When she's not blogging about marketing or on her yoga mat, you can probably find her at the dog park, a local wine bar or somewhere outside on a patio living her best life in Wilmington.

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Tags: Content Marketing, Google, Medic update, Search engine optimization, SEO
13 August 2018
No Comments
3,934 Views
SEO
jtc7537

DIY SEO Checklist

SEO can seem like an exclusive world to which only techies and professionals are allowed entry. But that couldn’t be further from the truth. Armed with a few simple skills and free online tools you can crushing our own SEO in no time. Here a are few key tips for getting started:   Research! Learn what keywords your customers use to describe your business Either through polls on site, face-to-face interactions, or competitor research, make an effort to learn how your customers are describing your product. Then turn around and use that same language on your site. Google has  some great toolstools you can use like keyword planner if you have an Adwords account. Target key words that are high traffic, but not ultra competitive! You don’t want to be fighting for the same keywords as huge companies, this will often find you relegated to the graveyards of the third and fourth pages of results. Instead wedge yourself in with slightly less competitive terms and you’ll see a huge increase in your traffic. You can do this by augmenting your keyword list with tools like SEMrush.com. After you’ve expanded your base list of keywords, select those with relatively high traffic and low

About Jonathan Callahan

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Tags: browser, DIY, marketing, Search engine optimization, SEO
17 June 2016
No Comments
7,405 Views
Analytics
Content marketing
SEO
Uncategorized
shirene1

SEO for 2016: Think Mobile

In 2015, Google told us that mobile searches surpassed desktop searches. What does this mean for your 2016 SEO strategy? Focus on mobile! Here are a few things you may want to consider:   Think Mobile First things first, if your website isn’t mobile-friendly or responsive to all devices, then you’re not ready for 2016. Next year you’ll need to have a mobile mindset. Since a majority of your audience will be viewing your content on mobile devices, you’ll want to consider how your content will appear before finalizing anything. Gone are the days of creating for desktop. As a matter of fact, it’s just the opposite. Desktops sites that aren’t optimized for mobile suffer ranking penalties, whereas mobile-only sites will suffer no ranking penalty. You’ll want to ensure that your audience receives a consistent experience across devices.   Local, Local, Local Mobile search will continue to have a major impact on local businesses and local SEO will evolve. According to Google, 50% of mobile users are likely to visit a store location after conducting a local search. Local business, especially in the retail and hospitality industries, should definitely consider local citations as a part of their SEO strategy, especially

About Shirene Chehrazi

Shirene traded in yellow cabs and city strolls for sweet tea and the salty sea breeze. As a tech-savvy self educator and marketing enthusiast, she strives to stay ahead of trends. Shirene is presently in a long-time love affair with style, music, words and all things design.

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Tags: 2016 Marketing, Citations, Digital Marketing, Google, LOCAL, Ranking, SEM, SEO, Voice Search
7 December 2015
No Comments
3,794 Views
Digital Marketing
SEO
ianwestern

Brands- Adopt “Micro-Moments” Mindset or Die.

Internet & Smartphone technology now allow for almost instantaneous access to information. Such easy access to information means that brands now need to put themselves in front of their target consumers the moment they decide to take action to fulfill a need or meet a goal.

About Ian Western

Ian joins SayItSocial with an arsenal of brand, sports, and digital marketing experience. He feverishly devours all kinds of media - digital or otherwise - which adds to his unique perspective on millenial marketing. When unplugging, Ian can be found blasting house music while riding atop some type of bike, board, or boat. LinkedIn

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Tags: Google, marketing, Mobile
7 August 2015
No Comments
5,088 Views
Digital Marketing
Mobile Advertising
SEO
Uncategorized
mojo

Did your site survive Mobilegeddon 2015?

5 easy steps to ensure that your website is mobile-friendly and will be ranked higher in Google’s mobile SERP following the April 21st algorithm change, also known as Mobilegeddon 2015.

