In the span of a week, the re-trending social application Vero went from 150,000 downloads to nearly 3 million. While Vero’s CEO and associates are receiving negative attention in the news, we’ve tasked the team to simply rate the usability and overall features of the application. Find out why SISDigital rated the Vero application a 3/5 below. Pros: Chronological order – Facebook and Instagram steered away from this style feed, but Vero seems to be bringing it back which users seemingly enjoy. Categorized connections – There are three levels when it comes to connections; acquaintances (the default category), friend, and close friend. When you accept a connection you determine where that person falls. Your new connection is not informed of your decision, it is kept internal. No status update/text post – Your feed will not be filled with mindless rambling or a slew of status updates on Vero. Users must post engaging content; photos, videos, music, or links with substance. You can, however, add a caption. Link to other social profiles – When you share content on Vero, you have the ability to share to your other social platforms such as Facebook and/or Twitter. Connected to iTunes – When sharing or searching
A great company culture doesn’t stop when you leave the office. Staying in touch after hours is a necessity of 21st century business. Email can feel stale and impersonal, and doesn’t lend itself to group work. So what can you use to keep in touch with your coworkers when you’re out? Here are some great tools along with their pros and cons: Slack Slack was first released in 2013 as a group collaboration platform and has since expanded their arsenal. Slack has screen sharing capability, voice and video calling, and hierarchical group chats that fit well into organizational structure. Pros: Slack has great business com features and provides in depth administrative tools. If everyone takes the time to learn their way around the shortcuts the app can be a highly efficient communication asset. Cons: The user interface can be tricky to get the hang of, and all of the options can get in the way of efficient communication. Groupme Groupme is a few years older than slack, and has a much more straightforward platform. It doesn’t have a lot of the bells and whistles that Slack has, but the user interface is simple and easy to
To tweet, or not to tweet…your kid’s homework? The discussion continues over social media in curriculums nation wide, and it’s not getting resolved quickly enough.
With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+
As we continue to evolve into a closer connection with technology, school is changing. The tools, the environment, the communication…the homework! Here is a list of some of the pros and cons for teaching social media to students, before and during high school.
With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+
As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with b-to-be marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget.
With a blend of digital marketing, PR and social media experience, Mandy brings to the table a fresh, creative approach to our clients’ needs. When she’s not brainstorming for digital domination or expanding her social toolbox, you’ll find exploring the outdoors or enjoying live music. Please connect with Mandy Curtin on Google+
Yet another Medium of blogging has been unveiled. But, unlike the others, this one is designed a little differently and supposedly, less intimidating and more, defined. “We’re rethinking publishing and building a new platform from scratch. This is a preview,” read the words at the top of the announcement about Medium. Designed by a couple guys who cofounded other platforms you may have heard of, (if you haven’t, you probably aren’t from this planet , or have never seen the in-ter-net) Twitter and Blogger. Evan Williams and Biz Stone have become incredibly familiar with online trends and from the look of it have been taking very detailed notes since their 1999 launch of Blogger. Although there has been an infinite number of startups and concepts to come and go (very few to remain in existence) somehow, people are still coming up with unique ideas; which are mostly just combinations of past failures and successes. As they all say about their own concepts, Twitter co-founders seem to agree, Medium is different. “Posting on Medium (not yet open to everyone) is elegant and easy, and you can do so without the burden of becoming a blogger or worrying about developing an audience. All
Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.
[youtube] http://www.youtube.com/watch?v=o4MwTvtyrUQ [/youtube] This video made me chuckle, but also realize that the norm may not be as familiar with browsers and how they can make your life so much easier. Within the last few days Google Chrome has passed Internet Explorer as the most used browser. Internet Explorer (16th browser to be launched) had held a market share of 88% in 2003, so why has Chrome passed it 9 years later? For those who use Chrome there is no explanation needed, but I will give one anyway for the laggards (I kid, I kid). Starting with the style chrome was designed to have more of a friendly round design that was so different from Internet Explorer, an extremely traditional browser (until their more recent face lift). Chrome’s move to have everything inside one search bar (search engine and address bar combined), was a huge increase in productivity, because now “searching” became the first step in the process. Instead of with the past where toolbars or other extensions were installed. The number one reason why I enjoy Chrome is extensions. Allowing users to create tools that help increase productivity with the browser was a crucial move that has helped them
Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.
Pinterest? Google+? Social networking icons have a whole lot of uses in today’s world. They come in different shapes, colors and designs and come in quite handy. You could decorate your blog with these social networking icons and could even promote yourself through the use of these social networking icons. With these exquisite and different icons, you will sure attract more people. Whether you have your own blog, use WordPress or want to make a presence in the internet, social networking icons come in quite handy. So here is a look at the top sets of free social networking icons. Pinterest After enjoying the 1st set of pinterest icons, you can now go for a second set of these. These icons are available in .png file format and are transparent, rounded edges in size 75x75px. Produced by Tickle My Whimsy. These Pinterest icons were developed by “Slice Script” and come in vector! [NOTE] Since this post, they took down the site! Google+ With Google launching Google+ last year, why not have your own set of Google+ social media icons? Yes, these Google plus icons are free to use and there are 13 different Google plus icons in a
Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.
GOLD NUGGET: The awesome section! To make this more of an effective study Cornell University developed a “free” tool to help them decipher when people were posting certain words during the week (time & day). DID YOU READ THAT?! This tool helps give you a report of when people are tweeting, engaging with certain topics. So what? If I am a Pizza company (we will just say Papa John’s for argument sake), I can search when people are mentioning the keyword: “pizza” and that is when I engage. I did a search and here are my results: Fridays and Saturdays from 4:30pm to 9:30pm would be the peak times for Papa John’s to send out a full on blast of coupons etc. Even Sundays during the same time would be relatively effective. Even a follow and RT would be efficient for initial engagement. So what does this mean for businesses? How can you see using this kind of a tool? Related articles Twitter users happiest on weekends: study (ctv.ca) Twitter study points to collective mood swings (cbc.ca) Twitter study reveals people’s mood swings (digitaltrends.com) About Lauren FormalarieLauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital
Lauren Formalarie is a Project Manager and Trainer at SayItSocial, focusing on digital marketing strategy and project development as well as live, virtual and eLearning training initiatives.
SISDigital is a full service digital advertising agency located in Wilmington, NC. Our creative agency creates tactic rich digital strategies to market your organization, create a cohesive brand across all media, web, print and digital.
