Category Archives: Social Media Crisis

HIPAA’s Impact on Healthcare in Social Media

It’s no secret that today’s healthcare patients are increasingly using digital tools as part of their overall health maintenance. A Jan 2013 Pew Research Study showed that 1 in 3 Americans used the web to figure out a

About Emily Trayers

Emily is the COO and SVP of Business Development with SayItSocial, and handles all key accounts while driving the acquisition and support of new clients. She is also one of our lead trainers and speaks at nationwide conferences and panels on the subject of social and digital business.

Tags: Emily Trayers, Health insurance, Health Insurance Portability and Accountability Act, HIPAA, Mayo Clinic, Physician, Social Media Crisis, social media training

18 February 2014

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Social Crisis Management
Social Media Consulting
Social Media Crisis
Social Media Law
Social Media Training

Student Athletes and Social Media – A Losing Record.

Let’s say I have never had anything bad happen to me, being a Boston Sports fan would provide enough heartache, joy, triumphs and failures for one lifetime. From empathizing to my father’s tears in 86 he watched Buckner’s error in the ’86 World Series (pre internet), to watching the ’04

About Emily Trayers

Tags: Emily Trayers, Social Media Crisis Training, social media training, Student Athletes and Social Media

7 August 2013

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3,559 Views

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Social Crisis Management
Social Media Crisis
Social Media Training
Twitter

The @KitchenAidUSA Crisis and 4 Ways it Could Have Been Avoided

By now, the uproar caused by the #SocialMediaCrisis behind KitchenAid’s accidental tweet has somewhat ceased and people have gone back to looking for a new, juicy story to dramatize. But the important question remains: Did we learn our lesson? Recap: In case you somehow slept through the last 5 days of painful backlash that KitchenAid endured, it was caused by a tweet sent out from the Brand’s Twitter Channel during the Presidential Debate last week: ”Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he came president’. #nbcpolitics” Obama had mentioned his grandmother, Madelyn Lee Payne Dunham, during the debate. She died November 2, 2008, just before Obama was elected president. KitchenAid’s Response: During the first 24 hours of the crisis, KitchenAid did the best they could have in an attempt to put out the fire and they did a good job. 1. KitchenAid deleted the tweet first. Naturally, there is no reason to leave these harsh words present after the brand was about to get completely torn apart as it was. That is an understandable action. 2. Then, they issued an apology on Twitter – completely and utterly necessary. “Deepest apologies for an

About Lauren Formalarie

Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.