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

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Tags: Google, https, Mobile, mobile-friendly, Mobilegeddon, SERP, Web Developer, Webmaster
24 April 2015
No Comments
3,324 Views
Google +
SEO
mojo

Why HTTPS? An SEO Ranking Factor…That’s Why

Http and Https. You see it daily in front of the www address of a site, but what does it mean and what is its significance? In this blog we will explore the benefits of switching to Https protocols and why you should do it sooner rather than later.

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

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Tags: Application software, Big Data, HTML, http, https, Ranking Signals, SEO, World Wide Web
9 April 2015
No Comments
10,563 Views
SEO
website design
mojo

2015 SEO No-No’s

We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes.

About Morgan Jones

Morgan is a graduate from the University of North Carolina Wilmington with a BA in Communication Studies and a minor in journalism. She brings to the table a vivacious spirit and unique creative energy that she uses in all things SayItSocial. When she isn't being an awesome Digital Account Executive, you can find her running the Wrightsville Beach loop with her dog Grizzly, out on the beach, or on her front porch reading her nook.

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Tags: Google, Google AdWords, Google Panda, Organic search, Search engine marketing, Search engine optimization, Search engine results page, SERPs, Web search engine
31 March 2015
No Comments
3,957 Views
Digital Marketing
SEO
kristin

Local SEO – Be Found!

Nearly 80-90% of all customers ‘google’ businesses or check online reviews before making a purchase. How can you ensure your company will be found – in this case, your restaurant?

Today we’re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example.

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: Business, Google, Kristin Lubben, Local search (Internet), Search engine optimization, SEO, TripAdvisor, Urbanspoon, Wilmington, Wilmington North Carolina, YellowPages, Yelp
3 September 2014
No Comments
3,620 Views
NC
SEO
Wilmington
kristin
Digital Spending

B2B Online Spending – Top 5 Investments in 2014

Our 2014 digital dollar shift infographic shows the top five investments B2B companies made this year in online spending. Here’s why you should be investing in them too:

1) It’s no surprise to see ‘website’ among the top investments made by B2B companies in 2014.

About Kristin Walker

Kristin is an Account Executive at SISDigital with extensive experience in social media marketing and online community management. Connect with Kristin on Twitter

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Tags: Digital Marketing
7 August 2014
No Comments
3,489 Views
Digital Agency
SEO
Social Media
Social Search
mandysis

Digital Priorities for 2014: Eat our Digital Dust…

At least that’s what top executives are saying about their 2014 digital marketing strategy. In new study released by Ad Age, digital spending is ramping up! Plan to see a huge digital push from brands of all shapes and sizes. It’s halfway through the year, what is your digital strategy? If you’re not sure, you’re already falling behind.

About Mandy Curtin

With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+

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Tags: Advertising agency, Digital Agency, Digital Marketing, Marketing strategy, Search engine optimization, Wilmington North Carolina
16 July 2014
No Comments
3,138 Views
Blogging
Content marketing
Digital Agency
NC
SEO
Wilmington
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Recent Posts


Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

Tiffany Odem-Rodriquez - February 4, 2019

social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

Meg Ahrenberg - January 29, 2019

instagram stories close friends

How Marketers and Influencers can use Instagram’s Close Friends feature to their advantage.

Meg Ahrenberg - December 11, 2018

marketing trends 2019

3 ways to get better engagement and marketing ROI in 2019

Tiffany Odem-Rodriquez - December 3, 2018

How to Create Limited Time Black Friday and Cyber Monday Google Ad Extensions

Tiffany Odem-Rodriquez - November 20, 2018

Google Plus

Google to Restructure Security Efforts after Google Plus Shuts Down

Meg Ahrenberg - October 16, 2018

google update medic

What Google’s latest search engine algorithm update means for the future of marketing

Tiffany Odem-Rodriquez - August 13, 2018

Google Rebrands AdWords

5 Things Marketers Should Know about Google’s AdWords Rebrand

Tiffany Odem-Rodriquez - August 1, 2018

Top 8 from Facebook F8 2018

The Top 8 From Facebook F8 2018

Meg Ahrenberg - May 9, 2018

Facebook Targeting Changes after 2018 scandal

What Facebook Advertisers need to know after 2018 Data Scandal

Colby Raker - April 16, 2018

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Meg Ahrenberg - March 27, 2018

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