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Social Media Crisis

Home / Social Media Crisis

Category Archives: Social Media Crisis

emilyt

HIPAA’s Impact on Healthcare in Social Media

It’s no secret that today’s healthcare patients are increasingly using digital tools as part of their overall health maintenance. A Jan 2013 Pew Research Study showed that 1 in 3 Americans used the web to figure out a

About Emily Trayers

Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.

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Tags: Emily Trayers, Health insurance, Health Insurance Portability and Accountability Act, HIPAA, Mayo Clinic, Physician, Social Media Crisis, social media training
18 February 2014
No Comments
8,732 Views
Social Crisis Management
Social Media Consulting
Social Media Crisis
Social Media Law
Social Media Training
emilyt

Student Athletes and Social Media – A Losing Record.

Let’s say I have never had anything bad happen to me, being a Boston Sports fan would provide enough heartache, joy, triumphs and failures for one lifetime. From empathizing to my father’s tears in 86 he watched Buckner’s error in the ’86 World Series (pre internet), to watching the ’04

About Emily Trayers

Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.

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Tags: Emily Trayers, Social Media Crisis Training, social media training, Student Athletes and Social Media
7 August 2013
4 Comments
3,559 Views
Facebook
Social Crisis Management
Social Media Crisis
Social Media Training
Twitter
leon

3 Great Tips When Facing a Social Media Crisis

While turning into the fastest and most convenient way of reaching the broadest audience possible, social media now has a firm grasp on the corporate world.

About Leon McLean

Leon McLean is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives. Please connect with Leon on... Google +

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Tags: Corporate Social Media, Leon McLean, Social Media Crisis, social media training
21 June 2013
2 Comments
4,150 Views
Corporate training
Social Media Crisis
Social Media Training
lformalarie

3 Ways NASCAR failed with Social Media Crisis PR and How they Could have Prevented it

After what appears from the fan’s perspective to be a horrifying incident, NASCAR took what many consider a cowardice approach to the situation at hand. The entire incident  illustrates the need for training and “Fire Drills” for the entire sport, and all teams alike. 1) Don’t React – Respond. The first fail that took place with NASCAR was for them to quietly ‘hide’ from the matter rather than facing their fans. As Mashable reported:  When a multi-car accident punctuated the end of a NASCAR race at Daytona on Saturday afternoon, fan-shot footage of the disintegrating cars, pieces of debris flying into the stands, and a tire landing between the bleacher seats quickly found its way to YouTube. Minutes later, the clip was removed by YouTube at the request of NASCAR, citing copyright concerns. 2) Take the blame. Should the company faced with the matter immediately release statement on the matter? Absolutely. What should any company do in a crisis? Apologize. No matter who is at fault, corporations will take the blame. Here’s NASCAR’s position on the matter: The fan video of the wreck on the final lap of today’s NASCAR Nationwide Series race was blocked on YouTube out of respect for those injured in today’s accident.

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

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Tags: NASCAR, Social Business Crisis, YouTube
24 February 2013
No Comments
4,170 Views
Case Studies
Social Media Crisis
lformalarie

The @KitchenAidUSA Crisis and 4 Ways it Could Have Been Avoided

By now, the uproar caused by the #SocialMediaCrisis behind KitchenAid’s accidental tweet has somewhat ceased and people have gone back to looking for a new, juicy story to dramatize. But the important question remains: Did we learn our lesson? Recap: In case you somehow slept through the last 5 days of painful backlash that KitchenAid endured, it was caused by a tweet sent out from the Brand’s Twitter Channel during the Presidential Debate last week:   ”Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he came president’. #nbcpolitics” Obama had mentioned his grandmother, Madelyn Lee Payne Dunham, during the debate. She died November 2, 2008, just before Obama was elected president.  KitchenAid’s Response: During the first 24 hours of the crisis, KitchenAid did the best they could have in an attempt to put out the fire and they did a good job.  1. KitchenAid deleted the tweet first. Naturally, there is no reason to leave these harsh words present after the brand was about to get completely torn apart as it was. That is an understandable action.  2. Then, they issued an apology on Twitter – completely and utterly necessary. “Deepest apologies for an

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.

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Tags: KitchenAid, KitchenAid Crisis, KitchenAidUSA, Lauren Formalarie, sayitsocial, Social Crisis, Social Media Crisis, social media policy
9 October 2012
3 Comments
4,704 Views
Case Studies
corporate social media policy
Facebook Strategy
social business
Social Media Crisis
Twitter
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Google Launches “TV Screens Device Category”, Ad Streaming Wars Have Begun!

Tiffany Odem-Rodriquez - February 4, 2019

social media marketing trends playbook

Marketing Trends and Strategies for 2019 – Free Marketing Playbook

Meg Ahrenberg - January 29, 2019

instagram stories close friends

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Meg Ahrenberg - October 16, 2018

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