Google released another “Global Broad Core” search algorithm update this month, and many search engine optimization specialists are not stoked about it.  The lack of SEO excitement comes from the mysterious nature of Google’s smaller search algorithm updates. Most updates aren’t the huge named algorithm fixes, like Pigeon and Penguin, etc (Hopefully, SEO nerds got my Penguin algo update pun in the last blog post).  In the big algorithm updates, it’s clear which components of the algorithm Google is fixing. For example, “Panda” reduced low-quality, written-for-the-sole-purpose-of-tricking-the-algorithm type content; “Penguin” targeted those sketchy, spammy back-linkers.  While these big updates have clearly identifiable purposes, the smaller updates aren’t usually as clearcut. Two other Broad Core Algo updates were released earlier this year in March and in April. This update has been coined by SEOs the “Medic Update.”  SearchEngineLand reported that recent ranking data shows that the update targeted medical and health niche sites, as well as “Your Money Your Life” sites, which are sites that solicit information or give advice on personal information about, well, money and your life.  The Search Engine Round Table concluded via a report that included over 300 sites seemingly impacted by the Medic Update that 42% were

About Tiffany Odom-Rodriquez

Ole Miss graduate and friend of all dogs. Tiffany is an avid marketing blogger and part-time yogi. When she's not blogging about marketing or on her yoga mat, you can probably find her at the dog park, a local wine bar or somewhere outside on a patio living her best life in Wilmington.

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